Why Digital Marketing is Trending in India?

Gone are the days when one had to depend on print advertisements or hoardings to

promote a brand. Today there are various other ways of promoting and one of the most

successful of these is Digital Marketing in India. It proves to be beneficial to the organization

as it helps the organization understand and analyze the aspects working in their favour and

aspects not working in their favour.

Digital Marketing India has come up in a big way and is in demand; the reason being the

entry of various international labels. There are many foreign brands coming to India and the

right kind of marketing does the trick and make these brands popular with the masses.

However one need to keep in mind the budget and this is where Digital Marketing does the

needful. The technology has become successful as it helps the marketing authority justify

the amount spent, make timely decisions and take corrective action at the same time. The

marketing authority achieves the results with the help of various matrices like CRT- click

through rate, CPA- Cost per acquisition. However the authority must take into account the

fact that these matrices only take into account the last click and ignore other formats and

only the immediate impact of the advertisement is taken into account.

Various agencies are mushrooming everywhere in India and the nation’s tech savvy youth is

contributing to the success for sure. Most of these agencies in India start with the analyzing

the right king of marketing channel, needs of the business, the target audience. The

branding can be done through mobile, emails or social networking or at times even a

combination can be used to provide a unique solution. Other key elements that contribute

directly to the rise of include effective management of customer relationships across various

channels, dynamic and prompt interaction with customer and fast decision making by

extracting value from big large pool of data available and also the fact that people rely on

the internet for everything more than ever.

The services offered include Search Engine Optimization, Social Media Marketing Solutions,

Pay-Per-Click Campaign Solutions, Branding, Link Building Solutions, Blogging Services, Call

Tracking and Returns from Advertising. However services like Web designing and

development which is SEO friendly, E-commerce, CMS programming, Online and Offline

creative aspects and Usability consulting ensure the desired result. The process has

managed to create a niche as a marketing solution in India because of the various

advantages. It is a seen a direct source of marketing where personal attention can be given

to the customer. It is possible to create uniform personally formatted messages very easily

and with using this platform anyone can launch a campaign and for doing so one need not

be an expert.

Hence effective marketing solutions are provided where the business owner can get more a

lot more value for less.

For more information visit http://www.igentdigital.com/