Maid to Perfection®

Franchise BrochureFranchise Brochure

The World’s MosT CoMpleTe The World’s MosT CoMpleTe Cleaning serviCe FranChiseCleaning serviCe FranChise

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The FranChise For The 21sT CenTuryAt Maid to Perfection®, we recognize that one of the most important decisions you will make in your lifetime is the decision to go into business for yourself. The corporate principals have invested a combined sixty years of industry experience

and conducted 10 years of research and development prior to franchising in order to provide our Maid to Perfection® franchise partners with the finest, most up-to-date, cost effective and comprehensive cleaning franchise system in the world. Maid to

Perfection® offers a first-class residential and commercial cleaning franchise and pledges to you our relentless ongoing support, because our success depends on your success.

Maid To perFeCTion’s Mission sTaTeMenTOur mission is to attain the “first place” position in the cleaning industry by providing an economical, professional, top-quality upscale cleaning service to meet and satisfy the demands of the growing public. Our commitment, dedication, and support services, in pursuit of this goal, are the hallmarks of our system and will result in the growth, success and profitability of our franchise owners.

Michael J. Katzenberger, CEO Maid to Perfection Global, Inc.

an indusTry WiTh a sTrong FuTureRegardless of fluctuations in the economy, job security on the management level is less stable than ever. “Global economics” has spawned mergers, and one of the very real by-products of these mergers is the rise of “downsizing”. Industries that once seemed secure have been made obsolete by new technologies. Fortunately, there is no new technology on the horizon that can replace the highly-trained cleaning professional of today, and the global economy will serve to strengthen our industry as new markets emerge.

is iT The FranChise For you? iT is iF you WanT These beneFiTs!Ground Level Entry Choice of Prime TerritoriesExclusive Protected Territories Protected Expansion ProgramExpansion Incentives/Discounts Environmentally Safe ProductsCustomized Management Software Proven Operations SystemsProven Marketing Plans Access to Top ManagementCompetitive Service Advantages Individual Attention/AssistanceWeb Site for Sales Telephone Routing System

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leT Maid To perFeCTion® puT you on The FasT TraCk To MeeTing your goals

Our easy-to-understand Operations Manual and Headquarters training, when combined with our ongoing one-on-one support, will allow you to:1. Complete Your Six Week Pre-Opening Program2. Finalize Your Pre-Formatted Personalized Business Plan3. Obtain An Office Lease and Follow Our Office Setup Instructions4. Hire Office Staff and Cleaning Personnel5. Set Up Schedules for Managers and Cleaning Staff6. Meet with Clients to Give Estimates and

Professional Proposals7. Execute The Outlined Custom Advertising

Program8. Meet with Advertisers, Suppliers and Vendors9. Manage The Completion of Your Daily

Paperwork10. Discuss Ongoing Support with Headquarters11. Supervise Weekly Employee Meetings12. Inspect Work Quality of Larger Jobs13. Manage Your Operating Budget14. Evaluate Your Personal Development

Program15. Operate Your Own Successful FranchiseIt is our policy that the owner of the franchise not clean for customers. You have too much invested in the system to earn maid wages. Instead, you’ll look at the big picture and learn to delegate responsibility.

The besT buy in The indusTry!• Cost-effective Franchise/Royalty Fees• Low Total Investment Level• Low Start-up Capital

• Low Overhead/Operation Costs• High Profit Add-On Services• 100% Financing Available for Expansion

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This same profile pertains to each service you elect to offer, thereby expanding

your market potential and profit margin!

Maid serviCe CusToMer base is sTill groWing Do you remember when domestic cleaning

was the exclusive purview of the wealthy, and secretaries were expected to perform many duties, including cleaning the office? We’ve

surely come a long way! Today we are happy to pay for quality cleaning help, and the service era is here to stay.

The middle class first experimented with maid services in the 1980’s. Now our services are considered a necessity in today’s market. It’s a fact that the dual family income is needed to provide all

the amenities associated with the family of today. It is also a fact that women are returning to the workplace by choice to secure their positions and fulfill their personal goals. These factors keep our customer base growing. No one wants to revert to doing his or her own cleaning when it is much easier to choose a cleaning service that provides quality and consistency. That’s why customer satisfaction and peace of mind have been built into the unique Maid to Perfection® system.

residenTial CusToMer Mini-proFile

Working Coupleswith children

Working Couplesno childrenHeads of household

with children

Working singles/ no children

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The Cross-MarkeT serviCe ConCepT It’s not just the size of the territory you buy, it’s the number of different markets your business has access to within a territory that leads to profit. As a Maid to Perfection® owner, you will evaluate each opportunity as it arises and take one step at a time using our detailed business plan. Our cross-market concept limits the risk of your investment. Each market has a mixture of different services requested by customers. Limiting what your business can do violates the principle of the “natural zone of expansion”, a state in which your business needs to fill the demands of the public to be most efficient. Maid to Perfection® has been designed to provide our franchise partners with the options to access every “cleaning dollar” within a protected territory. The only requirement in the system is that you provide residential maid service. Everything else is a growth and profit option. It’s smart business to sell additional service to your own maid service accounts as well as your competitors’ maid service accounts.

Why oWn a diversiFied FranChise?

You can pick and choose from our menu of services to determine what high net-profit margin services you would like your business to offer. Different services can be offered based on customer demand. You have that flexibility included in your initial franchise purchase!

Residential Cleaning Commercial Cleaning

Percentages above reflect industry averages

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ConvenTions

personalized TrainingPersonalized Training continues over the life of your business. You can easily expand your business into any of our “menu of services”,

utilizing our knowledge, experience and superior training and support. Any training needed for additional services is offered to you at

no charge. You will be able to exchange ideas with fellow franchisees who share

your same investment objectives.

