makers of damn fine organic sandwiches & salads

(and a few other things…..)

The Out of Home Market

•fresh! naturally organic – a potted history

•Out of home – what does it mean?

•Out of home – how big is the market?

•Out of home – the potential for organic?

•Out of home – gaps in the market

what do we do?

make fantastic organic food to go:

in biodegradable, compostable, recyclable packaging

•Sandwiches

•Wraps

•Bagels

•Ciabattas

•Toasties

•Salads

•Fruit salads

•Breakfast pots

what do we do?

make fantastic organic food to go:

what do we do?

flexible manufacturing – small runs and bespoke products

we offer everything from vegan to rare roast beef, including wheat and gluten free

Local sourcing – all our meat, chicken & dairy products are sourced only in the UK

market leader on the retail sidefrom multiples to independents

House of Commons

market leader onthe food service side

you win some…

Winner: Natural and Organic Awards “Best Marketing Campaign” for the ‘Getting fresh!’ marketing campaign

you win some…

Winner – 2007 Checkout Magazine Convenience Retail Awards

Best New Convenience Product Launch

•Winner – Best Supplier of Sandwiches to the Workplace

•Winner – Tuna Sandwich Designer of the Year

you win some….

you win some…..

WinnerCaterer &

Hotelkeeper Excellence in Food & Drink Awards

Best Organic, Ethical & Healthy Product – Skinnie Minnie sandwich

out of home – what does it mean?Breakfast on the run

A Sandwich at lunch timeDinner out

Trains, Planes, Automobiles

A trip to the zoo

Afternoon tea at a stately pile

out of home – how big is the market?

The Food & Drink Federation – Out of Home Group

“The out of home sector is a term used to cover a wide range of services and products used from restaurants and hotels to hospitals and prisons.”

out of home – how big is the market?

2008The overall eating out market is a staggering £32.4b!!!

what’s the opportunity for organic?

The Quick & Dirty approach:Overall food market vs size of eating out market

£74bn vs £34bnOverall food market vs organic market

£74bn vs £2bn (2007)

Opportunity of organic eating out = ????

what’s the opportunity for organic?

Where are the gaps in the market?PrisonsSchoolsPubs & RestaurantsLeisure

How Long Is A Piece of String?

Dear Sirs,

I just thought I would let you know that your "Bugsy" sandwich reminds me of crack cocaine - hard to source but worth the effort and ever so moreish!

Keep up the good work

David Sumner