Make Social Media Work For You With These Marketing Pointer

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    18-Aug-2015

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  1. 1. Make Social Media Work For You With These Marketing Pointer New business owners are quickly discovering the power behind this advanced methodology and taking their company into the new-age. Millions of people log onto social networks on a daily basis, and you can reach out to any of them. The increase in potential customers guarantees a wider market when you use this modern marketing strategy to spread your business message. It can take a while to write with your own personality in social media; until then, just do your best. Look into what your competitors are doing, and copy their style until you figure out what is best for you. You can analyze their profiles, the information they post and any promotional ideas that they use. Utilize RSS feeds. These all people to subscribe to your feed and have the posts go into their Google Reader account once your feeds are published. This makes your content accessible in an easy-t- -access way for your customers. Make the button to subscribe easy to identify, so the whole process takes no effort on the part of those visiting your site. Try adding pictures to your social media site. People get a better understanding of a product when they can literally see it. And, when people understand your product, they are more likely to purchase it. You do not need to have too many pictures, just a few should do the job. You will be more successful if you can come up with new and interesting content. People will share something they believe is worth their time or provokes a pleasant reaction. Look at successful campaigns and identify the type of content that people will want to share with their friends on social networks. Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site.
  2. 2. To get the best possible customers from your social media marketing, keep your content coming regularly and with consistency. When a customer sees you post on Facebook every other day, it is enough they remember you comfortably, but not so much that they get annoyed with you showing up too much. When it comes time for them to spend money on something you might offer, they will go with you because your brand feels like a trusted friend. Choose the snippet you post to Facebook about fresh content carefully. You want to create an interesting headline or sentence or two about the new content. When what you post is alluring, it generates more followers. It does this because those who already follow you or have "liked" you on Facebook will be more inclined to share your link with their friends. Make sure you make your profiles public. LinkedIn http://www.constantcontact.com/social-media-marketing and Facebook both have privacy settings you can customize: remember that you are creating these profiles to advertise your products, and that you want as many people as possible to see your pages. You can block individual users if you are having issues. Link your social media sites together. Have links from each site you maintain to all the others as well. This way if a person who follows you on Twitter also has a Facebook page, they can find it and see you on both platforms. You can increase the amount of followers you have dramatically. Link your social media blog to email. In some circles, this may be considered old hat, but there is still plenty of market to be tapped via email. You can simply add a 'subscribe via email' link to your page that social networking tips will allow fans to get on your mailing list.
  3. 3. Ask your customers to give you details about how they use social networks, perhaps in exchange for a nice freebie. You will be wise to create a Twitter and Facebook page if your survey shows that your customers are frequenting these sites an hour or more a day. Of course, if your particular audience has little interest in social media sites, then your efforts are best focused elsewhere. While using social media sites like Facebook when advertising your business, keep you posting to a maximum of three per day. It is a proven fact that many potential customers feel overwhelmed and annoyed when they are constantly updated about a company during all hours of the day. Only post the most important bits of information that your customers will want to know. After three postings in a day then stop and wait till the next morning. When considering a company blog, don't forget to invite in a guest blogger from time to time. A guest blogger can add new interest to your site and really pick up the conversation. They can help you re-engage an audience if your blog has slowed or stalled, and they might bring in a new customer or two as well. A cordial and friendly presence on social media forums is very important when you are a forum member wishing to target social media marketing. These users are all prospective clientele, so your posts should be devoid of pushy sales tactics, and instead just focused on being resourceful. Build strong, trusting relationships and maintain them to turn fellow forum posters into loyal customers. People are more interested in a blog when they can comment on it. Definitely consider allowing comments if you are uncomfortable giving out other ways that they can talk to you. Enable comments in your post options, but make certain they are closely monitored. Be vigilant about deleting rude and offensive comments that make it harder to build an open, civil dialogue. Post content on Digg and Reddit. These websites attract a huge number of readers and most of these people use Twitter or Facebook to repost the articles they find interesting. Make sure you create original content that will make your readers want to share it. Always sign your articles with your name and a link to your main website. Create a blog for your business with links to your other social media identities. If you have a blog that is continually being updated with new and interesting content, you will attract repeat visitors. Including links to Facebook and Twitter will make it easier for potential customers to follow you, and you will maintain a presence in their computerized world.
  4. 4. Even if you've spent a great deal of time on social networking sites you may not have a clue about where to begin when it comes to using them for marketing. If you use the ideas that were suggested here, then you have a good running start on the process.