A top-producing franchisee shares with his fellow franchisees how anyone can gross a million dollars per year.

All franchisees vote on Convention location and serious issues that affect their businesses.

High sales achievers are acknowledged during our awards presentation.

Management recaps and salutes the hard work and achievements of every franchisee in the system.

Seeking to corner cleaningSmall Business

MAID TO PERFECTION: The national cleaning service, with 305 units already, plans to add 100 locations nationally each year. Ten local franchises are expected to open this year.

Maid to Perfection plots opening 10 area franchises

By Ray DozierThe Journal Record

A national cleaning service chain intends to open 10 Oklahoma City area franchises this year under a strategy to pioneer consolidation of the

$75 billion cleaning service industry.Maid to Perfection, based in St. Cloud, FL., is launching an “aggressive campaign to penetrate every market coast-to-coast,” said President Michael Katzenberger. Toward that end, MTP is “stepping up efforts to identify qualified franchise candidates and area developers across the country while actively acquiring nationally recognized service chains.”With 305 units in its network, MTP intends to add 100 locations nationally each year.“The acquisition target need not be a cleaning or maintenance company. We are pursuing a variety of service companies with national presence, including those that spe-cialize in window cleaning, janitorial ser-vices, carpet cleaning, floor care. Instead of transforming a maid service by adding spe-cialty services later, we could have specialty services first and add maid services later.”Katzenberger, who founded MTP as Midy Tidy in 1980, explained that “opening new offices from scratch in each market is a slow-growth process. To expedite growth, we will acquire existing competitors and inte-grate them into the MTP system. Augment-ing that expansion, we foresee franchisees buy-ing out local enterprises to get a quick growth spurt.

“For example, an MTP owner intent on adding $250,000 or $300,000 in annual sales might acquire a local service company of that size at the same cost of building sales annu- ally.” He noted that MTP’s consolidation pro-gram is designed to supplement, not replace, franchise expansion efforts. “We continue to seek out the best qualified franchise candi-dates interested in a low-cost, ground-floor opportunity,” Katzenberger said. Katzenberger’s plans call for at least five

units to be operating in the Oklahoma City area within the next six months - opening new units by franchisee, investor or purchas-ing an existing business. Start-up costs for an exclusive franchise territory range from $48,000 to $55,000. Financing is available through MTP at 9.25 percent interest for 48 months. Franchisees, both existing and new, can receive a 50 per-cent discount on franchisee fees for every

CONTINUED ON PAGE 8

File photo

Michael Katzenberger

other contiguous franchise territory purchased.The competitive advantages of offering

and cross-marketing residential maid service and commercial cleaning services have helped boost systemwide revenues to an estimated $80 million in 2007 from $8 million in 1998. Maid to Perfection is the only franchised maid service that also provides carpet cleaning, window cleaning, hardwood floor waxing and polishing, as well as office cleaning and post-construction cleaning.

While not the largest in its sector, MTP, which began franchising in 1990, received a No. 1 ranking in franchisee satisfaction and support by Success magazine in April.

“That’s the focus of our operation,” Katzenberger said. “We’ve built an infrastructure to maintain top-level satisfaction and support because, over the long haul, what benefits our franchisees contributes to our success. We’re not just here to sell units and leap franchise fees. Our goal is to build a solid nationwide system that ultimately impels growth and revenues for our franchisees.”

The core of the system is the unique way of high-quality services that Maid to Perfection franchisees are able to provide residential and commercial customers.

“It’s virtually impossible for any other operation to compete with our multitude of services,” Katzenberger said. “Other franchised maid services don’t have the infrastructure to support a broader operation. Besides, they would be hard-pressed now to admit they’ve been wrong all these years; their franchises would sue.”

Asserting “there is no formidable competitor offering the same full menu of services, not to mention the level of quality” he noted, “we will remain ahead of the game well into the next millennium, recessions notwithstanding.”

The company came out of the last recession unscathed. “In fact, the economic downturn had positive effects on our business,” Katzenberger recalled. “There was a rise in two-income households, which created greater demand for professional housecleaning services. At the same time, corporate downsizing created a larger pool of labor from which we could draw. At this point, both the residential and commercial cleaning sectors of our business are booming, as well as those cross-market services our franchisees provide.

“Whatever the national economy brings, we anticipate achieving healthy revenue growth in the future, with systemwide income expected to top sales projections. And being primarily a cash business, higher interest rates have little impact on overall revenues.”

But marketing programs do impact revenues

and, according to Katzenberger, MTP’s marketing is unparalleled in the industry;

“Even a brand new franchise, fresh from training, will score a 90 percent closing rate on customer leads just using our marketing system,” he claims. “It’s an area that we stress to franchisees and their office managers in our classroom and field training.”

Training consists of a full week of intensive classroom instruction by the corporate staff and another week of on-sight coaching by experienced field coordinators. In addition to comprehensive training for all partners and the office manager, MTP provides six weeks of pre-opening assistance, operations manuals, marketing materials, training films and continued support - in everything from setting up an office to hiring cleaning crews to keeping records and marketing services.

Franchisees consist of a cross-section of society; ranging from doctors to sales professionals, military to displaced managers.

“Most have done extensive research before deciding on a Maid to Perfection franchise,” said Gloria Goldstraw, executive vice president and co-founder of MTP. “They come to us after having thoroughly studied other types of franchises, evaluated the competition, and investigated the markets. Their decisions are well-founded.”

The average MTP franchisee owns and operates three units. Offices require 400 to 500 square feet of space. Once franchises are operating, MTP helps them expand by reducing the franchise fee on their second franchise.

“We give them a 50 percent discount on the franchise fee on every other unit, and we even provide 100 percent financing,” Goldstraw noted.

