Progressive Business Organisation- Mahindra & Mahindra
Submitted to-Dr. Madhumita ChatterjiBy- Nirmal
Kumar11IFIM2S23
Mahindra & MahindraAbout MahindraFounded in 1945 as a steel
trading company, Mahindra entered automotive manufacturing in 1947
with a license to bring the iconic Willys Jeep onto Indian roads.
Over the years, they have diversified into many new businesses in
order to better meet the needs of its customers. Mahindra follow a
unique business model of creating empowered companies that enjoy
the best of entrepreneurial independence and Group-wide synergies.
This principle has led Mahindras growth into a US $16.2 billion
multinational group with more than 155,000 employees in over 100
countries across the globe. Today, its operations span 18 key
industries that form the foundation of every modern economy:
aerospace, aftermarket, agribusiness, automotive, components,
construction equipment, consulting services, defense, energy, farm
equipment, finance and insurance, industrial equipment, information
technology, leisure and hospitality, logistics, real estate,
retail, and two wheelers. Mahindras federated structure enables
each business to chart its own future and simultaneously leverage
synergies across the entire Groups competencies. Mahindra group is
united by a common purposeto enable people to Rise. They operate in
the key industries that drive economic growth, enjoying a
leadership position in utility vehicles, information technology,
tractors, and vacation ownership. Mahindra have a growing presence
in the automotive industry, aerospace, aftermarket, components,
consulting services, defense, energy, financial services,
logistics, real estate, retail, and two wheelers. A US $16.2
billion multinational group based in Mumbai, India, we are more
than 155,000 people in over 100 countries.
HistoryMahindra and an independent India began their rise
together. In 1945, two enterprising brothers named J.C. Mahindra
and K.C. Mahindra joined forces with Ghulam Mohammed and started
Mahindra & Mohammed as a steel company in Mumbai. Two years
later, India won its independence, Ghulam Mohammed left the company
to become Pakistans first finance minister, and the Mahindra
brothers ignited the company's enduring growth with their decision
to manufacture Willys jeeps under license in Mumbai. The companys
new name - Mahindra & Mahindra, of course. The Mahindra
brothers believed that new modes of transportation could be a key
to Indias prosperity, so one of their first goals was to build
rugged, simple vehicles capable of tackling the Indian terrain.
Early pioneers of globalization, the brothers collaborated with a
wide range of international companies and before long, Mahindras
reach extended to steel, tractors, telecom, and more. Now, after
more than six decades, Mahindra has grown from a humble local
outfit to a US $16.2 billion corporation employing more than
155,000 people around the world. Its been quite an adventure so
far, and were proud of our global leadership in utility vehicles,
tractors, and information technology, as well as our significant
presence in financial services, leisure and hospitality,
engineering, trade, and logistics. As we accelerate into the 21st
century, well continue to pursue innovative ideas that enable
people to rise. Weve come a long way, but the journey has just
begun.Mahindras Purpose and ValuesOur motivation to give our best
every day comes from our core purpose: we will challenge
conventional thinking and innovatively use all our resources to
drive positive change in the lives of our stakeholders and
communities across the world, to enable them to Rise. Our products
and services support our customers ambitions to improve their
living standards; our responsible business practices positively
engage the communities we join through employment, education, and
outreach; and our commitment to sustainable business is bringing
green technology and awareness into the mainstream through our
products, services, and light-footprint manufacturing processes.
This commitment to sustainabilitysocial, economic, and
environmentalrests upon a set of core values. They are an
amalgamation of what we have been, what we are, and what we want to
be. These values are the compass that guides our actions, both
personal and corporate. They are:ProfessionalismWe have always
sought the best people for the job and given them the freedom and
the opportunity to grow. We will continue to do so. We will support
innovation and well-reasoned risk taking, but will demand
performance.Good corporate citizenshipAs in the past, we will
continue to seek long-term success, which is in alignment with the
needs of the countries we serve. We will do this without
compromising ethical business standards.Customer firstWe exist and
prosper only because of the customer. We will respond to the
changing needs and expectations of our customers speedily,
courteously and effectively. Quality focusQuality is the key to
delivering value for money to our customers. We will make quality a
driving value in our work, in our products and in our interactions
with others. We will do it 'First Time Right.' Dignity of the
individualWe will value individual dignity, uphold the right to
express disagreement and respect the time and efforts of others.
Through our actions, we will nurture fairness, trust, and
transparency.
Mahindras LeadershipWe have always believedthat ethicsand good
governance coupled with vision and grit are fundamental to being a
successful business, and our leadership team embodies these
beliefs.Youll find many interesting personalities here; people that
have helped shape the evolution of our businesses and continue to
guide our destiny. Youll come across achievements and awards that
we believe are merely a by-product of the work that we do.Were
proud that our people drive change and lead from the front.
