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Make IT Dynamic

Fujitsu’s EASY Solution Bundles

Tech Day Munich Oct 6, 2010

Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS

Agenda

Make IT Dynamic

1. Make IT Dynamic – Fujitsu’s

Channel Initiative

2. Customer Stories

3. Fujitsu’s EASY Solution Bundles

4. Support For Our Partners

5. Summary

Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS1

Fujitsu’s Channel Initiative

Make IT Dynamic


One IT Landscape – Many Requirements

Our customer’s challenges: IT needs to fulfill a large variety of requirements.

Legal Requirements Customer Requirements

Internal Requirements Partner Requirements

Compliance

Reporting

Accounting Keep delivery

times

Flexibility

Availability

Keep costs down

Optimal usage of

resources

Flexibility

Flexibility

B2B data transfer

Data security

React towards

changing

conditions

Support business

processesSupport business

processes

Enable sales

processes


One IT Landscape – Many Requirements

How to meet constraints in terms of budget limitations, personnel and time?

How can I optimize

the utilization of my

resources?

How can I prepare

for future

requirements on

my IT?

How can I ensure

easy and secure

backup of my

data?

? Pure hardware refresh

might be insufficient

The way out:

Solution approach to optimize your IT

landscape:

• Solution with SMB

focus

• Based on standard

building blocks

• Easy to implement,

manage and maintain

How can I

increase uptime of

my IT landscape?

…Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS4

SMB Focus Topics

Translating business needs: Fujitsu’s EASY solution bundles


High Availability and

Business Continuity solutions

How can I optimize

the utilization of my

resources?

How can I prepare

for future

requirements on

my IT?

How can I ensure

easy and secure

backup of my

data?

How can I

increase uptime of

my IT landscape?

Consolidation via virtualization solutions

and optimized infrastructures

Business continuity solutions and

Backup Solutions

Scalability, manageability and expandability

of the IT infrastructure

5

Building Blocks For SMB Solutions

Optimize IT with pre-tested building blocks from Fujitsu

Make IT Dynamic

A rock solid base

PRIMERGY rack server and

ETERNUS DX disk storage

EASY High Availability

& Business Continuity

EASY Virtualization

EASY SAN

with Hyper-V with VMwareWith x10sure

Fibre Channel iSCSI

EASY Backup

(coming soon)

For start-ups(PY TX + CELVIN)

Advanced

with ETERNUS

with VMwareWith x10sure IS


Why Fujitsu SMB Solutions?

Holistic view: channel partners and customers can benefit

Partner advantages

Committed: Work with an IT company with a clear channel commitment

Increase margins: Move up the value chain and make use of higher margin and up sell options

Increase customer intimacy with individual consulting and service offerings

Differentiate from competitionthrough value argumentation, more know how and less comparability

Security: Decrease project risks with pre-tested solution bundles and rely on the expertise of the leading solution providers

Customer advantages

One-stop-shop: easy and consistent consulting and support with a single contact

Pre-tested: reduce integration and management efforts for shorter project time and lower risk

Scalable: be prepared for future growth with extension options

Efficient: perfect interplay of the different building blocks of your IT infrastructure

Integrated: solutions based on industry standard technology for easy integration into your existing IT environment


Customer Stories

Make IT Dynamic


Working with Mammut Sports Group

Mammut builds a uniform, flexible IT platform to meet the needs of a dynamic market with Fujitsu servers, storage and Microsoft Hyper-V.

CASE STUDY

A simple bottleneck in storage resources is what caused Mammut’s decision makers to consolidate the company’s IT infrastructure platform and deploy the most advanced technology available to be able to meet current and future IT needs.

THE PROJECT

Exceptional flexibility - Quick, easy deployment of new services and dynamic allocation of resources

Automatic restart of virtual machines and their applications in the event of a hardware failure

Transfer of applications from one server to another without interruption of operation

Future-safe technology

BUSINESS BENEFITS

» WE WANT TO DOUBLE OUR SALES AND WE KNOW

THAT WE CAN ACHIEVE THAT ONLY IF WE MAKE

THE NECESSARY INVESTMENTS TO DAY IN THE

TECHNOLOGY WE’LL NEED TOMORROW. THAT ’S

WHY WE TURNED TO FUJITSU.«

Armin Duda, Managing Director, Mammut Sports Group

Austria GmbH

Platform: 2x PRIMERGY RX300 S5, 1x Fujitsu Storage, 2 FC controllers, 4 terabytes of disk capacity, 2x Brocade 300 FC switches

Windows® Server 2008 R2 with Hyper-V™

System Center Virtual Machine Manager (administration of virtual infrastructure)