Maid to Perfection franchisees, who pay a royalty fee of 7 percent on gross sales up to $500,000 and 5 percent in sales in excess of $500,000, serve a growing segment of home owners and renters — those with combined income of $75,000 with both husband and wife working. Services include light housekeeping, such a scrubbing floors, dusting, vacuuming, washing walls, windows, cleaning carpets, and waxing/buffing hardwood floors.

They also contract commercial cleaning services for office buildings and suites. Franchisees pay no advertising fee.

Katzenberger proudly points to the fact that MTP has no debts and has never been involved in litigation.

“We are fully prepared, at all levels, to fully compete with Fortune 500 companies as we spearhead growth and consolidation in the services industry,” he declared.

Seeking to corner cleaning CONTINUED FROM PAGE 1

FRANCHISEE LETTERSOF RECOMMENDATION

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We don’t claim we’re the best, our franchisees do!

“As the new owner of “Maid To Perfection of Central DuPage” in Illinois I have experienced firsthand the kind of support so many people hope for when the decide to enter the world of franchised businesses. The support I’ve received from Mike, Pat Lori and Rick from head office has been nothing short of extensive. ”Gary Kase, Central DuPage, Illinois

“Maid to Perfection has made me feel like an individual, not just another number in the cleaning business. The support and encouragement I have received has been phenomenal.”Alan Mastel, Bismarck, North Dakota

“I can say in all honesty that I know I would not be as successful as I am now had I started up on my own business, without your support.”Patricia Shank, Volusia County, Florida

“The main office is always there to help me choose the most effective and prosperous ideas. There aren’t any trial and error decisions, as they have researched every avenue.”Linda Harrod, Olney, Maryland

“If somebody would have told me that I could make $44,000 in one week in a cleaning business, I never would have believed them. But it happened in August 2008. The funny thing is that I made most of the money from commercial accounts in the slowest time of the year for maid service. Who would have known?”Owen Reeves, Champaign, Illinois

“Diversification has made our franchise strong. Our sales figures have shown such a significant increase each and every month. We have reached a level that we feel would have been unobtainable had we chosen another franchised company.”Ron Wesley, York County, Pennsylvania

ranked a Top FranChise opporTuniTy in Major publiCaTions

ranked in ranked in EntrEprEnEurEntrEprEnEurFranChise 500(CurrenT rank: 370)1993, 1994, 1995, 1996, 1997, 1998, 1999, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012

Top 150 loW-CosT FranChises(laTesT rank: 79)2003, 2004, 2005, 2006, 2007, 2008

Top 200 global FranChises(laTesT rank: 125) 2003, 2004, 2005, 2006, 2007, 2008, 2009,2010

US demand to exceed $67 billion in 2013US demand for commercial and residential cleaning services is forecast to reach $67 billion in 2013. Within the residential cleaning service market, the trend toward hiring professional cleaning services (particularly for interior cleaning and swimming pool cleaning) will continue to foster growth, although advances will decelerate over the short term, reflecting weaker gains in disposable personal income, which in turn will moderate growth prospects somewhat. Major growth drivers include increases in the number of dual-income households and the aging of the “baby-boomer” generation.

Outsourcing to support nonresidential marketIn nonresidential markets, demand growth is driven by the ability of outsourcing cleaning functions to reduce overall costs and therefore improve profitability, particularly in the office, industrial and commercial sectors. In the significant institutional sector, cost-cutting is essential to meeting budgetary restrictions, especially in educational, government and correctional sectors. In medical

markets, where cleanliness is critical, increased outsourcing of certain cleaning functions will improve profitability in a challenging regulatory environment.

Interior building cleaning services to remain dominantInterior building cleaning services, which accounted for nearly three-fourths of total cleaning services revenues in 2008, will remain dominant going forward. Gains will derive primarily from expanding use of outside cleaning services in institutional and residential markets, with more moderate growth in the commercial, office

and industrial sectors.US cleaning service firms to number 680,000 by 2013The total number of cleaning service establishments in the US is projected to increase to more than 680,000 by 2013, with total employment approaching 1.7 million. The majority of these companies will compete in the interior cleaning service segment of the industry, which now includes more than 500,000 establishments.

For complete details on any study visit www.freedoniagroup.com

Up and comers really are upwardly mobile

In describing the Up & Comers last year, we joked that since more than half had

actually lost ground on the ranking from the year prior, “up” was perhaps an inappropriate choice of terms. Would “Down & Outers” have been better? Hardly. While these compa-nies are a far cry from the McDonald’s of the world, who isn’t? And the claim of being one of the larg-est 300 franchise systems in the country, given the explosive growth of the industry, should be made with pride. This year’s esteemed group of Up & Comers does our descriptor proud, with over half securing a higher ranking than last year, each making positive headway in their efforts to follow eight of last year’s Up & Comer brethren to the big list.

In keeping with the dy-namic nature of the Up & Comers, this year we wel-come 24 new franchise companies to the ranking. In 2006, these 100 fran-chise systems combined to generate $11.1 billion in sales across 31,700 company and franchised units around the world, both figures slightly less under last year’s total. This is a heavily franchised lot with 96 percent of these units operated by fran-chisees, far more concen-trated than the Top 200 systems. The Up & Com-ers operate 87 percent of all locations here in the United States. Relative to the Top 200, these 100 companies draw far more evenly from the various industry sectors, though restaurants still dominate here, too. The 28 restaurant companies accounted for 28 percent of last year’s Up & Com-

er revenue, though they operate just 13 percent of total units. The quick service sector contributed most to the $3.2 billion in restaurant sales, but fast casual concepts are com-ing on strong. Companies catering to the country’s love of the automobile combined for nearly $1 billion in rev-enue at over 1,600 units providing car sales, main-tenance and glass repair. Franchise systems cater-ing to homeowners — covering everything from lawns, siding and painting on the exterior to plumb-ing, basements and closet designs on the interior — generated over $1 billion in sales last year at over 2500 almost-exclusively franchised units. The record numbers of cruise ship travelers in 2006 certainly helped the three cruise travel fran-chise companies on the

ranking as they rang up nearly a half-billion in sales last year. And the variety of retail businesses selling all variety of con-sumer products contrib-uted over $1.5 billion in sales to the mix.

