MAGIC OF MAPS

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Name Pekka Karvonen / Qumos Oy

Competenses SW Design – Server Design – Project Management

Career Altim Control – UPM-Kymmene – Tieto - Nokia

Name Ville Huitti / VMH-Data

Competenses IT Mgmt – Service Mgmt – Project Mgmt

Career Jertec – Valmet Automotive - Metso – Tieto

120k€ 60k€60k€

PK VH Inv.

40% 40% 20%

New company Map Leaflet Oy - shareholders

Investor(s) will get20% share from the newMap Leaflet company

What are the attractions?How to find places?

What is happening here?How can I find my friends?

Map Data

ZOOS AMUSEMEN T PARKS FESTIVALS

1500 1000 10 000/year

Visitors / year 700 million 500 million 0.5 million

Revenue / year $10 billion $35 billion $1 billion

(source: WAZA) (source: IAAPA)

FREE FREEads, limited functionality

2€ / map / yearfull functionality

Focus! This is where the”real” money comes...

-1000

0

1000

2000

3000

4000

5000

6000

7000

3Q2015 4Q2015 1Q2016 2Q2016 3Q2016 4Q2016 1Q2017 2Q2017 3Q2017 4Q2017

Cumulative sales Cumulative profit

BEP

Assumptions

10 attractions by end of 2016

90 attractions by end of 2017

Average 1,5 million annual visitors / attraction

20% of visitors use Map Leflet

20% of users buy 2€ map

Ad income $1 / 1000 impressions

5 ad impressions / user

Visits divided per quartal: 1Q/10%, 2Q/40%, 3Q/40%, 4Q/10%

2015 2016 2017k€

EMEA launch

Americas, APAC launch

Cumulativecosts