THE SOLUTION


What other customers say…

Successful implementation of Fujitsu’s solution building blocks at SMB customers

» THE NEW DATA CENTER, BASED ON PRIMERGY

BX600 S3 SERVERS, HAS 16 GB OF MEMORY THAT CAN

BE FURTHER EXPANDED, AS WELL AS ETERNUS DX80

Disk STORAGE PROVIDING DOUBLE THE PREVIOUS

CAPACITY AND VIRTUALIZATION SOLUTIONS TO

INCREASE THE SYSTEM’S FLEXIBILITY. WE HAVE

ACHIEVED OUR AIM OF MAKING THE BUSINESS MORE

DYNAMIC.«Gianfranco Bogana, EDP Manager, Duka AG

»CONSOLIDATION OF OUR IT LANDSCAPE WITH

BLADE SERVERS, STORAGE SYSTEMS, MICROSOFT

HYPER-V AND THE x10sure HIGH-AVAILABILITY

SOLUTION FROM FUJITSU HAS NOT ONLY HAD A

POSITIVE IMPACT ON OUR OPERATING COSTS AND

AVAILABILITY; BUT HAS ALSO REDUCED OUR RISK

EXPOSURE. THAT LEAVES ME WITH A GOOD

FEELING:«

Klaus Vogler, IT Manager, Deutscher Alpenverein e.V.

» WE HAVE AN EXPERT ADVISOR ON SITE AND WE

BENEFIT, AT THE SAME TIME, FROM THE KNOW-NOW

AND EXPERTISE OF A LEADING IT PROVIDER.«

Richard Alois Hauser, Director, Stanglwirt


Fujitsu’s EASY Solution Bundles

Make IT Dynamic


EASY Virtualization

Reduce complexity – increase utilization

Enlarged efficiency:

40% average cost reduction in server hardware.

50% reduction in operating costs reported by customers.

80% lower energy costs

Improved business:

Delivering new applications in minutes

Delivering better availability (SLA)

Allows hardware upgrades to improve performance and reliability

Simplifies the IT-architecture

Freedom of choice


EASY Virtualization

with Hyper-V

EASY Virtualization

with VMware

12


Keep your business running – minimize downtimes

The challenge

IT as the driving force of the business:

System failures have a direct impact on turnover figures, productivity, prestige and the economic development of companies.

Advantages of Fujitsu’s high availability solution:

Reduces downtime – increases service levels & data accessibility

Improving economics in IT operations

Optimized system

Protects pools of real and virtual servers –running any application



with x10sure/ x10sure IS

13

EASY Business Continuity

Reduce your financial and operational risk

Outages of key business services or losing access to critical data can jeopardize the reputation and viability of a business.

To ensure availability of data and services, a reliable, fast, scalable and easy-to-manage IT infrastructure is a key component.

Advantages of Fujitsu’s business continuity offerings:

High Availability of data assets and services

Disaster Recovery with two redundant sites

Easy administration with pro-active failover management and testing

Reliable protection: easy integration of centralized backup concepts


Business Continuity: Fujitsu’s solution

Reduce your financial and operational risk

EASY BC with ETERNUS

A reliable and affordable data replication solution to protect from storage disasters

EASY BC with VMware

A cost effective site recovery solution

Combine consolidation advantages of virtualized machines on PRIMERGY servers with centralized ETERNUS storage on two sites


Support For Our Partners

Make IT Dynamic


Supporting Our Partners

Providing partners with a broad range of marketing and information material, configuration hints and trainings

Material ready for adaption

Presentation material

Mailing/ Newsletter

Banner

Solution Flyer

Ad Template

CPP web sites

Partner Sales Guide

Telemarketing Script

End-customer web site

Configuration Sheets


Easy adaptation of material: Create Sales Toolbox for SELECT Partners

Training Offerings

Service trainings for partners

Select Expert Training (Technical training)

17

Summary

Make IT Dynamic


Make IT Dynamic In A Nutshell

Fujitsu’s SMB initiative: Building blocks that make a difference

Adressing SMB

customers‘ focus

topics, e.g. Resource utilization

Availability of

services and data

Accessability of data

Focus on the

needs of all

parties involved: end-customer

channel partner

Solution offerings based on Fujitsu‘s

reliable hardware

and software base

enhanced with

proven solutions of

partners

Holistic view Global offering

with local flavour

Mix and match

different building

blocks to meet

customer demand


ts.fujitsu.com/makeitdynamic


Backup

Make IT Dynamic


Virtualization: Our Offering

Rely on the virtualization offerings of our partners Microsoft and VMware.