— Paul Olson

RankPrior Rank CHAIN PARENT COMPANY

Worldwide Sales*

Domestic Units Total Units

PercentFranchised

260 269 Maid to Perfection Maid to Perfection Global, Inc. 89 275 298 100%

CAN’T GET NOSATISFACTION?

FIND OUT WHICHFRANCHISES HAVE THE

MOST TO OFFER,AND LEARN HOW TOGET THE MOST OUT

OF YOUR FRANCHISOR

EDITED BY ELAINE POFELDTRESEARCH ASSOCIATE: LAURIE DEFEORESEARCH ASSISTANTS: TARA BROWN,

MICHAEL CARONNA

SUCCESSFRANCHISEESATISFACTION

SURVEYSPONSORED BY DISCOVER/NOVUS

THE TOP TENThe following companies had the highest scores in the Franchisee Satisfaction Survey: 1 Maid to Perfection/Wild Birds Unlimited 2 Dr. Vinyl 3 American Leak Detection 4 McDonald’s 5 Miracle Auto Painting & Body Repair 6 Padgett Business Services 7 Fastsigns 8 ColorTyme 9 Realty Executives 10 Golden Corral Steaks, Buffet, and Bakery

A Track Record of Franchisee Satisfaction

Maid to Perfection® - A Professional’s BusinessThe Nation’s Leading Diversified Maid Service and Commercial Cleaning Franchise

with The Competitive Edge – and There Is No One Who Can Catch Us!!!Let’s clarify a few things about Maid to Perfection. I’d have to be a pretty good salesperson to convince you to leave a $100,000 job to be a maid or janitor. Your major in college wasn’t cleaning. No franchisee in our system ever expected to run a cleaning business, let alone pay money for one. That’s not at all what we’re about. We train franchisees to operate a sophisticated sales organization that provides service in high demand. We offer a menu of services to incorporate into your

Business Plan. We provide an environment to grow a business concept through the “natural zone of expansion”. We provide the support needed to enter new markets that would take years to learn. We offer achievement on a streamlined learning curve. Some companies state you should only offer one service. Maid to Perfection doesn’t understand that concept at all. We live in a world that constantly changes, and your business needs to be diversified to adapt. As the economy changes, so does Maid

to Perfection’s service mix. Doing the same thing day after day is boring, and that’s what you’re doing now!” There’s no excitement when you act and feel like a robot. There’s more to living.

The real kicker is the sophistication of the customer. They know what they want, how long it takes and what it costs. Hearing the word “NO” is aggravating and causes them to waste time finding a company that can say, “YES”. We have a 90% closing rate on residential estimates consistently throughout our entire system, just based on understanding that concept. We offer each customer a menu of services to select from. We offer choices to make their life easier. In the worst case scenario, if a client can only afford or only wants maid service, it’s still clear to them that Maid to Perfection offers future value if they change their mind, and at discounted prices. Our concept sells because it meets the needs of each individual customer. Our franchise sells because it meets the needs of you, the individual owner.

When you come to training we assume you don’t know how to run a business and know nothing about the cleaning industry. When you leave training, you will have more technical knowledge about different services than the competitors in your area. This is because we offer more. It is not uncommon for our window cleaner to come out of a competitor’s maid service account. Check this out - if another maid service refers their client to us for window cleaning, we agree not to

cross-market our maid service, as a courtesy to them, but we would price carpet cleaning or hardwood floor polishing. The competitor gets a commission and keeps the account. Maid to Perfection gets the high net profit margin business, and the customer gets a high quality service without having to shop. Everybody wins. However, if the same client calls from an advertisement we placed - uh oh! The client gets windows cleaned, prices on carpet and floor care and discounts on maid service. Hey, our window cleaner gets the competitors commission. And customer service… Our competitors’ clients love us!

I originally purchased a Maid to Perfection franchise so I could build an income that would permit me to retire from my job with Fedex. My girlfriend offered to operate the business until it could be built up large enough so the income would be comparable to what I currently had. After 3 years of continuous growth, I realized that the larger the company got, the less they needed me. I am still working for Fedex and my business is on its way to a million a year in sales. My girlfriend runs the entire operation and I assist in my spare time. Maid to Perfection has designed the operation and business plan to be so precise that it grows as long as you follow the directions. The operations manual gives you step-by-step directions on almost every facet of the cleaning industry. Looking back, I couldn’t have made a better choice. My business has exceeded my expectations and Maid to Perfection has helped me become financially independent.

I retired from a corporate position with a Fortune 500 company. I managed divisions of workers throughout the years. I was never really that happy with my job, but like most, I needed the paycheck. My wife and I investigated hundreds of businesses. We both decided that a maid business had the most upside potential based on a low investment, and there was high consumer demand. After endless comparisons to other maid service franchises, we bought a Maid to Perfection Franchise.

The business took off right from the start. We hit our breakeven point in less than six weeks. The amount of money that can be made in this industry never ceases to amaze me. Place an ad, answer the phone, train the maid, make money. At present we are focused on multi-unit development. I love this business.

For more informationCall 1-800-648-MAID

We don’t claim we’re the best,our customers do!®

Dave Tindall, owner of Maid to Perfection of Richmond, is well on his way to making $1 million per year... in only his third year of business!

