Best Practices in Internet Marketing for

Brokerage

Insights from a Real Estate Broker and Internet Marketing Practitioner

Home and Modern Living ExpoSMX Convention Center

Aug. 31, 2012

Realtor Maita H. SiquijorMember, PAREB-Muntinlupa Real Estate Board (MUNREB)

Principal Realtor, La Maisonette Manila Inc.E: msiquijor@residencesmanila.com

Ten Best Practices in Internet Marketing for Brokerage

1. Make your vision, mission and objectives for your marketing plan.

2. Niche your market: Create market-focused, rather than product-centric brokerage sites. Identity: Create your brand/logo, then buy your brand domain for 5 years.

3. Research and consistently use relevant keywords.

4. Practice Multi-Channel Advertising: SEO—paid and organic; focused print ads; targeted promotions online, social media, blogs, websites. Always put your PRC License # on ALL ads and internet sites.

5. Regularly track your site/campaign performance thru site analytics or surveys.

www.ResidencesManila.com www.CondoInManila.com www.EstateClass.com

Ten Best Practices in Internet Marketing for Brokerage

6. Create responsible, original content.

7. More than just posting listings, engage in and nurture a positive community.

8. Use e-mail software responsibly; DON’T SPAM YOUR CLIENTS!

9. Include contact elements—Calls to action on landing pages, sign-up forms, Skype, auto-response forms, downloadable forms, automated payment systems.

10.On occasion, it helps to use traditional advertising signage, print ads, and networking F2F.

www.ResidencesManila.com www.CondoInManila.com www.EstateClass.com

Blogs, Web/Ad Sites, Social Media Engagement, Brand

Elements

About Your SpeakerMaita Herce Siquijor is the founder of Architerra Manila Properties, CondoinManila.com, EstateClass.com, ResidencesManila.com. She covers residential properties in Alabang, Bonifacio Global City & Makati.

She calls her work as a licensed real estate broker as a “vocation” : To help people find a home perfect for their needs, in peace & happiness. She juggles this with her advocacy to professionalize the Philippine real estate service industry thru information technology literacy & continuing education.

She is a member of the PAREB-Muntinlupa Real Estate Board (MUNREB) & a member of the Philippine E-learning Society (PeLS). Maita graduated from Ateneo De Manila University with a BS Management degree. She is the first and only Filipino to graduate with a Master in Education (MEd) in E-learning degree from Sheffield University in the UK.

Questions? Contact Me!

Realtor Maita H. SiquijorPRC Lic No. 1041

PAREB-Muntinlupa Real Estate Board Inc.Principal Realtor, La Maisonette Manila, Inc.

E: msiquijor@residencesmanila.com

W: www.condoinmanila.comwww.estateclass.com

www.residencesmanila.comwww.architerra.org