By Shweta Sachani

Makeup India ( MUI)

Contents About Us

MUI by Shweta

Partnerships

About the Appin Group

Cosmetics Retail Opportunity

Makeup India Products Portfolio

Franchise Business Model

Who are we looking for?

Roles and Responsibilities

Financial Model

Enquire Now!

Makeup India ( MUI ) by Shweta Sachani is a revolutionary

franchise chain of makeup studios offering cutting edge makeup

services and products to its customers across India. MUI is a

sister concern of Appin Group with over a decade of experience

in franchising , security , defense and financial business founded

by Shweta Sachani, member of family run business Appin

MUI is started by Shweta due to her deep passion in making

every woman look beautiful after gathering expertise from

international fashion capitals like Milan, London. After IIM

Kolkata she decided to pursue her passion and started the

franchise chain to cover the gap in India when it comes to best

makeup products, makeup skills.

Fastest growing makeup

community on facebook

MUI

Founder & CEO, Shweta Sachani an IIM alumnus is a global makeup artist with strong expertise gathered

from Milan and London

Makeup India facebook community approaches 10,000+ likes in less than 2 months making it the fastest growing

makeup group on Facebook

Founded by IIT and IIIM alumni and strong advisory board of Appin

Exclusive range of makeup products introduced in Indian market

Parent Company –

Appin Group

• Appin stands for approaching infinity a premier business group based out of New Delhi,

India and present globally out of offices in Middle East, Europe, USA and Africa

• A market leader in franchising and rated among top 100 franchise brands of India by

Maverick Franchise ratings and among top 10 fastest growing franchise brands in

India

• With a history spanning over half a decade, Appin provides state-of-the-art information

security training programs, managed security services, audit & compliance services, IT

security softwares for Govt. & Defense and Ethical hacking & Intelligence services.

• Headquarters in New Delhi, India and R&D collaboration with IIT Delhi and

presence spanning across the globe

• Strength of over 650 people over 100+ presence points

Facts on Cosmetics Industry

Opportunity

• Cosmetics is one of the fastest growing retail segments in India

• The emergence of a young urban elite population with increasing disposable income in

cities, an increase in the number of working women, changing lifestyles, increased

affordability of lifestyle-oriented and luxury products, mounting aspirations, increasing

appetite for western goods, and greater product choice and availability are the main drivers

of demand for imported cosmetics products.

• Indian Consumers tend to look at International brands as lifestyle enhancement products

• Indians generally perceive foreign brands as being of superior quality

• Consumer spending has risen sharply at 75% as the youth population (more than 33

percent of the country is below the age of 15) has seen a significant increase in its disposable

income

• Retail industry in India is expected to rise 25% yearly being driven by strong income

growth, changing lifestyles, & favorable demographic patterns

• India’s retail still unexploited & under penetrated

Demographics: India Maximum population in the age group of 15 – 29 makes

it a very favorable market for cosmetics

Products and Service

Portfolio

Exclusive Product Range

MeMeMe Cosmetics • MeMeMe Cosmetics is owned

by Lifestyle Aesthetics, a UK

specialist provider of

Cosmeceutical, Beauty & Hair

Care solutions globally- called as

MAC of UK

• Offering affordable luxury

within an eclectic range of

handbag essentials, on trend

editions, classic lines and gift

collections

Beauty UK Cosmetics

• High fashion, color focused, fresh, fun quality &

affordable cosmetics brand

• Focused range, fresher & more affordable than

mid market brands

• Striking creative high impact POS

• High end look and feel packaging

• Bang on trend products with continuous

innovation and big focus on new

• 100% pure minerals & pigments

• Bellapirre products

accommodate all skin tones &

types from normal, oily, dry &

sensitive

•Bellápierre uses 100 % PURE

MICA POWDER with no other

additives or ingredients

•Other minerals that protect &

nurture the skin, such as

Titanium Dioxide, a naturally

occurring sunscreen

• LAQA & Co. is a range of bright, high

gloss nail lacquers in a pen. They work

just like a real pen, only these pens let

you quickly and neatly do your nails

anywhere in a few clicks..

• New glossy lip pencil. The smooth

buttery texture coats lips in stunning,

glossy color and comes in a handy

jumbo pencil that needs no sharpener

LAQA & CO

MUI Services

Day/Evening Makeup

Bridal Makeup/

Party Makeup

Fashion Makeup

TV Makeup Portfolio Makeup

Private makeup

classes

Wardrobe Styling

OUR SERVICE

is highly prioritized, we

have the expertise to

fulfill the customers

needs & expectations

OUR PRODUCTS

Have a unique quality &

are not animal tested

OUR QUALITY

Is highly competitive &

based on the price &

service that we offer

Franchisee Business Model

MUI by Shweta Franchise

Serve Local customers with high end quality and

global products

Smart Franchise running

Makeup Studio

India wide chain MUI with global

products and trainings

Why choose to be MUI franchisee?

• Be a part of fast growing retail makeup brand with innovative

business model

• Unique business model with both services and products revenue

•Higher profit margins as MUI is a direct importer/manufacturer

of makeup products

•High end marketing support with certified product training from

artists with global experience in Milan, London

•High end setup supports such as designs, training, hiring of staff

by team with global experience

•Why reinvent the wheel again?

• Passion and Zeal in Makeup

• Willingness to make necessary investment.

• High level of integrity & ethics

• Shows initiative and is resourceful

• High degree of customer orientation

• Passion to manage & operate the business by self / family member / manager.

• Willingness to contribute time & effort towards the franchised business to make it successful.

• Willingness to adhere to Standard Processes of the Franchisor.

Roles & Responsibilities

•

Make up India Franchise Partner

• Global Products

• Certified Makeup Training

• Franchise Certification

• Makeup Certification

• Promotional Collateral

• New Product offerings from time

to time

• Store Design & guidance

• Store opening & Launch support

• Hiring support

• Online marketing & reputation

Management

• Local Infrastructure & Staff

• Local Lead generation

• Local advertising & Marketing

• Capital & Working Capital

• Personal involvement in day to

day operations especially during

start up stage

Financial Projections

0

2000000

4000000

6000000

8000000

10000000

12000000

14000000

Year 1 Year 2 Year 3

Revenue

Expense

Net profit

Financial Model and terms

No Franchise Fee

Only Starter Kit Fee – INR 2,75,000

Validity – 3 years

Area Exclusivity – 4 Km radius

No fees on service revenues

Highly discounted Fee for products

Special Incentives for good performing franchises

Makeup India Franchise partner pays franchise fee

which includes the following:

Start up kit which includes

Makeup products worth Rs 1,50,000

Promotional Collateral worth Rs 25,000

Makeup Training & knowledge of all makeup products worth Rs

35000 by internationally trained instructor with certification

Online Reputation Management & mention of franchise name

on Makeup India website and facebook community

Franchise partner certificate

Store Design , Hiring & launch support

Hiring support and training

Telephonic or physical conversation with

Business Development Executive

Attend remote or face-to-face presentation

Receive business proposal with complete

details

Fill MUI Franchisee Application form

Application screening by MUI board

Approval/ Rejection letter

Franchise Agreement Makeup Studio setup

and hiring

Products and Services launched

Money starts rolling. Average time to setup–

1.5 – 3months

.

We hope this short summary has given you an

initial feel for how we work and the core values

of our concept.

We all here at Make Up India, welcome you to

contact us if you have any other questions, need

more information or materials, let us

know.

We hope to hear from you soon.

You may contact

Kanika Talwar – Manager Franchise

+919873062760

Or email at

franchise@makeupindia.in

Or visit

www.makeupindia.in