Magnolia STK for the International EADS.com Project

Basel | 16.09.2010

Magnolia STK for EADS.com

2Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com

Worüber wir heute reden

01 About Aperto AG

02 Starting Point

02_01 Project Goals

02_02 Project Members

02_03 Project Timing

03 Project Approach

04 Features of eads.com

05 Take Aways and Discussion

3Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 3

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INTERACTIVE

Agency for digital brand communication in Berlin.

Clients selection: Volkswagen, Siemens, Continental, Ministry of Foreign Affairs, European Parliament, EADS etc.

Transforming brands into the digital age

Aperto Group *

CREATIVE

Is an international Full-Service-Creative Agency.

Clients selection: SONY, MINI, BMW, BEWAG Austria, Bertelsmann, UFA, Coca Cola, etc.

BRAND STRATEGY

Is an international Consulting Group for future-Oriented Brand Management & Brand Strategy.

With offices in Berlin & Beijing.

* Full Service Agency //160 Employees // Revenue 14M EUR // Offices: Berlin, Peking //

4Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 4

The facts: Growth, Stability, owner-managed

1995 founded

Top 18 Agency in Germany

appx. 8,4 M. € Revenue

100 Employees

Qualität ISO-Certified since 1999

Specialist for Mobile Websites,

Mobile Marketing

Mobile Applications

Specialist for performance- and

transaction-based Online-Marketing



01 About Aperto AG

02 Starting Point

02_01 Project Goals



03 Project Approach



FEEDBACK FROM EADS CEO Louis Gallois

„Too much content“

„Not enough ´Push´ information“

„Google search works better than EADS“

„Boring, difficult to navigate“„Better interlinks should happen“

„Visualising EADS: increase interactivity, videos, etc.“

„Improve speed of update: ever-changing homepage, new features, etc.“


� ...

The „old“ EADS.com. Based on Wingx Enterprise CMS by Triplex. Launched 2001.



01 About Aperto AG

02 Starting Point

02_01 Project Goals



03 Project Approach




To create a corporate website that helps to describe EADS, its role, capabilities, performance, geography and ambitions in a style that is true to itself and motivating for external audiences and all EADS employees. It should demonstrate that EADS has real direction, using Vision 2020 as a key message. The site should reflect best practice.


Starting Point – WCMS / Project Requirements (selection)

� Editors should easily keep the EADS site up to date

� Versioning of documents

� Support of accessibility standards (e.g. WAI priority 1)

� seamlessly support functionality such as blogs, video, Flash, simple cross-linking and JavaScript to name a few

� High availability and scalability

� Integration of SAP HR services

� WCMS should serve divisions of EADS as platform to hire own third party developers to enhance and update their own sites running on the platform


Starting Point – WCMS Requirements (Criteria catalogue)

� Multi-language CMS interface

� Ability to serve localised content within the corporate site

� availability of 3rd party extensions

� Developer Resources, Development Future

� Platform, Scalability

� Administration flexibility

� Editor training requirements, Database support

� Ability to host multiple sites under a single system installation

� Cost, Implementation ease


Project Members


Project Members

Corporate Internal and Online Communications

Hosting/Operation/Content Concept/Design Website Development WCMS

Project Coordination



01 About Aperto AG

02 Starting Point

02_01 Project Goals



03 Project Approach




Project Timing

September October November December January February March

Project Plan Aperto (based on EADS Briefing)

Envisioned Project Plan by EADS

Testing / Roll-Out

Content Migration

Launch

Testing

Content Migration

Launch

Website Development

Training

Concept / Design

Kick-off

Website Development

Training

Concept / Design

Kick-off



01 About Aperto AG

02 Starting Point

02_01 Project Goals



03 Project Approach



Ambitious goals made possible...


Iterative and agile approach instead of waterfall


Decision to use Magnolia STK whereever possible.


� ...

Map Wireframes and Designs of Likemind to STK Templates.


� ...

Review Designs together with Likemind in regards to STK use.


Agree solutions in further designs in order to use STK in „Design Decisions“-

Document


Review design and solution in browser (css) instead of a Photoshop-file


Flexible STK Grid: no problem to build 2, 3 or 4 column layouts


Rapid Design: 2 redesigns while developing the website because of ongoing input

from divisions / stakeholders to design and website


�

� Most important templates

for content migration

� Mostly all STK-based

Pages

Project Approach – deliver several releases

Release 0.5 (10.11.09) �

� Missing special templates

� Changes and fixes to

release 0.5 based on

feedback by client

Release 0.8 (03.12.09) �

� Missing paragraphs

� Final changes and

bugfixes

Release 1.0 (17.12.09)

80% 10% 10%


Start Content migration with Release 0.5 – Training of 12 online editors of EADS and

Triplex. Magnolia experienced editor of Aperto supported team for a week on site.


Project Approach - Toolset

� Workshops with project members

� EADS Microsoft Sharepoint for document sharing

� Internally: Confluence Wiki including

Project Blog to collect all project

information for the team

� Jira for issue management and

agreements between all project members

� Statusreports and Concalls



01 About Aperto AG

02 Starting Point

02_01 Project Goals



03 Project Approach




Print-to-PDF-Feature.

Currently 6 tenants online

Currently 7 languages versions online.

Online-Version of Corporate Print Magazine maintained in Magnolia

Complex Flash with XML maintained in Magnolia

SAP HR integration


EADS.com features – a selection

� Complex editorial workflows and

authorization processes (6-eye-

workflow and 4-eye-workflow)

� Graphical version comparision with

diff-viewer

� Print-CSS to PDF

� Integration of Magnolia modules (e.g.

PressDB) developed by third parties

into platform using same paragraphs

and styles



01 About Aperto AG

02 Starting Point

02_01 Project Goals



03 Project Approach




What is necessary for a STK Project like EADS.com

� Frontend-developer team experienced and proficient in modern web-standards (XHTML, CSS, Javascript)

� Magnolia developer team experienced in the use of Magnolia STK

� Close collaboration of webdesigner, conceptual developer / information

architect, frontend developer and Magnolia developer


Cutting down development time using STK (exemplary calculation)

0

5

10

15

20

25

30

35

40

New Development STK-Use

Magnolia

Frontend

Assumptions: 17 templates, moderate complexity in design and functionality


Questions?

???????

!!!!!!!!!!!!!!!


Thank you for your attention!

Your contact

Ingo WerrenProject Manager Senior

Email: [email protected]

Phone: +49 (0)30 28 39 21-419

Fax: +49 (0)30 28 39 21-29

Web: http://www.aperto.de

Blog: http://blog.aperto.de

Twitter: http://www.twitter.com/aperto

Documents

Magnolia STK for the International EADS.com Project