Steigenberger Hotel Metropolitan

Frankfurt, Germany

part of the World Class Series by

Media PartnersSponsor

June 12th-13th

June 12th

June 13th

Main Conference

Unconference

Working Groups

in Frankfurt, Germany, June 12th-13th, 2013

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part of the World Class Series by

June 12th-13th

June 12th

June 13th

Frankfurt, Germany

Main Conference

Unconference

Working Groups

Steigenberger Hotel Metropolitan

Attend This Year and Profit from

15 Best Practice Case Studies from Asia, Europe and North America

Personalized Agenda and Networking Concierge Service

Hybrid On- and Offline Community and Conference

Structured Peer-to-Peer Matchmaking for Targeted Networking

Key Topics such as

The Impact of Social Collaboration on Productivity

Measuring and Maximizing the ROI with Surveys and Big Data

Driving the Social-enabled Change Across the Entire Organization

Containing the Risks of BYOD/Mobility

Integration of Legacy Intranets into a New Digital Workplace

Speakers on Strategic Excellence and Best Practice Execution from Companies such as

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Wednesday, June 12th

Morning sessions

Leading the Social-enabled Change

09:00Introduction by the chairman Roger Seshadri, Senior Vice President, Chief Information Offi-cer, Melco Crown Entertainment, China

09:15How Digital Technologies are Transforming New Business ModelsIn the opening keynote, Roger Seshadri, Senior Vice President & Chief Information Officer for Melco Crown Entertainment, a multi billion dollar gaming and entertainment company in Asia, will share the success stories from the implementation in integrated resorts and casinos, and demonstrate how some of the digital (and social) technologies had helped the gaming indus-try to transform new business models.Roger Seshadri, Senior Vice President, Chief Information Officer, Melco Crown Entertainment, China

10:00Online Collaboration and Leadership to Speed Up Engagement and Business Growth• New collaborative online environment emerging• Leadership initiatives to speed up online engagement• Success stories (and failures) at ElectroluxRalf Larsson, Director, Employee Online Engagement and Development Corporate Communication, Electrolux, Sweden

10:45Coffee break with manetch-organized networking

11:15Social Collaboration: Taking the step from evolving studies towards a mature Social Enter-prise• Looking Back: What can you learn from first movers?• Driving results by relating Social technologies to specific business problems• Key use cases of our most successful customers• Looking Forward: Recent innovations and an outlook into the futureAlexander Willkomm, Sales Manager DACH, Jive Software, Germany

12:00How eBay Built a Robust Framework for a World Class Intranet Empowered by Enterprise Social Media• What are the 28 components you need to know to make your intranet a world class one?• Strategy vs. Culture: Which one will drive your social and collaboration strategy?• Myth or Mystery: Does social really increase productivity?• Which social tool? Does it really matter?• OK, I get it, social is important, but how do I go about it? What are the waves of social?• Is it really hard to measure success in social collaboration? We believe not.Ramin Mobasseri, Senior Collaborations Architect/Solution Manager, eBay, United States

12:45Lunch break with manetch-organized networking

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Wednesday, June 12th

Afternoon sessions

Social Collaboration Best Practices

14:15Social Collaboration - Game Changer or just another Tool?• Moving from a hierarchical structured intranet to a self-organized platform• Maximizing the efficiency of cross-organizational teams by boosting connectivity• Increasing employee productivity and satisfaction through social collaboration• Measuring the success of an internal platform based on surveys and big dataDirk Kolassa, Head of eMarketing EMEA, Alcatel-Lucent, Germany

15:00My Intranet: Customization, Innovation, Simplification• “My Intranet”: The reasons why• The complexity above content demand and supply• Collaboration• Operating tools• Content search (Intranet alert)Paolo Albertini, Intranet Content Manager, Intesa Sanpaolo, Italy

15:45Coffee break with manetch-organized networking

16:15How to get Support and Sponsorship for Social Collaboration and Make it Fly• Demonstrating the value of social collaboration• Selling the idea internally• Driving the social transformation across the organizationLouis-Pierre Guillaume, Chief Knowledge Management Officer, Schneider Electric, France

17:00From Intranets to Intranet• An intranet, more intranets, a platform, more platforms...• The Digital Workplace, a dream or a need?• A wish of tabula rasa or the necessary digital patchwork?• What do employees adopt, a platform, features, a culture?Jean-Paul Chapon, Head of Governance and Web 2.0, Société Générale, France

17:45Positioning Communications as a Crucial Function for Business Performance• Cultivating the company’s culture for communicating• What role should communications play, what does the CEO want and what is the trend for

the future portfolio of the Communications Director, i.e. could cost savings and lead gener-ation land on the yearly scorecard?

