Mahindra Samriddhi

Category : Best Long Term Initiative

Mahindra Samriddhi - Long Term Mission

• Increase Agricultural Productivity in India

• Lead the Indian Agriculture towards Agronomy

Strategy

Looking Beyond Tractors

An All-Agri Services Support to Farmers

Tractor

Mechanization

Agriculture

Mission Samriddh

i

Mahindra Samriddhi –A Window to All Agri Solutions

Approach

Crop Selection

Farmer Applications

Tech Issues’ Solutions

Agri Institutes Visit

Result & Method Demo

Agri Counseling

M&M Samriddhi

Samriddhi Dealership

Samriddhi Soil Testing Labs Agri Techniques InputsApplications &

Implements Usage

Crop Advisory

M&M Samriddhi -Our Journey..

2008

2010

2009

2011

2012

Tractor –

Crop – Implement -

Samriddhi

F

rom Farmer t

o a Dost

..to Drive Country towards Farm Technology

1 Crore Farmers Reached

1 Lac Tractors Sold Every Day

ResultsFarm Tech Prosperity

Change in Customer Perception

Why Me? Me Too

Leading

M&M Tractors –

Retain Number 1 Position Since 29 years