KESHUB MAHINDRA
Chairman Emeritus Mahindra & Mahindra
ANAND MAHINDRA
Chairman & Managing Director Mahindra & Mahindra.
CSR at the Mahindra and Mahindra Group
EDUCATIONMahindra believe education is the single most powerful
intervention for transforming lives. Knowledge and skills impact
not only earnings, but self-esteem; not only the standard of
living, but how the life is lived. By bringing quality education to
more people, we help build a more tolerant, healthy, just, and
connected society.
NANHI KALI - Educating the girl child for a brighter
tomorrowAnand Mahindra founded Nanhi Kali in 1996 out of the
conviction that empowering women through education would have a
tremendous positive impact on the nation in the long run. Girls
education correlates with a reduction in child and maternal
mortality, improvements in child nutrition and health, lower
fertility rates, better economic production, and female
empowerment. Through Nanhi Kali, Mahindra hopes to play a small but
significant role in shaping Indias future by empowering girls
through education.
MAHINDRA UNITED WORLD COLLEGEAt Mahindra United World College,
we teach our students critical thinking so that they can engage
with the worlds diversity thoughtfully and positively. We bring
together students from more than 75 countries to study foreign
languages, sciences, performing and visual arts, mathematics, and
sociology. The focus on academics is rigorous and challenging, but
the focus on exchange across race, religion, ethnicity, class,
caste, gender and nationality is just as important.PRIDE SCHOOLS -
Empowerment through livelihood training.The Mahindra Pride School
helps transform the lives of youth from socially and economically
disadvantaged communities by providing livelihood training. We give
young people from scheduled castes and scheduled tribes access to
skills that empower them to earn a livelihood for themselves and
for their families.GRANTS AND SCHOLARSHIPSWe understand that young
people have dreams, big dreams, and we want to help them achieve
them. Beginning in the 1950s, the K.C. Mahindra Education Trust has
set up scholarships and grants for socially and economically
underprivileged students. Our range of scholarships and grants make
education attainable for determined students across India.
ESOPS IN EDUCATION- We make a living by what we get, but we make
a life by what we give. Our Employee Social Options (Esops) program
supports employees in creating volunteering projects based on the
needs of underprivileged communities in and around their place of
work. Employees generate ideas for projects, prepare annual
activity plans, implement each activity, and monitor results. To
fund these employee initiatives, each sector targets to donate 0.5
percent of its profit after tax to the central CSR fund and 0.5
percent to Esops.
ENVIRONMENT All our business initiatives incorporate
environmental responsibility, from our zero water waste automobile
factory at Chakan to our LEED-certified Mahindra Lifespaces
residences. Quality of life and environmental health are two sides
of the same coin.
ESOPS IN ENVIRONMENT- We make a living by what we get, but we
make a life by what we give.
Our Employee Social Options (Esops) program supports employees
in creating volunteering projects based on the needs of
underprivileged communities in and around their place of work.
Employees generate ideas for projects, prepare annual activity
plans, implement each activity, and monitor results. To fund these
employee initiatives, each sector targets to donate 0.5 percent of
its profit after tax to the central CSR fund and 0.5 percent to
Esops.GREEN FACILITIES-Laying the foundation for a greener
tomorrow.
As part of our long-term sustainability plan, all our facilities
are following comprehensive plans to reduce waste, conserve
resources, and minimize emissions. At Mahindra, we believe our
responsibility to our stakeholders extends beyond providing
satisfying products and services to the integrity of our production
processes. In 2009, our Farm Equipment plant in Nagpur won the
Confederation of Indian Industries (CII) National Award for
Excellence in Water Management and our Automotive plant in Nasik
received second prize in the state-level award for Excellence in
Energy Management. All our Automotive, Farm Equipment, and
Components plants are either already ISO 14001:2004 certified or in
the process of obtaining certification.SUSTAINABLE PRODUCTSWe are
committed to making a positive impact across the entire product
life cycle, from manufacturing to disposal. During the production
process, we strive to create local jobs and minimize environmental
impact by conserving raw materials and energy, eliminating toxic
raw materials, and reducing the quantity and toxicity of all
emissions and wastes. Our products support entrepreneurship and
prosperity while minimizing negative environmental impact, and our
services incorporate socioeconomic development and green goals.
HEALTHGood health is the foundation on which we build happy,
prosperous, and meaningful lives. Our efforts enable people to live
healthier through education and medical services. We organize
workshops on HIV/AIDS, dental care, and hygiene and run medical
camps providing free care. Our disaster relief response to the 2008
Bihar floods touched 10,000 lives. And our Lifeline Express, Call
108, and 104 Advice services are expanding medical care into more
and more regions that are not well served by the formal system. By
bringing knowledge and treatment to new regions, we are laying the
foundation for millions of people to lead stronger, more prosperous
lives.
