main page.PDF

8/13/2019 main page.PDF

1/26

4 P s of BRITANNIA


2/26

Team MembersTeam Members

Smriti SinghRajiv Kumar

Preeti SinghReedhima


3/26

HISTORY OF BRITANNIAHISTORY OF BRITANNIA

A biscuit cm!an" #as started in $%&' in (a)cutta *n# K)+ata, #ith an

initia) investment - Rs. '&/. The

cm!an" #e a)) +n# as Britanniatda".

In $&0&1Britannia Biscuit (m!an"

#as renamed as Britannia Industries2td.

Frbes 3)ba) rated Britannia1 Oneamngst the T! '44 sma))cm!anies - #r)d.


4/26

The 5cnmic Times !egged Britannia India6s 'nd mst trusted brand.In $&%71 it crssed the Rs. $44 cres

revenue mar+.In Indian Biscuits mar+et1 Britannia is

highest se))ing in term - va)ue1-))#ed b" Par)e and IT(.

And n#8a8da"s it has cvered amajr !art - mar+et.


5/26

PrductsPrducts


6/26

Prducts - BritanniaPrducts - Britannia

Nutri(hice / 3rain BiscuitTiger BananaNutri(hice SugerutTreat Fruit R))9Britannia /48/4 Pe!!er cha++ar/48/4 Mas+a (has+a

:ai)" Fresh Bread 1(a+es1Rus+sShubh Kamna"einMarrie 3)d 1etc.


7/26

Prduct6s -eaturePrduct6s -eatureBritannia6s !rduct cmes under

undurab)e gdsThe !rduct cmes in di--erent si9e as

#e)) as sha!e


8/26

Prduct6s -eatures are;8 83d -r hea)th

8Tast" 8The !rduct are avai)ab)e in

attractive !ac+aging


9/26

8Prducts are - gd


10/26


11/26

Price


12/26

Price - BritanniaPrice - BritanniaThe !rice strateg" - Britannia are;8Mar+et8Pnetratin Pricing -r the

!rducts )i+e TigerPrduct =>ua)it" 2eadershi! -r

!rducts )i+e 3d :a" and TreatS!ecia) 5vent Pricing in -estive seasn


13/26

Price RangePrice Range

Product name weight price

Britannia good day coconut butter biscuit 180gm Rs 35

Good day 90gm Rs 12

Good day Chaconut coo!ies 90gm Rs 15

Good day 180gm Rs 23

Good day 180gm Rs 23

"arie go#d 33$gm Rs 25


14/26

(nt?(nt?

"i#! bi!is mi#! cream 89 gm Rs 15

"i#! bi!is"i#! bi!is

128 gm85 gm

Rs 10Rs $"arie go#d 1$1 gm Rs 13

"arie go#d %9 gm Rs 5

&ummy choco ca!es 1'5 gm Rs 22

(utri choice hi )ibre 250 gm Rs 38

*reat choco %$ gm Rs 10

Pure magic choco#atecreme

150 gm Rs 20


15/26

(nt?(nt?

*iger orange 80 gm Rs 5*reat +im +am 100 gm Rs 1'

(urti choice 100 gm Rs 15

"i#! bi!is 128 gm Rs 10

"i#! bi!is 1$8 gm Rs 25


16/26

(nt?(nt?

"arie go#d %9gm Rs 5

5050 1%5 gm Rs 1%

5050"as!a Chas!a

%% gm Rs 10

5050 113 gm Rs 10

5050 %5 gm Rs $

(ice time 133 gm Rs 1'


17/26

Prmtin


18/26

PrmtinPrmtinBritannia !rmtes itse)- thrugh;8 Advertisements8Te)evisin1

ne#s!a!er maga9ines1 etc.Sa)es Prmtin8sma)) !ac+ - /48/4 #ith 3d :a" 1-ree gi-t !ac+ in

-estive seasns1 rura) mar+eting -air.5vents8Britannia Kha @r)d (u! in $&&&1 2agaan match in '44$1 etc.Interactive #eb site.


19/26

Te)evisin adsTe)evisin ads

Fi)m.m!A


20/26

Print AdPrint Ad


21/26

P2A(5


22/26

Britannia !rduct is avai)ab)e in a))ver India .

vBritannia6s a)) the !rduct #e can

-ind in ever" !)ace )i+e rura)mar+et as #e)) as urban mar+et 1 inshrt it is avai)ab)e ever" #here .

vBritannia is avai)ab)e in sma)) stres

t big retai) ut)ets .

v


23/26

Manu-acturing unitManu-acturing unit ttarancha) :e)hi (hennai

K)+ata Britannia !)ans t set u! cntractmanu-acturing units .

Strateg" t set u! ne# cntract

manu-acturing units at )east at 7/)catins in the cuntr" in the neCt t# tthree "ears1

(nsumer distributin(nsumer distributin


24/26

(nsumer distributin(nsumer distributin

channe)channe)

v Manufacturer

North West South East

Distributor

Whole seller

Retailer

Consumer


25/26

Britannia verseasBritannia verseas

.B rita n n ia in S ri La n a

B rita n n ia in M i! ! le

E a s t


26/26

Documents

main page.PDF