• Based on case study of work done at Maersk Line and other industry researchKlavs Valskov, Head of Communications, Maersk Line, Denmark

Unconference

18:30We make sure that you get everything out of the World Class. Our concierge organizes addi-tional meetings and/or workshops in line with your wishes.

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Thursday, June 13th

Morning sessions

Working Groups

11:15Driving Social Business Excellence and Value Creation• Reaching the next level of social business excellence• From supporting business to driving business• Creating the future digital workplaceStéphane Aknin, e-Communications Director, AXA Group, France

Brand New Social World: Which Use Cases Do Really Make Sense?• The goals: Collaboration, knowledge exchange and community building• Aligning use cases and features• Best practices to derive value from socialSven Zirnité, Vice President Communications Energy, Siemens, Germany

12:45Lunch break with manetch-organized networking

Engaging Your Company

09:00Introduction by the chairman Roger Seshadri, Senior Vice President, Chief Information Offi-cer, Melco Crown Entertainment, China

09:15Social Intranet: Roles and Responsibilities• How to choose the right partner and its perimeter• How to set up the project: The workflow• Who does what: Internal roles and responsibilities• The Intranet Manager profileIlaria Doria, Digital Technology Director, Pirelli Tyre, Italy

10:00How to Invest Smartly in Collaboration by Going Social• Some real life tips on

- Overcoming the “nice to have, but we have no money” speech - Bringing the Facebook-attitude into the company - “Framing” the middle management to empower the end-user

Gabriele Maltinti, Vice President Social Collaboration and Knowledge Management, Sodexo, France

10:45Coffee break with manetch-organized networking

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Deploying your social strategy

14:15Leveraging Social Business with a Multi-Platform Approach• Relaunching internal social media• Engaging and managing change within your company• Making social available mobile and worldwideTricia Mercaldo, Director Communications & Collaboration, Turner Broadcasting, United States

15:00Developing a Social Media Risk and Compliance Strategy• Why a social media risk and compliance strategy is important for marketers• What considerations should influence your strategy?• How can you build and deploy an effective strategy across your organization?Jim Dudukovich, Marketing Counsel, Coca-Cola North America, United States

15:45Coffee break with manetch-organized networking

16:15Closing panel discussion

17:00End of the second conference day

Thursday, June 13th

Afternoon sessions

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Matchmaking-powered Event Experience and Unique Networking Service

Before the conference, we ask you to fill out our questionnaire. Based on the results, we fine-tune the agenda and make a proposal for your individual conference itinerary including the sessions and the networking partners you shouldn’t miss. We even organize the meetings with your right sparring partners, if desired.

This approach maximizes your return on time investment at the event.

Furthermore, you get free access to the manetch platform where you can arrange meetings for the conference in self-service before arriving onsite, you can download the presentations and you can continue discussing and sharing ideas beyond the event.

After the World Class, Best Practices Remain Only a Click Away at www.manetch.com

See the updated priorities of your peers

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Roger Seshadri, Senior Vice President, Chief Information Officer, Melco Crown Entertain-ment, China:

Roger is a “Premier 100 Global Technology Leadership Award” winner with 25 + years of Global experience in Senior Technology leadership positions in Gaming, Entertainment, Hospitality, Retail, & Management Consulting in Netherlands Antilles, USA, Canada, South America, Central America, India, China and the Asia-Pacific region.

Roger has lead many Breakthrough Business Transformational initiatives in the Gaming, Entertainment & Hospitality domain for 20 plus years. Prior to that had lead many Finance & Business Process initiatives starting from 1981 as a CPA intern. Recently (2006) spear-headed setting one of the largest Offshore development centers in India (Chennai & Ban-galore) for a leading multinational Games & Gaming Software development company.

Currently, Roger is the Senior Vice President & CIO reporting to CEO (Member of the Cor-porate Executive Committee) for a multi billion dollar Gaming & Entertainment company (listed at NASDAQ).

Recognized with several international awards for Innovation, Thought leadership, Busi-ness insight, Early adoption, Green Technology, Governance, Cost Containment and a pioneer in setting up one of the largest Converged Infrastructure/Private Clouds under one roof in Asia-Pacific.

He participated in various industry case studies & thought leadership published by major corporations like Gartner, Cisco and Microsoft.

Profit from Speakers such as

Ralf Larsson, Director, Employee Online Engagement and Development Corporate Communication, Electrolux, Sweden:

Ralf has vast experience from working with Internal Communications and online channels at Electrolux. Getting social to work internally at Electrolux is the current challenge.

Alexander Willkomm, Sales Manager DACH, Jive Software, Germany:

Alexander, now Sales Manager at Jive Software, is one of the pioneers of Jive entering the European market.

