Embed Size (px)
Citation preview
Making accessible content accessible
Existing solutionsPilar Orero
UNESCO ConferenceDehli 24-26th November 2014
From Exclusion to Empowerment
*Solutions
*Worldwide
*International
*National
*Regional
Political
Technologies
*Worldwide
*1. Political agenda
UN mandates and offers examples to comply
*2. Technologies
UN/ITU defines standards
*Worldwide
*Raise awareness
*Adopt a logo
*Flag with logos
*International
*Political
Establish collaborations within media
accessibility stakeholders across value chain
Share experience and approaches
*Technology
Share existing technologies, workflows, content
*National
*Political
Adapt UN mandates to national reality
Establish a clear roadmap: long, medium, short terms
Invest on “raising awareness” as priority # 1
*Technology
Adapt existing technologies to language situation and translation tradition:
Dubbing/Subtitling/Voice-over
Multilingual country/bilingual country
*Regional
*Political
Establish joint agendas
Join for common research and development
*Technologies
Reuse and recycle before developing
User-centric development and testing
*HbbTV opportunities
• Combines broadcast, broadband and interactive
• Permits personalised synchronised value-add
• Access services via IP seamlessly integrated
* Personalise: viewer display options
* Personalise: viewer display options
* Personalise: viewer display options
*HbbTV challenges
• Accommodating the range of devices & formats
• Ensuring that synchronised means synchronised
• Presenting a simple, good quality, usable UI
• Motivating providers to make content accessible
* Access services
• Subtitling (subtitle automatic translation)
• Audio description (automatic translation and speech technologies)
• Spoken subtitles (speech technologies)
• Sign language (avatars)
• Clean Audio
*Subtitling costs in perspective…
BBC commissioning rates for Drama, per hour:
- daytime low-cost: £50,000 - £500,000- lower to mid cost: £500,000 - £700,000- high cost drama: £700,000 - £900,000- premium drama: £900,000+
Source: BBC website
* £500 is 0.1% of a £500K budget
• There is a 1000:1 differencebetween TV production budgetsand subtitling budgets
• Yet subtitles can deliver a 10% extra audience reach:- hearing impaired audience- language learners- noisy viewing environments
*Produce: Automation
Automatedspeech-to-text
• Initially restricted to news domain• Requires advance knowledge of vocabulary• Builds on SAVAS and SUMAT projects
* Contribute / Distribute: delivery formats
• There is a need for technical simplification
• Contribution standard has been EBU-STL
• Now we need to deliver:
EBU-STL EBU-TT EBU-TT-D Web-VTT…
