Mailing Services Update 1 National Postal Policy Council
December 12, 2013 Tom Foti Manager, Mailing Services New Products
and Innovation
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2 Agenda First-Class Mail Trends Jan 2014 Single-Piece update
Alternate Postage 2013 Promotions Calendar Update 2014 Promotions
Calendar Overview
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First-Class Volume 2013 3
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Residual Rate Changes Task Team 21 reviewed and clarified
eligibility and acceptance processes for residuals: Blended price
for combining 1 oz and 2 oz pieces; not eligible for new meter
price Option to separate pieces by weight and pay prevailing
Single-Piece prices at the new meter price New Meter price for all
Single-Piece letters with meter, permit imprint, precancelled
stamps, PC Postage Single-Piece 4
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Alternate Postage Update 5
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How does it work: Alternate Postage Payment relies on
Intelligent Mail technology: Sent from anywhere to anywhere &
charged back to a company Identifies and scans each unique mail
piece as it moves through the postal system Counts the mailpieces
during normal mail processing Uses the mail piece counts to debit
the companys Centralized Automated Processing System (CAPS)
account. Alternate Postage Payment: An easy, convenient way to send
single-piece First-Class Mail letters and postcards without a stamp
or postage affixed 9 Filed with PRC: November 5, 2013 Target Launch
Date: January 2014 Pending PRC approval Alternate Postage
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Creating a New Opportunity for the Mail 9 Pending PRC approval
Alternate Postage Businesses providing access to customers and
consumers to mail to anyone buy eliminating postage process Retail
purchase opportunities (greeting cards, gift cards, etc) Loyalty
opportunities (i.e., thank you notes in gifts) Direct Marketing New
emerging opportunities
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2013 Promotions Calendar Update 8
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2013 Promotions Calendar 9 9
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Earned Value Results Customers earned about $10.7 million in
credits 68% of acquired credits have been used: 70% for FCM
mailings Customer Survey Results 277 responses (114 MSPs, 163 mail
owners) 63% had never participated in a promotion 65% enrolled to
reduce mailing costs Approx. 10% increased outgoing reply mail
pieces as part of the promotion Using the Earned Value credit: One
third plan to increase their mail volumes One third plan no changes
in their mailing behavior 10
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2013 Promotions Calendar 11
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2013 Promotions Calendar 12
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2014 Promotions 13
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2014 Promotions 21
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General Updates PRC approval of 2014 promotions External
webinar planned December 12 Additional requirements posted on RIBBS
Quick Start guide for enrollment available in early December 2014
Promotions 22
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16 2014 Proposed Promotions Eligible Mail: Standard Mail
letters and flats Commercial First-Class letter, cards, & flats
Discount: 2 percent per eligible mailpiece. NEW Registration opens
December 15 Full Requirements posted on RIBBS External Webinar
planned for January 2014 Qualifying mailings must include either:
1.A creative mobile barcode that incorporates one of the following:
a)two or more colors set against a background (other than black or
white) b)a trademark or graphic and at least one color (other than
black or white) 2.color digital image recognition technology
16
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17 www.ChristopherStevens.tonicConnect.com 2014 Proposed
Promotions Mail campaign should utilize customization through urls,
websites or mobile experiences with both relevant messaging and
content linked to the urls, websites and/or mobile experiences.
Both the mailpiece and PURL/website must be customized and/or
personalized to qualify for this promotion. Registration: March 15
June 30 Promotion Period: May 1 June 30 Eligible Mail: Standard
Mail letters and flats Commercial First-Class Mail letters, cards
and flats Discount: 2% per eligible mailpiece. Detailed program
requirements will be posted on RIBBS/usps.com in early December
17
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18 Encourage USPS customers to continue to provide Business
Reply Mail (BRM) and Courtesy Reply Mail (CRM) as options for
consumers to communicate with them. 2014 Proposed Promotions
Registration Period: February 15 March 31 Program Period: April 1
June 30 Credit 2 cents credit per eligible, returned CRM or BRM
mailpiece. Participants in the 2013 Earned Value Promotion whose
CRM and BRM counts increase in 2014 will receive 3 cents per
eligible mailpiece Credit Receipt/Redemption Credit will be applied
to the mailers Permit Imprint account 18
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19 Premium Advertising Product Promotion 2014 Proposed
Promotions The promotion offers an upfront discount on First-Class
Mail postage on letters composed entirely of marketing or
advertising content. Registration Period: Feb. 15 June 30 Promotion
Period: April 1 June 30 Eligible Mail: First-Class Mail presort and
automation letters (IMb full-service mailings only) Eligible
Participants: Customers who mailed $6 million or more in Standard
Mail letter postage in FY 2013 Eligible Customers contacted by USPS
by Dec 20, 2013 Postage Payment: Permit Imprint only 19
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20 Color Print in First-Class Mail Transactions Promotion
Encourage FCM mailers to the utilize dynamic printing of color ink
on onserts with bills and statements, which can produce greater
connection and response from consumers. 2014 Proposed Promotions
Eligible Mail: First-Class Mail presort and automation letters sent
in IMb full- service mailing Upfront 2% postage discount to mailer
who use variable color print on transactional mail (required to be
mailed as First-Class Mail) Eligible pieces must have dynamic color
printing on the bill or statement Color messaging must be for
marketing or consumer information purposes and within the contents
of the bill or statement Use of color inserts and pre-printed paper
stock, do not qualify for the promotion Color in transactional
fields alone of the mailpiece will not qualify Cannot be an
addendum or separate page added to the bill or statement 20
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21 Color Print in First-Class Mail Transactions Promotion 2014
Proposed Promotions 1. Pre printed color paper stock does not
qualify 3. Color messaging is dynamically printed 2. Color content
is marketing or consumer information
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22 2014 Proposed Promotions Messaging within contents of the
bill/dynamically printed Page 4 of 4 Must appear as part of the
statement (same header or footer, paper stock, page #s, etc)
Messaging at end of statement
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MTAC User Group #8 Co-Lead Industry Rose Flanagan, Data
Mail/MTAC Product Development Industry Lead Co-Lead Industry, Sush
Parikh, AT&T Co-Lead USPS Krista Becker Co-Lead USPS, Roy
Gordon Promotions User Group
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User Group Focus New promotion ideas Focus on CY2015 Focus of
next meeting on 12/17 Opportunities for Implementation Enhancements
System & software requirements USPS Industry Business and
Customer processes Communication of issues and resolution with
mailers Industry education Promotions User Group
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