Make Your Own Burger

Make Your Own Burger

Feasibility Study

Submitted by:

Jose P. Bautista

Nina Andrea A. dela Pena

Mary Anne G. Lacuesta

Chriszelle Angelice Lao

Danica Laurence P. Lancero

Clara Cecilia S. Santos

Radiance Charm T. Tamayo

Crisha Bianca I. Vizcarra

4-MA2

I. SUMMARY OF PROJECT

A. Name of Firm

GNM Partnership

B. Location: Head Office & Factory

Unit 24 2nd floor University of Santo Tomas-Multi Deck Parking, Espana, Sampaloc,

Manila

C. Brief Description of Project

1. History of business

We humans have the nature of not being contented; we want innovation,

changes and something new to our eyes: especially on food. We are also a victim of

this kind of status quo. And with this, we found a business opportunity that will not

just ease the customer’s preferences and wants but will also generate us profit and

a new line of business. We fused the buffet style dining and burger chains. And we

came up with the idea to let the customer choose what they want, how they want,

what ingredients, how it’s done and, how much their burger is, and that is Make

Your Own Burger. We are giving the customers the freedom and chance to savor the

taste of their own made burgers by letting them to pick what kind of patty they

want, what ingredients or toppings therein, what buns will be used, and even the

choice of having the patty fried or grilled.

2. Nature or kind of industry

In this fast pacing world, there is nothing better than getting a ready meal.

The food industry is the only line of business where there is an assurance that it will

remain in high demand because of its variety. These industries include restaurants,

fast foods, school and hospital cafeterias, catering operations, food carts and food

trucks etc. Restaurants and fast foods mainly contribute to the food service

industry. (Source: http://manilareviews.com/2010/07/food-service-industry-

philippines.html#ixzz1XpiLHqOW)

Burger King, McDonald’s, Jollibee, Burger Machine and Wendy’s are

examples of companies known for selling high quality products in the Philippines.

3. Type of organization

Partnership

4. Organization chart

5. Officers of the business and their qualifications

General Manager

General Manager

Sales Manager Cook

Staff

Finance Manager

Cashier

Accountant

The one responsible in making final decision for every undertaking the business

may encounter. He administer over all activities and for sees projects, forecast, and

solve problems. He also supervises the overall operation of the business.

QUALIFICATIONS:

Candidate must possess at least a Bachelor’s/College degree in Business

Administration/Management, or any business related courses

Must have an understanding of all aspects of business including

production, service, finance, human resource etc.

With excellent leadership skills and outstanding oral and written

communication skills

At least 5 years working experience in the related field

Male or Female, not below 28 years old, with pleasing personality

Finance Manager

He ensures that all finances are properly administered and monitored, including

credit control. He is also responsible for giving advice on proper allocation of resources;

maintains and regulates day-to-day financial control on daily operations of the business.

QUALIFICATIONS:

Candidate must possess at least a Bachelor’s/College degree in

Accountancy, Management Accounting, Financial Management or any

finance related courses

Must be of good moral character and willing to work overtime

With good oral and written communication skills

At least 4 years working experience in the related field

Male or Female, not over 30 years old

Cashier

Responsible for maintaining outstanding customer service as per Company

standards, processing sales quickly, accurately and efficiently, cash register operations

and safeguarding business’ assets.

QUALIFICATIONS:

Candidate must possess at least a College graduate

Must have enough basic mathematical skills

Must be of good moral character and should be able to deal tactfully and

pleasantly with customers

Male or Female, 20-30 years old

Accountant

The one responsible for preparing the financial statements of the business and

for the books and the preparation of the company book of accounts. He also prepares

the payroll and he examines the financial status of the company.

QUALIFICATIONS:

Candidate must possess a College/Bachelor’s Degree in Accountancy

Must be a Certified Public Accountant

Must have a knowledge on BIR regulations and other government

reportorial requirements

Can operate accounting softwares and proficient in MS Excel

Must be honest, result oriented and with excellent communication skills

2-3 years of experience in the field of Accountancy


Sales Manager

Responsible for the sales of product, operational reliability of services and

provides customer care. He is also responsible for finding markets for the products and

promotions.

QUALIFICATIONS:

Candidate must possess at least a Bachelor’s/College degree in Business

Administration/Management or any Business related courses

Amiable, creative, innovative and must demonstrate outstanding

communication skills

Has the ability to influence and motivate others to improve

At least 3-4 years working experience in the related field


Cook

The one in charged with the duty of overseeing all kitchen operations. Included

in his duties are: (a) determines the ingredients and equipments to be kept in the

kitchen’s inventory; (b) supervises inventory and stock control; (c) ensures the health

and safety standards are maintain in the kitchen; (d)deals with the suppliers.

QUALIFICATIONS:

Candidate must possess at least a vocational course in HRM

Must have an intense desire to cook, be creative, personal cleanliness and

have a keen sense of taste and smell

At least 2-3 years of working experience in the food service or hospitality

industries

Staff

He is in charge of assisting the customers, cleaning the workplace and also

buying raw materials from suppliers.

QUALIFICATIONS:

Candidate must be at least a High School Graduate

Multi-tasking and flexible person

Willing to work overtime

Knows how to handle and monitor people

At least 1-2 years of working experience in the related field


II. ECONOMIC ASPECTS

1. Market Description

a.) Areas of Dispersion

With the growing demand of food stores inside universities, the GNM

Partnership plans to sell its products at the University of Santo Tomas specifically at the

2nd floor of the UST-Multi Deck Parking. Its target market is the students ranging from 16

to 21 of age both male and female.

b.) Channels of distribution

GNM Partnership directly acquires its raw materials from suppliers then passes

it to Harry Patty, which in return sells it to the customers. It’s location gives a better

market dispersion since it is in the core of University of Santo Tomas.

c.) General Trade Practices

Based on the survey conducted, the top 2 competitors are McDonald’s and KFC.

Both of them sell high quality burgers at affordable prices. They have great market

penetration due to heavy advertising and regularly introducing new products. They also

provide well-known drinks like Pepsi and Coca Cola to gain more customers.

2. Demand

The demand of the product will be based on the past demand of burgers consumed

by the students of AMV College of Accountancy particularly those that are sold by

McDonald’s and KFC. McDonald’s and KFC are some of the successful fast food chains inside

UST campus because of their quality products, just price and convenience. Certain foods,

such as burgers, fries and ice cream, have experienced significant growth in consumption

for the past years.

Opening a mini-restaurant is a highly competitive one. To be successful, it must be

Supplier Store Customer

able to project the right image as well as meet the needs of customers. Marketing

strategies must be formulated to attract customers. GNM Partnership is created to keep up

with rapidly changing consumer preferences, demographics, and spending patterns. Since

food is one of the necessities and Filipino students are known for being selective when it

comes to food, Harry Patty provides you a chance to customize your own burger. Therefore,

the major target consumers of the product will be the students of AMV College of

Accountancy.

Documents

Make Your Own Burger