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2017 IBDASeminars for Design Decision–Makers
Making Banknotes Work for All Users(people and machines):What Decision–Makers Need to Know andHow to Stay Ahead30-31 January 2018/Geneva, Switzerland
Introduction:
The IBDA recognises that sustainable evolution and excellence in
banknote design and issuing can only be achieved through con-
vergence of all actors involved in a banknote design project. In
order to further promote and support knowledge convergence
within our community and ensure that Design Decision-Makers
have all the facts, when they need them most, we have organised
a series of dedicated seminars in 2017.
The original dates for this seminar were changed in response to
an exceptionally busy agenda for both potential delegates and
speakers during the latter quarter of 2017. We now have great
pleasure to invite you to the event on the new dates of 30-31
January 2018 and we trust this choice of dates will enable you
ease of access to the event.
Seminar Objectives:
From 30-31 January 2018, the IBDA will stage the following
Seminar: Making Banknotes Work for All Users (people andmachines)
Design Decision-Makers have the power to ultimately determine
the success or failure of any banknote design project. In order for
decision-making to be effective, it must be based on facts,
demonstrated competencies, the experiences of others and neu-
tral expert advice. We have developed the 2017 IBDA Seminars
for Design Decision-Makers to allow Design decision-makers de-
velop a greater awareness of the internal and external challenges
and developments that confront a modern design team in their
day-to-day work.
Seminar Delegates:
IBDA Seminars for Design Decision Makers will be of interest to
management-level professionals involved in the banknote design
and issuing process. In particular, we encourage delegates with
the following profiles to attend our seminars:
» Central Bank Design Project Managers
» Central Bank Cash Department Management
» Central Bank Research Team Managers
» Banknote Printing Works Management involved in new design
projects
» Forensic and Adversarial Analysis Professionals
» Design Studio Managers
Seminar Leaders:
All IBDA Seminar Speakers are considered to be experts in their
specific field and have been selected based on their knowledge
and competence. The IBDA has developed a strong reputation for
the quality and highly technical content of our conferences and
seminars. Since no commercial representation is permitted at our
events, seminar delegates are free to listen and learn from speak-
ers who will focus on the technical and practical aspects of their
presentation subject, in a neutral and highly objective manner.
Seminar Format:
» The IBDA Seminars for Design Decision-Makers
» Duration: 2 days
» Language: English
Seminar Venues:
The Banknote Design for Decision-Makers - Making Banknotes
Work for All Users (people and machines) will be held in Geneva,
Switzerland at the Mövenpick Geneva Airport hotel. Geneva enjoys
easy international access by rail and air transport and the Mövenpick
is located just 300m from the Geneva Airport. We have negotiated
a special IBDA discounted room rate at the hotel venue of 175
EUR per night, VAT and breakfast included. We strongly suggest
you avail of this special rate and reserve your accommodation
accordingly at the Mövenpick for at least two nights from 6-7 No-
vember 2017 (depending on your departure date/time) as the
cocktail reception will take place on the Monday night at the hotel.
Basic information regarding the hotel can be found on this web-
page: » www.movenpick.com/en/europe/switzerland/geneva/ho-
tel-geneva/overview
To get the offered rates, please contact: Stephanie Hawawini at
[email protected] or Phone: + 41 22 717 1702
and indicate that you are attending the IBDA seminar to get the
special rate. You should make your reservation before 20 December2017 as after this date rates and availability cannot be guaranteed
Seminar Materials:
All IBDA Seminars for Design Decision-Makers are supported with
a complete set of documentation and files to allow you enjoy the
benefits of the skills acquired upon return to your day-to-day pro-
fessional activity.
Seminars for Decision–Makers:Making Banknotes Work for All Users (people and machines)30-31 January 2018/Geneva, Switzerland
Making Banknotes Work for All Users (people and machines)Seminar Programme: (subject to changes)30-31 January 2018/Geneva, Switzerland
Day 0: 29 January 2018
Time Title
15.00 - 17.00 Registration at the first floor of the Möevenpick hotel
16.00 - 18.00 Speaker Rehearsal
18:30 - 21:30 Cocktail reception at Möevenpick hotel (dress code: casual)
Day 1: 30 January 2018
Session 1
Time Title
08.00 - 08.30 Understanding Banknote Functionality & Why it is Important
08.30 - 09.10 Defining the Banknote User Environment
09.10 - 09.50 How do the Public Use Banknotes and What Do they Actually Do With Them?
