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Article

Title:

Magento SEO Mistakes to be Avoided

Content:

Magento is considered as most search engine friendly e-commerce System. It is a feature-rich online

store that allows entrepreneurs and small/medium businesses to quickly build an online storefront for

themselves to sell their products and services.

Magento Ecommerce platform features powerful marketing, SEO and Catalog-management tools which

makes it more flexible compared to other ecommerce platforms. Magento based sites are most of the

times well-built and considered as a better option for SEO because –

- It has flat URLs, that is, it doesn’t contain odd characters in the site URLs

- The web pages are made of well structured HTML

- It provides complete control to clients on the SEO assets like page title or meta data

- The Google sitemaps are automatically generated with Magento

Mostly, Magento Developers and Marketer’s commit some common mistakes at the time of dealing

with Magento based store’s SEO. The top 4 amongst them are –

1] Using Wrong title for the Homepage: The homepage is usually a CMS page and mostly it is found that

title “Home” is used for it. The title of the page is the first line of Google’s listing on its search results

page. And so, the homepage should be always titled as ABC Online Store or anything else that defines

the online store.

2] Use of “Default Description” field: It is always advisable to leave the “Default Description” blank to

avoid the mess of duplicate descriptions on the Webstore. Also, it should be made sure that the Meta

keywords used are not magento, magento commerce, etc.

3] Targeting the Wrong Keywords: It is very necessary that the keywords that are used match to what

majorly people searches for on the internet. SEO should not be treated as a guessing game and so the

keywords should be selected on basis of real data and results. The competitive score and the search

volume of the keywords should be considered while selecting the right keywords.

4] Having a Default Layered Navigation: The default layered navigation of Magento ecommerce platform

is not perfect for the SEO purpose. This is used commonly by many merchants but it necessarily creates

lots of terrible URLs with duplicate content and identical page titles and descriptions.

Other than these mistakes, other SEO strategies should also be taken care of. Magento offers full control

over page names, titles, URLs, headings and Meta tags for the products, categories pages and CMS

pages. This feature should be used strategically for the optimization of targeted keywords.

Though Magento is tagged as the most search engine friendly e-commerce platform, several issues are

necessary to be taken care of to optimize the site. The SEO capabilities of Magento are exceptional as it

gives tremendous flexibility over the look, content, and features of your online store.

Softweb Solutions serves with a rich blend of creativity and functionality with Magento development

and designing services to all clients. Our developers have expertise in Magento design customization

and Magento programming/development that helps deliver solutions more efficiently. We offer

matchless design solutions that include callout graphics, buttons, widgets, and special effects. Contact

us at info@softwebsolutions.com for more information.

Summary:

The mistakes that mostly merchants do that affects SEO performance of Magento based websites are

being discussed here. Also, some of the tips are being given here to avoid mistakes and to get high

rankings of websites in the search engines.