Maid to Perfection ®

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MosT CoMMonly asked QuesTions abouT

The Maid to pErfEction® FranChise sysTeM

Who is Maid To perFeCTion®?We are a St. Cloud, Florida based Franchisor of residential and commercial cleaning services. Our “cross-market concept,” involving residential maid service and commercial cleaning, gives franchisees access to every cleaning service dollar in a protected territory.

aM i Charged a naTional adverTising Fee in addiTion To royalTies?NO! Your area may not benefit directly from national advertising. With our assistance, you can custom design your own marketing plan and spend those advertising dollars where you feel best.

WhaT does The FranChise Fee Cover?This fee covers an exclusive territory with all the rights necessary to operate a business under an established trade name. It also includes headquarters training for you, any partners, and an office manager; operations manuals; and training films.

Will My TerriTory be exClusive?Yes. No other Maid to Perfection® franchise is permitted to conduct business in your territory without your permission. If accounts are currently being serviced in your territory, they must be turned over to you upon request.

do i need an oFFiCe?Yes. You will manage both residential and commercial accounts. The projected size of your business, the number of employees and the amount of equipment and chemical supplies all support the need for an outside business office. In addition, zoning requirements in many areas prohibit operation of business from your home (your neighbors may too.) This is not a major expense, but it is necessary.

WhaT is The royalTy?The royalty is 7% of gross sales to $500,000 and 5% on sales in excess of $500,000. The royalty provides you with ongoing assistance and support in all areas of running a business and performing both residential and commercial cleaning services, as well as specialized cleaning services. Royalties on commercial contracts range from 4% to 7%.

aM i reQuired To buy or lease speCial vehiCles?No vehicle purchases or leases are required to operate your business. We recommend keeping fixed costs as low as possible.

WhaT is The operaTions Manual?This detailed manual, with over 1,000 pages, provides instruction in policies, procedures and operational issues necessary to build a successful full-scale cleaning franchise. It is backed by headquarters training and ongoing support.

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WhaT abouT Training?You will attend a training program at our headquarters office approximately three weeks before you open for business. This program consists of classroom instruction on how to run a business and how to cost-effectively manage a maid and janitorial operation. You will be trained to become a sales organization, not just a cleaning company. Confidence comes from knowing your business and knowing you can succeed. Our training program provides you with that confidence. We also will provide on-site operational training when you open your MTP franchise. This training provides detailed insight on estimating and training both managers and maids. Call us for details.

do i reCeive any assisTanCe prior To Training?Absolutely! Our six week pre-opening assistance prepares you for training as well as the opening of your business.

WhaT is inCluded in My iniTial invenTory?The Equipment Package includes everything needed to start two residential teams of two maids. The Supply Package includes all the chemicals recommended for residential cleaning. With the equipment and supply packages and at least one employee, you can open for business. The Business Forms Package is the most comprehensive in our industry, providing you with forms and contracts for both your residential and commercial clients.

hoW do i obTain eQuipMenT and supplies?Your initial inventory, as described above, is purchased from MTP. Replacement and additional inventory can be sourced and purchased from MTP, from local suppliers, or direct from selected national distributors offering group discounts negotiated by Maid to Perfection®.

hoW long do i reCeive supporT?Ongoing support is provided to you for the life of your business. Even our competition reports that we have one of the strongest support systems in the industry. We know we have the strongest, and our franchisees agree.

hoW FasT Can i groW The business?The “cross-market” concept involving both residential and commercial cleaning will allow you to grow faster than other cleaning services. Your growth will reflect your commitment to the MTP System and your personal effort, ability, and aggressiveness.

is iT neCessary To MeeT WiTh you in person?Absolutely. You will be entering into a team relationship where you must feel comfortable and confident that you have made the best business decision for you. This also helps us in our selection process of the best possible candidates for Maid to Perfection®.

For more detailed answers, fill out and return the enclosed Franchise Application and Tour Request forms, or call us at 1-800-648-6243 Weekdays 9am - 4:30pm Eastern Time.

FRANCHISING TODAY November 7, 2008

NMFI Selects 50 Top Franchises for Minori t ies

OAKLAND, CA (October 2, 2009) - The National Minority Franchising Initiative (NMFI) has compiled its third annual list of “50 Top Franchises for Minor i t ies.” The resul ts of this survey were featured in the October 2, 2009 issue of USA Today in the Franchising Today section. A copy of the article and list can be found at www.worldfranchising.com/download/2009Top50Article.pdf.

The NMFI se lec ted 50 franchisors from hundreds of companies requesting evaluation for inclusion in the article. There was no cost to participate in the survey. The only constraint was that franchisors had to have in excess of 50 operating units. Each participating franchisor was required to submit its most recent Franchise Disclosure Document (FDD) and the marketing package that is sent to prospective franchisees, as well as a completed questionnaire. The questionnaire noted the number (both absolute and as a percentage of the total number) of operating units owned by minorities, as well as the number of minorities in senior management that earned

over $60,000 per year. (The questionnaire can be found here.)

“We are extremely pleased to see that, even in this poor economy, so many franchisors stil l have an active interest in attract ing more minori ty franchisees,” said NMFI Co-Founder Rob Bond. “Given this huge underserved market, there is still a great deal of work that has to be done to bring minorities up to parity with the market.”

For a more complete list o f f ranch ise systems that wish to increase their minority representation, please go to www.MinorityFranchising.com. The site lists over 500 companies committed to recruiting and supporting minorities, as well as resources that are essential to the evaluation process.

The NMFI also publishes an annual list of the “Top 25 Franchises for Hispanics” for PODER magazine using a s i m i l a r a n a l y s i s . N e x t year’s “Top 25” survey will be conducted in February 2010 and the article will be published in April. Franchisors will be

contacted in February to see if they wish to participate. There is no cost to participate; the only requirement is the submission of the completed questionnaire and the most recent FDD.