In his former engagements as a consultant at Deloitte and T-Systems he gained rich experiences in tailoring Social Business Solutions to customers’ needs. He worked with several DAX enterprises and helped them to take the step into Social Business.

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Jean-Paul Chapon, Head of Governance and Web 2.0, Société Générale, France:

Jean-Paul Chapon is head of the Web Governance & Enterprise 2.0 department at Société Générale, in charge of the Group’s e-Reputation and social media strategy. He also leads the deployment of the Group’s intranet and internal social network. Previously he worked for different companies in the telecommunications sector, where he has been responsible for the reorganisation of internal online tools, designed to take advantage of all Web 2.0 resources. Jean-Paul Chapon started his career in media relations, in charge of Alcatel press office for several years.

Dirk Kolassa, Head of eMarketing EMEA, Alcatel-Lucent, Germany:

Dirk joined Alcatel-Lucent in 1999. He is responsible for Alcatel-Lucent’s eMarketing activities in Europe, Middle East and Africa as part of the Corporate Marketing team. His team helped building a companywide social collaboration platform. Among other activities he is managing integrated online campaigns, live webcasts, virtual events and account specific newsletters. He is part of the matrix social media team focused on Alcatel-Lucent’s social media strategy and its execution.

Before joining Alcatel-Lucent, he was the Managing Director of a creative agency in Cologne. He studied Media technology in Wuppertal, Germany.

Louis-Pierre Guillaume, Knowledge Management Officer, Schneider Electric, France:

Louis-Pierre leads the enterprise company program “Communities for our Collective Intelligence”, focused to embed collaborative 2.0 practices inside business processes and usages. He helps the business to bring value from knowledge management pilots and communities. He is recognized as a leading expert and practitioner in cultural change management around knowledge management & collaboration.

Paolo Albertini, Intranet Content Manager, Intesa Sanpaolo, Italy:

Paolo Albertini is born in 1973 and works for Intesa Sanpaolo since 1997. Graduated in economics, he completed an MBA in 2003. In Internal Communications since 2004, he deals with Intranet governance, innovation and internal marketing. His passions are his jobs, his family, travelling and mountains.

Ramin Mobasseri, Senior Collaborations Architect/Solution Manager, eBay, United States:

Ramin is a Senior Leader with over 18 years of experience delivering innovative business and technical solutions to several fortune 100 organizations across the globe.

Ramin has led and architected successful business solutions based on several years of experience in technical development, business analysis, project management and thought leadership. Blending such skills coupled with his SharePoint expertise gives rise in elegant solutions which ultimately enables organizations reach and develop state-of-the-art applications.

Ramin put together a robust strategy for eBay’s collaboration platform. Ramin also introduced enterprise social to eBay and helped the company put together a robust network of experts over several thousand SharePoint sites and Yammer.

Having worked in 12 different countries globally enables him to introduce an international perspective to the businesses.

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Ilaria Doria, Digital Technology Director, Pirelli Tyre, Italy:

Ilaria is a Digital Technology Director working in Pirelli IT department. She gathered strong expertise in the Internet, B2B, New Media, HR and Social CRM world, showing a tracked record of successes. She led numerous ICT programs, with $M+ budgets and large distributed teams across Europe, North America and Latam, driving successful M&A, change management IT programs and award- communication projects. She is constantly fascinated by the “digital” environment, and by its social-marketing-technology impact on people lives.

Gabriele Maltinti, Vice President Social Collaboration and Knowledge Management, Sodexo, France:

Born and educated in Pisa, Italy, Gabriele has spent the past 16 years working in the web technologies/digital workplace arena. Prior to joining Sodexo in 2005 to design and implement the company global e-Communications strategy first, and afterwards to work on the set up and implementation of enterprise 2.0 technologies, he has covered several international management consulting roles within KPMG and British Telecom Consulting Division, working for corporate clients such as Saint-Gobain, France Telecom, Alcatel-Lucent, EDF-GDF, Hacette - Filippacchi and JC Decaux.

Klavs Valskov, Head of Communications, Maersk Line, Denmark:

Klavs has worked in PR, marketing and communications since 1999 – with organizations such as L’Oreal, Accenture, Nordea Bank and in ministries for the Danish Government. He holds a double MA in Communications and Business Studies.

Since 2008 he has been Head of Communication and Branding for the world’s largest container shipping company, Maersk Line. His team of 25 people manages everything from internal mass comms and leadership comms to public relations, branding and customer campaigns, and controls all the company’s digital platforms. Klavs received Melcrum’s Rising Star award in 2011 for his groundbreaking work of positioning and us-ing the communication function to help turn his company, Maersk Line, around, in a period with massive change.