LIFELINE EXPRESSThe Impact India Lifeline Express arose from a
simple yet powerful thoughtif people cant come to the hospital,
then the hospital should come to them. The Impact India Foundation
created the Lifeline Express to be the worlds first hospital on
wheels, bringing medical facilities to remote areas and treating
people whose disabilities prevent them from making the journey to a
formal hospital. Since 2007, we have supported the Lifeline Express
every year with financial contributions and volunteering through
our Employee Social Options Program (Esops).EMRIIn 2005, Mahindra
Satyam partnered with the Emergency Management and Research
Institute to provide comprehensive emergency response services
through a toll-free number108. We provide all technical support,
putting our cutting edge communications technology to work to
deliver the quickest response possible to any distress call, be it
a medical, police, or fire related emergency.HMRI-Delivering
medical services through technological innovation.The 104 Advice
helpline brings quality medical consultation to anyone with a phone
across the state of Andhra Pradesh. As the number of Indians with
cell phones booms, call-in health counseling is bringing scientific
care to rural and undeveloped areas for the first time. Set up in
2007, the 104 Advice medical helpline run by the Health Management
and Research Institute (HMRI) has already grown from 200 calls per
day to an average of 50,000. Mahindra Satyam is proud to provide
the technical support for the worlds largest health contact
centre.ESOPS IN HEALTH - We make a living by what we get, but we
make a life by what we give.Our Employee Social Options (Esops)
program supports employees in creating volunteering projects based
on the needs of underprivileged communities in and around their
place of work. Employees generate ideas for projects, prepare
annual activity plans, implement each activity, and monitor
results. To fund these employee initiatives, each sector targets to
donate 0.5 percent of its profit after tax to the central CSR fund
and 0.5 percent to Esops.
CULTUREIndia is world-famous for its rich cultural history. We
help support our long heritage of performing and fine arts through
film festivals and awards, cultural festivals, and theatre awards.
By providing a showcase and funding for the arts, we help continue
a long legacy of creativity and celebration.META- Mahindra
Excellence in Theatre AwardsMIAAC- Mahindra Indo-American Arts
Council Film FestivalMahindra Lucknow Festival
SPORTSWith a zest for competition and challenge, Mahindra is
helping kickstart several sports India. We partner with the
American NBA (National Basketball Association) and the Scottish
Premier League Celtic Football Club (CFC) to start community
basketball and football leagues in India. In 2010, we became the
first Indian company to partner with FIFA for the soccer World Cup
through Mahindra Satyam. And in 2011, we brought India into the
world motorcycle racing circuit by entering our own Mahindra Racing
team into the Moto Grand Prix.
FOUNDATIONSAt Mahindra, we believe that real change comes about
when people give not just their money, but their time as well. Were
fortunate to be able to give both. Our many foundations and
initiatives harness thousands of employee volunteer hours and put
millions of our own dollars to work expanding opportunities for
disadvantaged groups.
K.C. MAHINDRA EDUCATION TRUST -Empowering the nation, one
graduate at a time.TECH MAHINDRA FOUNDATION- Workforce
development.MAHINDRA EDUCATION SOCIETY - Bringing schools to
industrial centers.MAHINDRA FOUNDATION - The quest for a better
tomorrow.MAHINDRA FOUNDATION USA - Sponsor a student.
GATEWAY HOUSEIn 2009, Anand Mahindra joined forces with other
business leaders and intellectuals to support the creation of the
Indian Council on Global Relations, better known by its brand-name,
Gateway House. Independent, nonpartisan, and membership-based,
Gateway House is a foreign policy think-tank established to engage
Indias leading corporations and individuals in debate and
scholarship on Indias foreign policy.NGO PARTNERSWe partner with
many NGOs across India to improve local economies, health, and
education in the areas we touch.EMPLOYEE SOCIAL OPTIONSWe make a
living by what we get, but we make a life by what we give.Our
Employee Social Options Program (Esops) connects Mahindra employees
with people who need help. Each year, we organize ongoing
initiatives or one-time programs to reach out to groups like the
elderly, the disabled, disadvantaged students, or rural population.
During the year from 2012-2013, 19,867 Esops volunteers contributed
1,09,250 man-hours. And each year, more and more volunteers join us
in reaching outweve grown more than four times in size since the
first Esops in 2006.
SuggestionMahindra is actively involved in many CSR activities
and its being included in their values to serve community.Mahindra
& Mahindra can add some more points to their CSR Strategy.
Promoting CSRGetting Stakeholders involved in CSR activities
Referenceshttp://www.mahindra.com