09.50 - 10.20 Latest Research on Public Perception of Security Features
Break
10.40 - 11.20 Making Banknotes Work for Special Needs (1)
11.20 - 12.00 Making Banknotes Work for Special Needs (2)
12.00 - 12.40 The ‘Use-Centered Experience’ Approach to Design
Lunch
Session 2
14.00 - 14.40 Building the Bridge Between User Research & Design
14.40 - 15.20 Will the Public Like the New Design – How to Test User Satisfaction
15.20 - 16.00 Lessons Learned – A Case Study on Putting the User First in the Design Project
Break
16.20 - 17.00 Why is Public Education & Communication Planning so important?
17.00 - 17.40 Issuing and Managing the Interface with the Public
Day 2: 31 January 2018
Time Title
08.30 - 09.00 Mapping Your Cash Cycle and Engaging Stakeholders
09.00 -09.40 Involving BEM’s in the Design Project – When, Who, How and Why?
09.40 - 10.20 The Growing Threat from Counterfeiters to the Automated Payments Environment
Break
10.50 - 11.20 The Banknote Through the Eye of a Detector – What the Machines Really See
11.20 - 11.50 Creating your Functional Blueprint – Who to Involve and How to Validate it
11.50 - 12.20 Engineering a Machine Readable Design That Will Work Today and in the Future
12.20 - 12.30 Wrap-up & Close
Lunch
14.00 Workshop 1: Making Banknotes Work for Machines (CPI with machines)
Workshop 2: Making Banknotes Work for Humans
Voie du Chariot 31003 Lausanne I Switzerland
Phone: +41 21 784 27 67Fax: +41 21 784 27 68
10 Good Reasons to attend the 2017 IBDASeminars for Design Decision-Makers
1. Stay informed on the latest in design technology developments
and processes
2. Keep up to date on the very latest security features, substrates
and integration techniques
3. Develop a structured approach and process for the creation of
a new banknote series
4. Adopt a set of demonstrated best practices when developing
a new banknote series
5. Enrich your knowledge on specific subjects such as machine
readability, perception science, project planning, and design
trends and what the future will hold for all.
6. Be aware of the latest counterfeiting trends, threads and chal-
lenges to the designer
7. Gain a broader perspective on banknote design and widen your
international contact network with designers, developers and
suppliers
8. Develop new skills and practical know-how during highly inter-
active banknote designer workshops led by industry experts
and tech developers
9. Learn how some of the most striking banknotes have been de-
veloped via a series of case studies and specimen workshops
10. Gather precious reference information, publications and tech-
nical issued during the conference
A Small Investment in Time will Delivera Quantum Return on Investment at ourSeminars:
The IBDA Seminars for Design Decision-Makers are the only ded-
icated events for senior central bank professionals, active in new
banknote design projects. This unique series of seminars event
has a strong technical focus and the absence of any commercial
representation (sales/marketing) facilitates the free exchange of
info and experiences. By sharing experiences with your international
counterparts you will widen your contact network and develop a
resource pool that can help and support you in design projects.
Design professionals openly declare that their day-to-day design
activity has significantly improved following their attendance at
previous IBDA Seminars.
Seminar Registration Fees:
The Design Essentials IBDA Seminar for Design Decision-Makers
registration fee is EUR 1450
The appropriate registration fee is payable upon confirmation of
your attendance. This fee covers all conference and related ex-
penses including access to the main seminar sessions, seminar
materials, lunches. In addition to the registration fee and hotel
costs you should also budget for your travel costs when submitting
your request to attend the IBDA Seminars for Design Decision-
Makers to your management.
If you are interested in participating in the IBDA Seminar for Design
Decision-Makers, please complete the registration form below
and send it back to the IBDA by fax or email.
Voie du Chariot 31003 Lausanne I Switzerland
Phone: +41 21 784 27 67Fax: +41 21 784 27 68
PLEASE FAX BACK TO INTERNATIONAL BANKNOTE DESIGNERS ASSOCIATION on: + 41 21 784 27 68 or send scanned .pdf file to [email protected]
2017 IBDA Seminars for Design Decision-MakersRegistration Form
Please tick the boxes where indicated and complete the registration form with your full details.
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I wish to attend the 2017 IBDA Seminar Making BanknotesWork for all Users: 30-31 January 2018 Geneva, Switzerland
I wish to attend the 2 "Making Banknotes Work for all Users"workshops on 31 January 2018 in the afternoon