He is a 37-year-old Dane, married to Italian Francesca, together they have six-year-old daughter Sara.

Stéphane Aknin, e-Communications Director, AXA Group, France:

Stéphane has over 15 years experience in the digital industry. After he co-founded 35 mai Productions, one of the first web content agencies to introduce rich media concepts and technologies in 1998, he joined Angie, an independent French corporate communications agency, as partner in charge of digital and video activities, where he managed the biggest digital accounts for more than 7 years. In 2008, he decided to join the AXA Group, one of top insurance companies in the world, to manage the e-Communications department, in charge of ONE, the new global intranet and social plat-form and the corporate website AXA.com.

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Sven Zirnité, Vice President Communications Energy, Siemens, Germany:

At Siemens’ Sector Energy with around 90,000 employees, Sven is globally responsi-ble for Internal Communications. Since 2005, he held various positions in External and Internal Communications at Siemens. He holds a Master’s Degree in Media Science from Technical University Ilmenau.

Jim Dudukovich, Marketing Counsel, Coca-Cola North America, United States:

Jim has been Marketing Counsel with The Coca-Cola Company since 1998, where he negotiates sports and entertainment marketing transactions and advises and counsels his business partners on advertising, sponsorship, and general intellectual property law issues, including issues relating to talent rights, rights of publicity, copyrights, trademarks, social media marketing, music law, and product claims.

Jim is a member of WOMMA’s Legal Affairs Committee, the ANA’s Legal Affairs Committee, PMA’s Legal Center of Excellence, and the Association of Corporate Counsel, and is a former Associate Member of the National Academy of Recording Arts and Sciences. He was born and raised near Cleveland, Ohio, and earned a B. S. in Systems and Control Engineering, with High Honors, from Case Western Reserve University in 1990, and his J.D., cum laude, from Michigan Law School in 1992. Jim lives in Atlanta with his wife Shawn, his son Max, and his daughter Morgan.

Tricia Mercaldo, Director Communications & Collaboration, Turner Broadcasting, United States:

Tricia Mercaldo has been with Turner Broadcasting System, Inc. for over 25 years, hold-ing a variety of positions. Currently, she is a member of the Senior Leadership Team in Enterprise Applications and her responsibilities include the implementation of enter-prise collaboration tools, along with internal employee communications. Her team has successfully engaged employees in using SharePoint across the enterprise and has a focus on collaboration. She is currently working with the Technology Services team on an enterprise upgrade to O365, providing the customer-facing services such as training, communications, and employee self-service. She is a frequent speaker and is on the TAG Social board, and is a member of WICT and IABC. Other Turner organizations include the Messaging & Collaboration Steering Committee, the Technology Collaboration Exec-utive Committee, the Communications Council, the Turner SharePoint Community Lead, and the Content Connections Director.

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IT-MITTELSTAND addresses the IT decision makers in medium-sized companies with 50 to 1,200 employees. Their revenues range from € 2.5 to 150 million. To the target group belong IT officers and commercial managers who are responsible for investments into the IT infrastructure. They are involved both in the planning and strategic alignment as well as in the selection of IT bidders, products and solutions.

Media Partners

IT-DIRECTOR is a business magazine and covers modern information and communication technologies. It addresses Chief Information and Process Officers as well as members of the board in medium-sized to large companies. Its focus is on cost-benefit analyses and the future prospects of IT investments. Therefore, it is read by opinion leaders such as consultants and analysts. Due to its high-value presentation, its excellent reports and its wide distribution, IT-DIRECTOR plays a significant role among German IT magazines on executive floors and in IT departments.

MOBILE BUSINESS is the great trend magazine for decision makers and employees who consider “mobile working” as productivity gain for colleagues and prospective company success. The magazine reports on the effective use of mobile solutions in business. It ad-dresses decision makers for mobile solutions as well as sales and distribution managers. MOBILE BUSINESS is modern, very practice-oriented and provides a competent consult-ing and decision basis for mobile management - including reports about trends, market developments, innovations and products.

DNUG - The Enterprise Collaboration Professionals e. V. is the community of the users of collaboration products. By constant professionally evaluative communication, DNUG has established itself on the market as a force to be reckoned with and as a competent partner for dialogue - since its foundation in 1994. DNUG considers enterprise collab-oration as one of the pillars of modern corporate management. The user community’s objective is to promote the best possible utilization of the installed platform. So DNUG is in close contact and constant communication with IBM and other software manufacturers, facilitates exchange of knowledge and experiences, organizes two conferences per year and offers related contests. While using IBM Connections as Social Business Platform - members have a modern communication medium since 2007.

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