INNOVATION

Make Analytics Your Source for

OPEN THE THROTTLE WITH DATA GOVERNANCE, SHARING

INNOVATION ACROSS ALL INDUSTRIES

ANALYTICS USE AND INNOVATION SURGES

Find the best locations

WHO FEELS THEIR DATA SECURITY PRACTICES LIBERATE THEM TO CREATE VALUE FROM ANALYTICS?

DATA = POWER

CREATING PASSAGES BETWEEN ORGANIZATIONS

WHO GAINS BY USING ANALYTICS?

SMART MACHINES ENHANCE, NOT REPLACE, HUMAN WORK

More than two thirds of survey respondents say that analytics has helped their organizations innovate.

NedBank Group Ltd in South Africa developed “an entirely new service line for commercial customers based on its growing expertise in analytics.”

INNOVATORS BECOME MORE INNOVATIVEBY APPLYING ANALYTICS TO:

In all departments, respondents

see knowledge/information as

wielding more influence than

formal authority.

Sharing data beyond the bounds of the

corporation is another way in which

organizations that use data to innovate get

the most out of analytics.

Finance General Management HR

R&D Supply ChainSales

At video game producer Electronic Arts Inc., designers who dream up new games are embracing an analytics system that tells them what characteristics will make a game attractive to EA’s best customers.

Optimize inventorylogistics

Sta� stores to meet demand

“Strong data governance practices enable data sharing, which then enables innovation.”

— MIT Report

in terms of customer lifetime value; ran digital campaigns for a new bike computer product, targeting those customers, instead of everyone in their database who purchased a bike computer.

NATIONAL AUTOMOTIVE SERVICE AND TIRE SALES RETAILER

HOW ANALYTICS FUELS INNOVATION

ANALYTICS GREASES THE WHEELS OF INNOVATION

55%The number of managers reporting that they are “somewhat or very effective” in using insights from analytics to guide strategy. Up from 49%.

68%,up from 52% in previous year

“We are clearly seeing a specialization story playing out

with some of our repeat clients who are slowly but surely

realizing the vast potential of business analytics.”

—Ravi Bapna, Carlson Analytics Lab at the University of Minnesota’s Carlson School of Management

Those with high levels of sharing

Those with high innovation capabilities

38% 39%

“Security events may be connected even though initially they may appear isolated…Analytics now lets us uncover patterns, and these patterns may provide investigative clues…As we have better defined our processes around data sharing, we’re able to focus on these types of incidents quickly, rather than spending time figuring out the mechanics around the data.”

— Kevin Swindon, FBI special agent and supervisor of the Boston Division CYBER Program

90% 93%Existing

product/services

Existing processes

87% 88%New

product/services

New processes

German automakers BMW, Daimler, and Volkswagen take the practice of sharing data to a new level. In 2015, they formed an alliance and bought Berlin-based HERE, a digital mapping company, to create a crowdsourcing service that enables drivers to share detailed video views of traffic jams and other road conditions on a single platform.

Wahoo Fitness identified thethe top 20% of cyclists

ANALYTICAL ANALYTICALLY INNOVATORS CHALLENGED

Tasks are now automated 62% 18%

Tasks are augmented 70% 21%

New human tasks created 59% 17%

PREVIOUS YEAR STUDY YEARBASELINE

Analytical Innovators 10% 17%

Analytical Practitioners 41% 49%

Analytically Challenged 49% 33%

COMING SOON:

WHILE AUTOMATION BRINGS FEAR OF JOB LOSSES, IN REALITY:

“Machine-learning techniques applied to dull, repetitive, data-cleaning work allow computers to learn from patterns they discern in large datasets, enabling companies to automate some analytical tasks and freeing up data experts to work on higher-value-added tasks. Data experts are just one of many pools of workers that automated work flows may affect in ways that are not yet known.”

— Tom Davenport, President’s Distinguished Professor of Information Technology and Management at Babson College

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More organizations gain competitive advantages through decision-making, synergy and alignment from applied analytics.

Driver data

Proactive maintenance

Fewer breakdowns

Better car ownership experience

Greater loyalty

GET THE FULL MIT SLOAN MANAGEMENT REVIEW REPORT:Analytics as a Source of Business Innovation A global survey of over 2,600 business executives, managers and analytics professionals.sas.com/mit-research

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