Will Boudle

Email: Wboudle@jsrdirect.com

Quick Overview on MagentoQuick Overview on Magento

Xcommerce (Ebay, Paypal) recently purchased Magento, it is one of the most popular ecommerce platforms.Magento is well architected, designed and flexible. Also, has won number of awards.

• More than 50,000 Community Members

• Over 2.5 Million+ Downloads

• 180+ Solution Providers selling Magento Worldwide

• Over 70 partners

• Open source & popular makes for lots of developers.

https://www.x.com/developers/developer-directory#!gp=magento

It offers flexibility and control over the look, content and functionality of each ecommerce store while still providing necessary backend functionality.

It provides the functionality for reviews, tags, wish list, compare products and many more. Helpful to both SEO and UI

It is integrated with AJAX rich environment technology for facilitating features like one click checkout.

It is integrated with real time shipping rate from SPS, SPS XML, FedEx, USPS, and DHL.Shipping rates will be based on the weight products are given in MAS

From customer point of view, it is 100% search engine friendly and provides full control of URL’s rewrite methodology, down to each item.

Administration module functionality allows for access privileges defined at any user. It allows defining multiple administrators with specific access privileges. Landing page of admin panel is in form of a dashboard, providing vital information of orders, products, and graphical representation on daily, monthly and yearly basis. Admin can create multiple store and easily manage them from admin panel. It provides a strong interface and functionality for reporting.

Benefits of MagentoBenefits of Magento

Benefits of Magento -SEOBenefits of Magento -SEO

Title Tag

URL

Description

Note the importance of keywords/ key phrases

Benefits of Magento Benefits of Magento Marketing - SegmentingMarketing - Segmenting

Magento allows us to leverage several great marketing tools.

We can segment and market to customers who have abandoned their carts.

Search Terms: We will be able to associate searches with synonyms and/or redirect based on those search terms. (ex: if people are searching “Arrowsmith” on the site, we can use “aerosmith” as the correct synonym or automatically redirect people searching for Aerosmith to their webstore)

Reports: Bestsellers, Products Ordered, Most Viewed, Low Stock, Downloads

Persistent Shopping Cart: Will maintain products in cart over sessions.

Performance is key feature.

Support for Downloadable/Digital Products.

Added Layered Navigation to site search result page, with control on the attribute level to include or exclude attributes used on the search results page. Improved site search to utilize full-text search.

Advanced Promotions and Marketing/Trading Tool

Benefits of MagentoBenefits of Magento

Features in MagentoFeatures in Magento

Analytics and Reporting - the script is integrated with Google Analytics and offers many different reports. Easily add bands own GA code to the if desired.

Product Browsing - multiple images for products, options for extensive reviews, wishlists and much more.

Catalog Browsing - easy navigation, advanced product filtering system, product comparison.

Catalog Management - inventory management, batch import and export of products, different tax rates per location, additional product attributes.

Customer Accounts - order status and history, e-mail and RSS feeds for products in the wishlist, newsletter subscription, default billing and shipping address.

Customer Service - enhanced features for customers' accounts, Contact Us form, comprehensive order tracking and history, customizable order e-mails.

Order Management - create orders through admin area, create multiple invoices shipments and credit memos, call center order creation option.

Responsive Store Template

Most of our stores are being built with a responsive template. This allows the website to adapt to mobile devices like Iphones & Ipads

This ‘responsive’ design also allows us to easily embed the webstore on facebook or in an iframe on your own site.

Advanced Promotions and Marketing and Trading Tool

We will not only be able to do coupon codes, but also allow for conditional discount formatting.

For instance If ALL of these conditions are TRUE :IF category is shirtsAND size is not LargeApply Discount of 10%

If CUSTOMER purchased more than $100 AND category is PricebustersApply Discount of $10

Rating and Reviews Product Tags

Customers will be able to leave reviews and tags, moderated by us of course, to help sell other customers on the product and help with SEO as they will help the search engines find us for words they feel relates to the product

Configurable Product

Grouped Product

Custom Options Product

Built to Order/Bundled Products

Different types of products

Configurable Product

This is most of our products, as shirts are a configurable products, with simple products (the Sizes) attached to them.

Grouped Product

Custom Options for Products

Content Delivery Network

Built to Order/Bundled Products

We will be able to build multi-size bundlesBundles with variable quantity items.