Welcome to the… MAGICMAGIC

of Marketing and Leasing•Marketin

g

•Attitude

•Goals

•Inventive

•Closing

MARKETING*Clean*Smell pleasant*Light, soft music*Color/theme/decorations*Be prepared*Be organized*Refreshments*Bright signs and balloons

ROLE PLAY

Does this sound familiar?

ATTITUDE

* Be passionate, enthusiastic and excited!

* 80/20 Rule* Have high energy!* Frame of mind - PMA!* Sit or stand erect

It’s not so much WHAT yousay, but how you say it!

* 7% is Verbal* 38% is Tone* 55% is Physical

“Before anyone can be sold on your apartment

they must first be sold on YOU!”

GOALS

* Set realistic expectations* Be organized* Be positive -

know you can reach your goals!

Setting Leasing Goals

* Know your occupancy goal* Know how many leases it will take* Know your closing ratio* Know how many traffic you need* Know your traffic sources

INVENTIVE

* Take things one step further* Make your community stand

out* Mini-models* Moveable models

Inventive Ideas* Puzzles, storybooks, children’s games* Foot prints like dance steps* Twister games set up in room* The Sorry game - “If you live here, you’ll

never be sorry!” *Picnic on the living room floor *Ingredients of a pasta dinner on

a checkered table cloth with sparkling wine

Inventive Ideas* Easel with messages about the apt.* Beach scene set up in living room* Signs pointing out best features* Posters with sports or music, free tickets

when they rent

*Closets w/ luggage and free vacation

*Pizza box with coupon on top. Get the BIG box it makes a BIG

impression.

CLOSING

It’s as simple as ABCALWAYS BE CLOSING!!

Questions & Answers ??

Good Luck and...

GO GET ‘EM !!