Make It Easy For e-Buyers to Contact You

• E-mail

• Toll-free phone numbers

• Call centers

• Text messaging

• Instant chat

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Promote Web Site Everywhere

• Business cards • Voice-mail messages• E-mail • Marketing pieces • All listings• Newsletters • Directories, rosters, etc. • Press releases • Promotional giveaways

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Ask for Input

• Easy to navigate?• Contain information that was useful?• Contain enough information to invite you to come

back?

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NAR Code of Ethics

• How well do you know the NAR Code of Ethics regarding your Web practices?

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Web Analytic Solutions

Google Analytics

WebTrends.com

VisiStats.com

GetClicky.com5

Search Engine Optimization

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PAID ADS

PAID ADS

Organic Search

Pay-Per-Click Advertising

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• Marketers accountable for delivering an actual return on advertising dollars

• Brokers purchase key words

Aggregator and Online Classified Sites

• Aggregator provides leads back to broker via link to broker’s listing.

• Online classifieds provide agents with opportunity to expand their marketing reach to more prospective buyers

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4. Tools of the Trade: Advancing Your Business

In this module:

• Smart Phones• Additional technology tools

• What is Web 2.0?

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Smart Phone

Communications tool of choice:•Check e-mail. •Return phone calls.•Schedule meetings and showings.•Make follow up and prospecting calls.•Search MLS and pricing info.•Avoid missing appointments.

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Additional Technology Tools

• Automated forms• Unified messaging• Instant messaging• Video conference• Voice Over Internet Protocol (VoIP)

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Web 2.0

A second generation of technology, services, and tools that facilitate

communication, creativity, collaboration and sharing between users.

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Web 2.0 Tools

BlogsSocial networking Videos

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What Is Blogging?

What Is a Blog?

Blog (short for Weblog)Web page made up of regular entries

Frequent updates for• Information sharing• Collaboration• Debate

Few REALTORS® Blog

Source: National Association of REALTORS®. Member Profile 2007. Chicago, IL: National Association of REALTORS®; 2007.

Benefits of Blogs

Blogs are effective at:Spreading a messageEstablishing credibility and authorityConnecting groups of interested readersNetworkingGiving a brand a human faceReaching a wide audienceGetting exposure

How Do You Get Started?

Find a Publisher – if you want to publish Wordpress or TypePad

• Many Web sites offer one-click install of blog software

InternetCrusade offers a free blog to Realtors® at www.realtown.com

How Do You Get Started?

Choose a host – Use the internet address assigned to you Upload it to a page on your existing Web site.

• Example: blog.abcrealty.com

Make it look like your Web site

Publishing with RSS

How are they read?Through Internet ExplorerThrough e-mailOn a BlackBerryOn a computerThrough Instant MessagingWidgets

How to Get Others to Read Your Blog

• Invite contributors

• Post comments

• Submit stories to social bookmarking sites

• Provide links to other blogs

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How to Get Others to Read Your Blog

• Create a blog resource for your neighborhood

• Sponsor a blog

• Do a blog roundup

• Promote offline

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Social Networking

Online communities where members can post information about themselves and

invite others to become their friends

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Social Networking

A primary benefit to social networking is the ability to reach out

to consumers, even when they are NOT ready to contact

you.

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Participate on These Sites

Facebook

Linked-In

Active Rain

MySpace

Real Town

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