Mahendra Project Report

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    A

    REPORT

    ON

    BRAND PROMOTION FOR RADIANT INFO

    SOLUTIONS PVT. LTD.

    Submitted By

    MAHENDRA CHAHAR

    Submitted To

    Head of DepartmentManagement Studies MDS

    University Ajmer

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    A

    REPORT

    ON

    BRAND PROMOTION FOR RADIANT INFO

    SOLUTIONS PVT. LTD.

    By

    MAHENDRA CHAHAR

    FOR

    Radiant Info Solution Pvt. Ltd

    A report submitted in partial fulfillment of

    the requirements of

    BACHLER OF BUSINESS ADMINISTRATION

    KUCHAMAN COLLEGE

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    Acknowledgements

    The project work on Brand promotion for Radiant Info solutions pvt. Ltd. in IT

    Infrastructure Company has made it possible through the direct and indirect cooperation of many

    persons whom I express my gratitude. I am highly indebted and express profound gratitude

    towards my faculty guide Prof. Anurag Jhanwar for his valuable support and guidance during

    SIP.

    I am sincerely thankful to Mr. Nishant Gupta, (CEO)of Radiant Info Solutions Pvt. ltd. for

    permitting us to do the project work and submitting the report and also like to thank for his

    continuous motivation & Support.

    Lastly I am thankful to my colleagues and friends who have directly or indirectly extended their

    cooperation and suggestion in completing the project.

    MAHENDRA CHAHAR

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    EXECUTIVE SUMMARY

    The core reason behind the success of any organization is its IT service and its networking

    solutions. And this hugely depends on which service provider the organization rely on. I,Mahendra Chahar, from Kuchaman College, have undertaken this project in RADIANT INFO

    SOLUTIONS PVT LTD. which is a situated in Jaipur and the Title of my Project is Brand

    Promotion for Radiant info solutions pvt. Ltd. and in this project I have describe the methods &

    techniques of doing brand promotion for RADIANT INFO SOLUTIONS PVT LTD and how I

    implemented the various tools and techniques in doing the same.

    Online Marketing:

    Social Bookmarking: created the accounts on various bookmarking sites and providesthe information about the company & its products and share the link of companys

    website.

    Article Submission:Write the attention seeking articles on products and services offersby the company and post them on articles submission websites.

    Free Ads Posting:Posted the Ads of various products & services offers by the companyon top 100 free ads posting websites.

    Content Writing: write the content for Articles, Leaflets, companys website and forother promotional purposes.

    Search engine optimization (SEO).. Online Press release & Newsletters: Write the content for press releases & newsletters

    for the purpose of posting it online and increase the visibility of the Brand.

    On field Promotions:

    Visit to Housing societies: Visited various housing societies in Jaipur for the purpose ofpromoting the CCTV Surveillance Systems and generate their requirements for the same.

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    TABLE OF CONTENT

    Particulars Pages

    Authorization I

    Acknowledgement II Executive Summary III-IV1. Introduction To the Topic 1-4

    a. Objectives 5b. Limitations 6c. Methodology 7

    2. Company Profile 8-13a. Offerings 14-22

    3. Industry Profile 23-264. Details of work Done 27-285. Learning 29-306. Conclusions 317. Suggestions 32-338. References 34