EASY Virtualization with Hyper-V

The easy and cost-effective entry into the world of virtualization

EASY Virtualization with VMware

Reliable and affordable

Embedded ESXi hypervisor: only two clicks are necessary to start VMware.

OS incl. Hyper-V OS incl. Hyper-V

4 VM + WS08 R2 (incl.) 4 VM + WS08 R2 (incl.)

Management for phy. Server, VM, OS, host and MS applications


A simple and flexible HA solution

Primarily designed as an entry HA product for those customers, who need to protect their critical services, without the burden of complexity and cost.

High Availability: Our Offering

Easy and economical high availability: Keep your business running – minimize downtimes

EASY High Availability with x10sure IS

EASY High Availability with x10sure

A smart server high availability solution based on PRIMERGY for Windows 2008 OS platforms.


Why Storage Area Networks?

Ensure availability of data and services with a dedicated Storage Area Network

In today's competitive market, many business services and data have to be available from any place, 24 hours a day within short-time. But even non-critical information can cause relevant delays if it is not in reach or can only be accessed with high effort.

Advantages of a Storage Area Network infrastructure:

High Availability: of data assets and services

Performance: with dedicated server and storage connections

Consolidation: of storage capacity and business services for higher utilization

Administration: with monitoring and management of multiple server and storage systems

Protection: through centralized easy backups and fast restores


Storage Area Networks: Our Offering

Ensure availability of data and services with a dedicated Storage Area Network

EASY SAN iSCSI

Reliable and affordable Storage Area Networks for small and medium sized enterprises

Reliable: availability of business critical services and accessibility of important data assets

Affordable: entry into dedicated storage networks

Secure: easy administration through management software

Flexible: integration with host operating systems, multi-vendor servers, network infrastructures and backup solutions

EASY SAN Fibre Channel

Reliable and fast Storage Area Networks for small and medium sized enterprises

Reliable: availability of business critical services and accessibility of important data assets

Fast: up to 8 Gbit/s high-speed data transfers

Secure: easy administration through management software

Flexible: integration with host operating systems, multi-vendor servers, network infrastructures and backup solutions


Working with Duka

Duka opted for a solution that improves performance, can be expanded and improves energy efficiency

CASE STUDY

To replace and expand the infrastructure of the data center

to meet the company’s new requirements, with

virtualization solutions to support servers and storage.

THE PROJECT

Reduction of data center operating costs

High performance

Security and reliability

Expandability

Easy to manage

Flexibility

BUSINESS BENEFITS

» THE NEW DATA CENTER, BASED ON PRIMERGY

BX600 S3 SERVERS, HAS 16 GB OF MEMORY THAT CAN

BE FURTHER EXPANDED, AS WELL AS ETERNUS DX80

Disk STORAGE PROVIDING DOUBLE THE PREVIOUS

CAPACITY AND VIRTUALIZATION SOLUTIONS TO

INCREASE THE SYSTEM’S FLEXIBILITY. WE HAVE

ACHIEVED OUR AIM OF MAKING THE BUSINESS MORE

DYNAMIC.«Gianfranco Bogana, EDP Manager, Duka AG

Fujitsu PRIMERGY BX600 S3 server (5 blades)

Fujitsu PRIMERGY RX300 S5 server

Fujitsu ETERNUS DX80 disk storage systems

Fujitsu ETERNUS LT40 tape library

VMware and Microsoft® virtualization solutions

Fujitsu ServerView Suite management software

THE SOLUTION


Working with Bio-Hotel Stanglwirt

The 5-star Hotel Stanglwirt in Austria increased It availability with the implementation of a virtual IT infrastructure.

CASE STUDY

To design and implement a completely new IT

infrastructure that delivers a high degree of reliability

Local Partner: Bindhammer EDV

THE PROJECT

High availability of IT systems and applications

Around-the-clock (24/7) IT operation

Highly satisfied hotel guests

Comprehensive IT support of all hotel functions

Single-source design and implementation (Fujitsu

Austria in cooperation with a local partner)

The manufacturer assures professional support through

a service contract

BUSINESS BENEFITS

» WE HAVE AN EXPERT ADVISOR ON SITE AND WE

BENEFIT, AT THE SAME

TIME, FROM THE KNOW-NOW AND EXPERTISE OF A

LEADING IT PROVIDER.«

Richard Alois Hauser, Director, Stanglwirt

Virtualization of the entire applications environment on the

platform of PRIMERGY RX300 and ETERNUS DX80

THE SOLUTION

Documents

Make IT Dynamic - fujitsu-smr.fleishmaneurope.defujitsu-smr.fleishmaneurope.de/pictures_fujitsu/... · market with Fujitsu servers, storage and Microsoft Hyper-V. CASE STUDY A simple