M.A.J.U ISLAMABAD Dew Project By HORIZON GROUP M.B.A Sec (3) 14.10.2009

8/14/2019 M.A.J.U ISLAMABAD Dew Project By HORIZON GROUP M.B.A Sec (3) 14.10.2009

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WELCOME TO ALL OF YOU


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HORIZON1. M.SAIF (Group Leader)

2. BURAIR NAWAZ AWAN

3. CH.WAQAS SHABBIR

4. SOHAIL AHMAD

5. M.WASIM KHAN6. MALIK M.ALI

7. MAJID SUBHANI

8. RAJA ADIL KIYANI


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INTRODUCTION

TO

MOUNTAIN DEW


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MOUNTAINDEW Mountain Dew A Product of PEPSI CO

Mountain Dew has grown a staggering 74.1% over the

last five years.

Mountain Dew has a 6.3% market share

Recently become the #4 soft drink in world.

Mountain Dew is the first non-cola to reach to 1

billion gallon mark in one year.


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UPCOMING DEW

PRODUCTS


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LABELS OF DEW


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ESTIMATED WORLDWIDE

SALES IN BILLION

DOLLARS


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PAKISTANI SOFT

DRINK INDUSTRY

About 75 million cases a year for Pepsi alone

The total beverage market is about 120 million

cases of which 65% are Pepsi products

About 22% are Coca-Cola products


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PRICING

250 ml: 18/-Rs

1.5 Liter: 65/-Rs

2.25 Liter: 80/-Rs


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PRODUCT

OUTFLOW

Pepsi Cola International has given franchises all overPakistan with plants in different parts of Pakistan e.g.

Pepsi has 12 different units in different areas of Pakistan.

The cities in which the Pepsi units are: Lahore, Sukkur,Karachi, Multan, Dera Ghazi Khan, Islamabad,

Faisalabad, Quetta, Hyderabad, Sahiwal,Hattar


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CHANNELS OF

DISTRIBUTION

Direct Distribution

Indirect Distribution Local Zone

Outside Zone

Direct Routs

45

Authorized Dealers - 17

Agencies62


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COMPETITIONDIRECT COMPETITION

The direct competitor of Mountain Dew is Sprite 3G.

THE INDIRECT COMPETITION

The indirect competition of Mountain Dew consists of all the following:

Major competitors like Sprite and Coke etc

Within the company i.e. Pepsi & 7UP etc

Other brands e.g. Gourmet Cole, Shandy Cola, Double Cole, Mecca Colaetc

Local products in each country i.e. lemon soda etc

Laal sharbat Substitutes e.g. Jam-e-Shierien and Rooh Afza.

Other substitutes like tea and lassi etc


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GOALS &

OBJECTIVES

CURRENT

Total annual sale of soft drink in Pakistan 120 million

Pepsi annual sales in Pakistan 75 million

Market share of Pepsi 65%

Market share of Mountain Dew is 22.1% (30% within Company)

Consumption growth 1.7 % per year

TARGET

Our sales target for the coming year is to increase sales up to 30million.

Achieve at least 38% of the Share within the company.


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ADVERTISING

CHANNELS

Will be able to support Mountain Dew to cover allthese media:

1. Television2. Radio3. Print Publications4. Internet5. Direct Mail6. Product Placement

7. Mobile Devices8. Sponsorships


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ABOUT OURADVERTISEMENT


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ABOUT OURADVERTISEMENT


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PRODUCTION TEAM

The Cameraman areCH.WAQAS,MALIK.M.Ali.

The Script writer isMALIK BURAIRNAWAZ.

The set Desisgner and

special effects wascreated by RAJA ADILSHABBIR KIYANI.

The Actors areSAIF,WASIM,SOHIAL,M

AJID.


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PURPOSE

To show passion of dewin customer.

To show younggeneration style

To show some fun forattraction to customers

To get possitive responsefrom customers

To show the teamwork

To generate newcustomers

To entertain customers

i


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Location We have choose the

DAMAN E KOH Monkey

View Point for our Add.

It consists of beautiful

mountains and hills.

The people of

ISLAMABAD like this

place so much because

of its natural beauty.

This place has some

attraction in itsownself because of

lovely scenes.

The young generation

like this place so much.


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Scene Four friends are cuming

back from DAMAN E KOHin a enjoying.

Three of those friendshave seen the tin of DEWon tables.

They stop their friendwho was driving andcome outside car andthen see each other facerun fast to get that threetins and then get anddrink.

The friend who wasdriving comes outside

and see them in drinkingDEW.

A friend go to him andgive him a tin he takethat and then he wasstarting to drink that but

that was empty.

C


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Color We have choose the

green and little yellow

backgrund on all backside.

Green color shows its

similarity to Dew.

We have use the

different color logos of

Dew.

We have use the

yellow color to give itsome nice touch.

Green color is a simble

of coolness so we

have use it to give our

viewers cool touch.


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Music

We have choose the club

music in our Add so ourviewers pay more attractionand enjoy it a lot.

The music gives a chilly

touch to our Add and theviewers pays moreattraction to our Add.

The viewers will enjoy the

background music alot andthey will appreciate all theefforts which we have done.

MUSIC is a FOOD of Body.


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CONCLUSION

Mountain Dew is a well renowned brand and it

has maintained its position well by understanding

the client psychology, by ensuring quality, by

introducing ingenuity in products, by enlarging its

product base, by keeping economic factors in

view and by intense and jazzy advertisements.

Whenever and where ever there is a spotlight

event, Mountain Dew must figure in, like the one

day international cricket matches between India

and Pakistan many other such occasions. The key

word for success in the Marketing World is to

remain in the spotlight and that is what

Mountain Dew should do more.


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Thanks

Documents

M.A.J.U ISLAMABAD Dew Project By HORIZON GROUP M.B.A Sec (3) 14.10.2009