T h e N a t i o n a l M i n o r i t y Franchising Initiative (NMFI) was created in 2000 to level the playing field and meet the needs of a largely under-represented market. The multi-faceted NMFI program, which involves the www.MinorityFranchising.com website, the Minority Franchise Guide publication and franchise-related events throughout the country, represents an effective and cost -e ff ic ient too l for franchisors to increase minority representat ion within their systems.

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I f y o u h a v e a n y questions, please contact Blair at (800) 841-0873.

Maid to Perfection® ranks among the 50 Top Franchises for Minorities

MAID TO PERFECTIONINDIVIDUAL BUSINESS PLAN

AS OF [MONTH], [YEAR]

PREPARED BY:

[NAME]

This Business Plan is a summary version to determine if our franchise opportunity meets an individual’s financial needs. The actual Business Plan issued during headquarters training is over 80 pages long and contains, charts, graphs and

projected sale forecasts.

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BUSINESS OVERVIEW .................................................................................................... 3

STATEMENT OF PURPOSE ............................................................................................. 4

THE BUSINESS ................................................................................................................. 4

LOCATION ......................................................................................................................... 4

EXECUTIVE SUMMARY ................................................................................................. 5

MANAGEMENT ................................................................................................................ 5

THE MARKET ................................................................................................................... 5

PERSONNEL ...................................................................................................................... 6

THE COMPETITION ......................................................................................................... 6

SOURCES AND USES OF FUNDS .................................................................................. 7

ESTIMATED PRO-FORMA INCOME STATEMENT ..................................................... 7

OPERATING PLAN ........................................................................................................... 8

STRATEGIC SALES PLAN .............................................................................................. 8

TABLE OF CONTENTS

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BUSINESS OVERVIEW

CORPORATE NAME:

BUSINESS ENTITY:

DBA: MAID TO PERFECTION OF

TYPE OF BUSINESS: RESIDENTIAL AND COMMERCIAL CLEANING SVC.

LOCATION:

PRINCIPALS:

RESIDENTIAL MARKET PROFILE: TWO CAREER FAMILIES SINGLE PROFESSIONALS RETIREES GENERAL PUBLIC SPECIALIZED CLEANING AREAS

COMMERCIAL MARKET PROFILE: PRIVATE BUSINESSES REAL ESTATE MANAGEMENT FIRMS PROPERTY MANAGERS FEDERAL AND STATE GOVERNMENT INDUSTRIAL CONTRACTS SPECIALIZED CLEANING AREAS

START-UP ADVERTISING: YELLOW PAGES DOOR HANGER PROGRAM LOCAL AND NATIONAL MASS MAIL LOCAL ADVERTISING MEDIA BUSINESS CONTACTS INTERNET MARKETING

PROFIT POTENTIAL: COMMERCIAL CLEANING 15-20% RESIDENTIAL 20-25% FLOOR MAINTENANCE 35-40% SPECIALTY CLEANING 40-45% CARPET CLEANING 50-55% WINDOW CLEANING 60-65%

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STATEMENT OF PURPOSE

THE BUSINESS

LOCATION

[NAME] is seeking financing of $ in the form of [CASH or FINANCING] to purchase a Maid to Perfection franchise. The funds shall be used to purchase appropriate equipment, business forms, and supplies, lease office space, acquire insurance, and provide necessary working capital. This amount combined with a stockholder/owner loan of $ is the amount required to successfully establish a professional cleaning service in [CITY] , [STATE] .

[NAME] will operate a professional residential and commercial cleaning service. The workers will be bonded, insured and trained to clean in a proven and consistent method. A residential estimate or commercial contract will be prepared for each cleaning job after an on-site inspection and/or a complete understanding of the particular customer’s needs and specifications. Office staff will be retained to insure that all customers are able to reach someone at the company. The franchisor, Maid to Perfection Global, Inc. will provide on going assistance in training, start-up, sales and marketing and operating procedures.

Over 95% of all new franchise businesses are successful during the first five years of operation according to a Commerce Department study. The same study noted that less than 10% of non-franchised new businesses are still operating after the initial five year period. We believe that purchasing a franchise insures the highest possibility of success for our business.

Preliminary evaluation of suitable sites to locate the Maid to Perfection franchise has been completed. The most promising facilities are office/warehouse space located in the area of [CITY] . This location is especially convenient for access to workers, customers, and primary highways. The office/warehouse combination fits the requirements of a cleaning business better than most other types of space and also tends to be very cost effective.

Lease costs will be approximately $ per month with 1-2 months deposit required.

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EXECUTIVE SUMMARY

Maid to Perfection of opened for business in [YEAR] . We are forecasting combined sales of residential cleaning services, specialty cleaning services, and commercial cleaning services to exceed $ in calendar year and to exceed an annual rate of $ by the end of our fifth year of business. These sales will be the result of aggressive growth plans involving high levels of reinvestment over the five-year period.

The hallmarks of our business will be uniform standards and superior service. Our customers will come to depend on our integrity as the basis for every interaction with the company. Our workers will be treated as professionals and recognized as the major asset in our business.

Our business plan will be reviewed and updated annually.

MANAGEMENT

THE MARKET

Extensive managerial training and assistance will be available from the franchisor in the areas of advertising, hiring, training, pricing, accounting, scheduling and sales. This support is provided by initial training at the corporate office in St. Cloud, Florida. Also provided is On Site Office Set Up provided by corporate staff for a minimum of seven days. Thereafter ongoing corporate support is available daily. Support also comes from Regional Developers (if available in your area), a National Convention and Seminar Program, monthly newsletters and support from other franchisees.

The On Site Office Set Up shall include customized training that will:

The largest residential market will be two career families with household incomes of $75,000 and up. Customers will be attracted through hand delivered door hangers, local newspaper inserts, mass mailings, yellow page ads, the internet and referrals from satisfied customers. There are over qualified households in the area that makes up this franchise territory.

