MAKABAYAN

onlineLessons from the

2010 electoral campaign

ren guray|makabayan secretariat

Coalition Members

Machinery

Notes for

and by the

harassed

Election 2010 marked our serious effort to utilize the internet for campaigning.

Makabayan Lessons• Online campaign is effective

• Funnel content back to your website

• Why Obama doesn’t work

• Finding a niche; your message

• Have a dedicated team, duo or person

• Be consistent with the message

• Think POPCORN

Popcorn?!Yes, new media is like

poppin’ corn!

Online media1. Quick cooking2. It pops everywhere3. Full of air4. Appetizing5. Easy and convenient6. Has a lot of flavors to choose

from7. Everyone knows how to make

it,but only a few will make a business out of it

Tips for people’s organizations

• You are not UG. Make yourself easy to contact.

• Show your faces. Personalize.

• Tell us what you do. Exactly.

• Connect then INTERACT

moreTips for people’s organizations

• Give freebies. Bawal magdamot.

• Patrons will come from overseas. Appeal to them.

• Know your online audience. Talk to them.

T-shirts, pins, tarpaulin, posters, flyers, campaigns

Do NOT get lost!

Focus on a few tools instead

Choose your battles

.

Do not engage trolls.

Breed attack dogs.

Have a counterprop plan.

Don’t take yourself too seriously...

Bawal ang masyadong “agit”.

Internet is a place to recruit not alienate.

It is not the actual venue for concrete actions.

MARAMING

SALAMAT