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Address: Plot No-A/2, Jahurul Islam City, Aftabnagar,
Dhaka-1212
Marketing ResearchQuestionnaire
Dear respondent,
As a part of the partial fulfillment of our Marketing Research
course, we would like to gather
some information form you which will help us to get depth study
of the research paper. We
would be obliged if you co-operate with us in filling the
pre-test questionnaire. Since the
information is being used for academic purpose, the information
gathered will be strictly
confidential and will be destroyed after inputting the data.
Your co-operation is highly expected.
Sincerely yours,
Talha Munir
ID: 2010-1-10-069
Enamul Hassan
ID: 2010-1-10-068
Sabila Muntaha
ID: 2010-1-10-245
Shakera Hannan Chowdhury
ID: 2010-1-10-246
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1. Have you ever purchased laptop? Yes ________ NO________
Note: If your answer is Yes then continue the following
questions and please put a tick mark
() in the appropriate circle. If your answer is No then please
return the questionnaire.
For Question 1-20 please place a tick mark () on the 1-5 Point
Likert Scale.
SA=Strongly Agree(5), A=Agree(4), N=Neutral(3), D=Disagree(2),
SD=Strongly Disagree(1)
Qs.
No.Statements
Strongly
Agree
(5)
Agree
(4)
Neutral
(3)
Disagree
(2)
Strongly
Disagree
(1)
1. To me Brand image is the mostimportant factor to consider
while
purchasing a laptop.
2. I like to use laptops with high brandimage.
3. I feel good quality means more prices. 4. I do not mind
paying extra for a good
service of a laptop.
5. I bought my laptop because it was
affordable.
6. I bought my laptop because it had greatdisplay.
7. I believe price is the most importantfactor to consider while
making
purchase decision of a laptop.
8. I believe high brand image laptops have
better performance.
9. I believe Configuration is the most
important factor to consider while
purchasing a laptop.
10. I believe branded laptops charges high
because of its good performance andfeatures.
11. I believe brand image of a laptop isimportant to reflect my
status.
12. I am willing to pay extra for a branded
laptop
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Qs.
No.Statements
Strongly
Agree
(5)
Agree
(4)
Neutral
(3)
Disagree
(2)
Strongly
Disagree
(1)
13. The battery backup of a laptop is
important
14. My laptop works on the best available
processor
15. Before making a laptop purchase
decision I first consider the price factor.
16. I like to show off my laptops features infront of
others.
17. I believe high configuration laptop have
best performance.
18. I believe feature of a laptop is the most
important factor to consider whilepurchasing a laptop.
19. High quality audio is very important for
watching movies on laptops.
20. Features can define the performance ofthe laptop.
21. In which level you belong?
16-20 years 21-25 years 26-30 years 31-35 years 36 years and
above
22. Gender
Male Female
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23. Monthly Income of your family in BDT (tk)?
0-10,000 10,001- 20,000 20,001- 30,000 30,001- 40,000 Above
40,000
24. What is your level of education?
S.S.C or below H.S.C Undergraduate Graduate Post Graduate
25. What is your profession?
Student Service Business Homemaker Others _______________