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The commercial market will vary as we define our product mix based on our size and growth. Immediate markets are small offices, real estate agents, apartment management companies and property managers. Longer term markets include federal, state and local governments and large companies. The franchisor will provide extensive assistance and bid preparation in this area.

Statistics for 2007 show an overall annual growth in sales of 20% for Maid to Perfection franchises nationwide. Presently there are over 305 franchises in 22 states and 2 countries.

PERSONNEL

Workers hired for residential cleaning will be mature, bondable women and men who own a dependable automobile. Cleaning personnel will be trained at the office using video taped presentations prepared by Maid to Perfection. If inexperienced, they will also clean “training facilities” before being sent to customers’ homes. The basic work unit will include one or two individuals. Based on Maid to Perfection’s franchise information, the average maid or worker will earn $12.00-$14.00 per hour, depending on their schedule and efficiency.

Commercial cleaning workers will generally be experienced. However, a commercial video tape training library is available if necessary. The number of workers will vary based on contract requirements. The average commercial cleaning worker will earn $8.00-$9.00 per hour.

THE COMPETITION

Competition in the residential cleaning market is made up of two different types of services. The most plentiful is the independent individual who cleans a few homes locally. The other form of competition is organized professional cleaning companies. Competition is weak. A recent survey of residential cleaning services revealed limited penetration of the market and a poor performance in responding to prospective customers.

Competition in the commercial cleaning market is made up primarily of professional janitorial companies and local independents. Both tend to focus on evening and night markets. Since we are not dependent solely on commercial cleaning we can be selective, competing only for larger, higher profit contracts. Daytime commercial is available with minimum competition.

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SOURCES AND USE OF FUNDS

Sources: Personal Funds $ _________________ Line of Credit _________________ TOTAL $ ===============

Start-up Expenses:

Franchise Fee $ _________________ Initial Advertising Package _________________ Equipment Package _________________ Supply Package _________________ Business Form Package _________________ Computer Scheduling Software Package _________________ On Site Office Set Up _________________ Payroll & P/R Expenses (3 months) _________________ Lease Deposits _________________ Lease Payments (3 months) _________________ Phone Deposits _________________ Telephone & Fax Machine _________________ Copier _________________ Headquarter Training Travel _________________ Insurance _________________ Office Furniture _________________ Office Supplies _________________ Computer Equipment _________________ TV/VCR/DVD _________________ Washer and Dryer _________________ Cabinets/Shelving _________________ Refrigerator/Microwave _________________ Ongoing Advertising (3 months) _________________ Working Capital _________________

TOTAL $ ===============

ESTIMATED PRO FORMA INCOME STATEMENT

(If you are a candidate, the pro forma information will be provided to the bank by the Franchisor.)

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OPERATING PLAN

STRATEGIC SALES PLAN

(12-18 MONTHS MAXIMUM)

TO BE DEVELOPED BY FRANCHISEE

• Marketing program for residential • Marketing program for commercial • Schedule for employment advertising • Operating budget • Personal development program

WARNING SIGNS

• Residential estimates less than 5 per week • Residential sales closed less than 80% • No full time workers • No applicants calling • Less than 5,000 door hangers delivered per month • More than 4 accounts closed per month • Cleaning labor over 45% of gross sales • No office help/answering machine used during business hours • Commercial cleaning less than 20% after first year • Receivables over 60 days

OBJECTIVE: $_______________ in gross sales by the end of the fifth year.

GROSS ANNUAL SALES GOAL:

Year 1 Year 2 Year 3 Year 4 Year 5Residential Cleaning: $______ $______ $______ $______ $______Floor Maintenance: ______ ______ ______ ______ ______Specialty Cleaning: ______ ______ ______ ______ ______Carpet Cleaning Sales: ______ ______ ______ ______ ______Window Cleaning: ______ ______ ______ ______ ______Commercial Cleaning: ______ ______ ______ ______ ______

Total: $ ______ ______ ______ ______ ______

Maid to Perfection®3111 Innovation Drive

St. Cloud, Florida 347691-800-648-6243

FAX (407) 498-3065

YOUR NEXT STEPS

1. Review the enclosed materials.

2. Contact us at 1-800-648-6243 if you have immediate questions.

3. Consult with your spouse or partner, if applicable, and decide whether you can make the financial and mental commitment this opportunity deserves.

4. If you are interested in proceeding, fill out and send in the enclosed Franchise Application and Tour Request in the envelope provided for you. For your convenience, you may go to www.maidtoperfection.com/tourrequestform.html to submit the Tour Request form electronically.

Your application will be reviewed and you will be contacted. A mutually agreeable day will then be set up for you to visit with us, meet corporate officers and get acquainted with our unique system. At our meeting, you will also receive our Franchise Disclosure Document. This document is required by law to be given to you at our first face-to-face meeting and includes our background credentials, financial statements and a copy of our Franchise Agreement.

5. Please understand that your initial visit to our Corporate Headquarters in St. Cloud, Florida, is strictly for the purpose of getting to know each other and a commitment by either party is not required at this time.

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Maid to Perfection®3111 Innovation Drive

St. Cloud, Florida 347691-800-648-6243

FAX (407) 498-3065

TOUR REQUESTFor your convenience, you may go to www.maidtoperfection.com/tourrequestform.html

to submit the Tour Request form electronically.

From: _________________________________ Date: ____________

Address: _____________________________________________________

_____________________________________________________

E-Mail: _________________________________

Phone: _________________________________

TO: Maid to Perfection® 3111 Innovation Drive St. Cloud, Florida 34769 1-800-648-6243

I hereby submit my Franchise Application for consideration as a Maid to Perfection® Franchisee.

