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• Immediate Impact • Coupons without the clipping • Branding and Image Building
Put your ad on Page 1-AThere’s a way to put your ad right up front with today’s headlines. Front Page Ad Notes are proven attention-getters, and they’re available as an advertising option with The Advocate. The 2-7/8” x 2-5/8” note is yellow or white with black or spot color printing. The big story is that they go where no ad has gone before: page one of The Advocate, Louisiana’s leading daily newspaper.
Baton Rouge, Louisiana
Final Size
Standard Paper Color
Placement Availability Zoning Options
Deadline
Rush Orders
2-7/8” x 2-5/8”
Yellow or White
Front Page Monday - Sunday Full-run or zoned*
7 business days from receipt of approved copy, for 1 or 2 color orders with a quantity of 500,000 or less.
Will incur an additional $500 charge, plus shipping costs.
*Zones Available: East Baton Rouge Zone, Ascension Parish, Livingston Parish, Acadiana Zone and New Orleans Zone.
Standard Ink Colors
Blue(PMS 300)
Orange(PMS 021)
Black
Brown(PMS 168)
Teal(PMS 320)
Green(PMS 347)
Red(PMS 185)
Purple(PMS 527)
Burgundy(PMS 215)
with
Other colors may be available. Check with your multimedia sales consultant for other options.
Publ
icat
ion
Dat
e: 0
1/20
/200
7
Ad N
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Inse
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Num
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Size
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olor
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Clie
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ame:
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at th
e ad
app
eare
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Adv
ocat
e on
the
date
and
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e in
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You
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ate
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orks
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ay e
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rpos
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PUT YOUR
AD HERE
SunnyMake Your
Message Stick
Front Page Ad Notes!
To add Front Page Ad Notes to your marketing mix, call your Advocate multimedia sales consultant or (225) 388-0250.
1. Selected run dates are guaranteed for full-run advertisers on a first-come, first-serve basis. Part-run advertisers are guaranteed to run within the week selected. Larger runs will have preference over smaller runs.
2. In the event of major breaking news, Front Page Ad Notes may be inserted on another day. The publisher reserves the right to revise or reject in whole or in part any advertisement in The Advocate.
3. Exact color match cannot be guaranteed.
4. All orders considered firm and cannot be canceled except on written authorization from The Advocate. A cancellation fee of $250 plus any accrued charges (artwork, proofs, materials, etc.) will be charged to the customer.
5. When orders are printed to customer’s specifications, the purchaser agrees to assume any liability resulting from actions or demands brought against supplier for copyright infringement.
6. Minimum order: 10,000 Notes.
7. This order is governed by the terms, policies and conditions in The Advocate’s current Retail Advertising Rate Card.
Conditions for Publication
Newsworthy Advertising Design...For the most “notable” benefits, incorporate these elements on your Front Page Ad Note.
1. Prominently identify the name of your business2. Name the offer or event that you are promoting3. Call to action to respond to your message
It is also recommended that your message contain minimal use of copy.
10,000 - 24,999 $91.00 $111.00 $165.00 25,000 - 49,999 57.00 67.00 87.00 50,000 - 99,999 43.00 53.00 73.00 100,000 - 149,999 35.25 43.25 63.00 150,000 - 199,999 34.75 41.50 60.00 200,000 - 299,999 32.50 37.25 51.50 300,000 - 399,999 30.00 36.00 44.50 400,000 - 499,999 29.50 34.25 41.50 500,000 - 749,999* 28.75 32.50 38.50
Quantity 1 Color 2 Colors Full Color
Silhouettes additional $2.00 CPM
* Frequency Contracts and larger quantities are available - contact your multimedia sales consultant.
Front Page Ad Note Rates - Cost Per Thousand
Effective November 1, 2012
Actual Size
SPECIAL PRICE - $1,985 East Baton Rouge Parish on
Monday, Tuesday or Wednesday
2. Offer/Event
3. Call to Action
Department Store
ZDaley’s
SALEEnd ofSummerBring this ad with you, and get 1/2 offAll Summer MerchandiseCall 1-800-HOT-SALE or visit us at www.daleys.com for details
Mark your calendar for the hottest event of the year!offer good: August 30- September 5, 2007
1. Identity/Brand