I understand that upon receipt and favorable review of my Franchise Application, and scheduling availability, I will be invited to visit with corporate officers of Maid to Perfection® in St. Cloud, Florida. The purpose of this visit is to verify information received by Maid to Perfection® marketing representatives and to provide full business disclosure. It is further understood that I will receive complete indoctrination on a Maid to Perfection® business with methods and procedures to implement and sustain a successful Maid to Perfection® franchise.

It is understood that Maid to Perfection® reserves the right to reject any application and/or applicant if the candidate does not meet the qualification requirements. I agree not to disclose information released to me during this visit and to protect the confidentiality with respect to the Maid to Perfection® franchise system.

REQUESTED VISIT DATES: (1) _______________________ TIME _________

(2) _______________________ TIME _________

____________________________________ FRANCHISE CANDIDATE

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Build A Financial Empire!

Take Your First Step Towards Financial Independence

Franchise Application

Please complete this application and forward the original to:

Mail:3111 Innovation DriveSt. Cloud, FL 34769

Fax:407-498-3065

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Maid to Perfection®

FRANCHISE APPLICATIONFax to 407-498-3065 or E-mail to mike.k@mtpmaid.com

PERSONALNAME (FIRST, MIDDLE INITIAL, LAST) STREET ADDRESS

CITY, STATE, COUNTRY, ZIP HOME PHONE NUMBER

( )E-MAIL ADDRESS FAX NUMBER

BIRTH DATE SOCIAL SECURITY NUMBER DRIVER’S LICENSE NUMBER OR OTHER APPLICABLE ID NUMBER

BUSINESS BACKGROUNDCURRENT OCCUPATION/TITLE LENGTH OF EMPLOYMENT SELF EMPLOYED

YES NONAME OF COMPANY BUSINESS PHONE NUMBER

ADDRESS

CITY, STATE, COUNTRY, ZIP

GIVE A BRIEF REVIEW OF LAST FIVE YEARS OF EMPLOYMENT

PERSONAL REFERENCES PROFESSIONAL REFERENCESNAME PHONE NUMBER NAME PHONE NUMBER

( ) ( )( ) ( )( ) ( )

FINANCIAL REFERENCESNAME OF INSTITUTION

CONTACT / TITLE PHONE NUMBER

( )NAME OF INSTITUTION

CONTACT / TITLE PHONE NUMBER

( )GEOGRAPHICAL OPERATING AREA(S) OF INTEREST

CITY ZIP CODE STATE COUNTY COUNTRY

The undersigned hereby authorizes Maid to Perfection Global, Inc., to obtain and exchange credit data; warrants that all information contained in this application is true and accurate and agrees to notify Maid to Perfection Global, Inc. of any material change in this information during the processing of this application.

Signature Date Signed

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CREDIT INFORMATIONPERSONAL

Please fill in the below information or attach a copy of your current personal monthly checking and savings account statements

BUSINESSPlease fill in the below information or attach a copy of your current

business monthly checking and savings account statements

NAME OF BANK OR FINANCIAL INSTITUTION NAME OF BANK OR FINANCIAL INSTITUTION

CONTACT PERSON PHONE NUMBER CONTACT PERSON PHONE NUMBER

ADDRESS ADDRESS

CITY, STATE, COUNTRY, ZIP CITY, STATE, COUNTRY, ZIP

CHECKING ACCOUNT NUMBER CHECKING ACCOUNT NUMBER

SAVINGS ACCOUNT NUMBER SAVINGS ACCOUNT NUMBER

BUSINESS ENTITY INFORMATIONPLEASE INDICATE ONE OF THE FOLLOWING

Existing entity New entity to be formed

If this is an existing business, will the business be guarantying the debt to Maid to Perfection Global, Inc. in addition to personal guarantees?

Yes No

PLEASE INDICATE ONE OF THE FOLLOWING Sole Proprietorship Partnership Limited Partnership Limited Liability Company CorporationName of Business Entity:

Amount of Initial Working Capital available: $ Personal OR Existing business assetsSTATE OR COUNTRY OF FORMATION DATE OF LEGAL EXISTENCE

PRIMARY BUSINESS PERFORMED BY BUSINESS ENTITY

NAME OF OWNER(S), PARTNER(S) OR MEMBER(S) (include Title) PERCENTAGE OF OWNERSHIP

1)

2)

3)

4)BANK/FINANCE COMPANY CONTACT/TITLE/PHONE NUMBER AMOUNT

1)

2)

3)

4)By signing below, I warrant that all of the information submitted in connection with this Application, including any financial statements attached to this Application, are true and accurate as of the date below; and, I agree to notify Maid to Perfection Global, Inc., of any material change in my personal, business, or financial status while this Application is processing. I understand that this Application does not constitute an offer by Maid to Perfection Global, Inc., to sell a franchise and that this information is being provided to Maid to Perfection Global, Inc., solely for the purpose of evaluating my personal, professional and financial qualifications. I consent to and acknowledge that in addition to any information provided by me, Maid to Perfection Global, Inc., may obtain and exchange background information relating to my personal and business records, including but not limited to my credit, tax information, litigation, property, corporate, criminal and driving records. I consent to and acknowledge that the information provided with this Application may be used to qualify me for new or existing franchises available.SIGNATURE DATE SIGNED

© 1999-2007 Maid to Perfection, Corp.

www.maidtoperfection.comwww.maidtoperfection.com

Maid to PerfectionMaid to Perfection®®

Owning a Maid to PerfectionOwning a Maid to Perfection®® franchise gives you franchise gives you peace of mind assurance!peace of mind assurance!

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Corporate HeadquartersCorporate Headquarters

1-800-648-6243 - 1-800-648-6243 - United States and CanadaUnited States and Canada1-888-803-6243 - 1-888-803-6243 - InternationalInternational