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Overview of Card Personalization Technologies
Magellan Consulting, Inc.
David Tushie ICMA CardTREX Europe
October 14, 2016
Card Personalization Making Each Card Unique
u Embossing/Indenting u Printing u Laser Engraving u Encoding u Future Trends
Magellan Consulting, Inc.
Embossing: Financial Transaction Cards
Magellan Consulting, Inc.
Embossing/Indenting
Magellan Consulting, Inc.
Embossing Wheel
Magellan Consulting, Inc.
Card Printing
Magellan Consulting, Inc.
D2T2 Printing
Magellan Consulting, Inc.
!
Dye!Sublimation!Process!
!
!!!!!!!!!!!D2T2!Printing!
Mass Transfer Thermal Printing
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Drop on Demand (DoD) Printing
u Only produce ink where needed u 100% of delivered ink is used for
coloration u Desktop ~ Thermal u Pipeline ~ Piezo-electric
Magellan Consulting, Inc.
Barcode Printing u D2T2 Printing: requires mass transfer
resin panel u DoD u Laser engraving
Magellan Consulting, Inc.
Laser Engraving
Magellan Consulting, Inc.
Laser Engraving u Perso information “burned” u Multiple lenticular images can be produced u Cardholder photo can be ghost image u Tactile “embossing”
Magellan Consulting, Inc.
Laser Technology
Magellan Consulting, Inc.
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Laser Personalization
!!
!!!!!!!!!!!!!!Tactile!Laser!Embossing!
Magellan Consulting, Inc.
Encoding
Magellan Consulting, Inc.
Magnetic Stripe Encoding
Magellan Consulting, Inc.
Chip Encoding
Magellan Consulting, Inc.
Central & Instant Issuance
Magellan Consulting, Inc.
Central vs Instant Issuance
Magellan Consulting, Inc.
Some Future Trends
Magellan Consulting, Inc.
Financial Transaction Cards
Magellan Consulting, Inc.
June 2014
New Visa Brand Mark andCard Design Features
This guide illustrates the new Visa Brand Mark on Visa cards and new card design features. These new card design standards will coexist with the card designs currently in the marketplace.
Play It Safe: Always follow these procedures regardless of the card design:
1. Check the card’s security features to make sure the carddoes not appear to be altered.
2. Swipe the stripe through the terminal in one direction onlyto obtain authorization or insert into Chip reader.
3. Check the authorization response and take appropriate action.
4. Get the cardholder’s signature on the transaction receipt.
5. Compare the name, account number, and signature on the card to those on the transaction receipt—they should match.
If You Suspect Fraud, Make a Code 10 Call...• Call your voice authorization center and say
“I have a Code 10 Authorization request.”
• Follow the operator’s instructions if you can do so safely.
Signature
Signature
Signature
Current Visa Brand Mark and Product Identifier
New Visa Brand Mark and Product Identifier
Traditional Visa Card Design
Visa Quick Read Card Design
1-800-400-4000 | Int: 1-404-644-8994www.bank.comThis card is subject to the terms of the cardholder agreement
CARDHOLDER NAME
456-8910Use of this card is subject to the cardmember agreement.
1-800-400-4000 | Int: 1-404-644-8994www.bank.com
Chip may appear on the card front
Visa Brand Mark may be placed in the upper left, upper right, or lower right corner of the card
Visa Brand Mark
Dove Hologram may appear on the card front or back
NEW Quick Read account information is thermal or laser printed
NEW silhouetted Visa Dove Design Hologrammust be displayed on the back of the card
Cardholder signature in digital formator signed on the signature panel
NEW custom magnetic stripe matches color of card background
© 2014 Visa. All Rights Reserved. The Visa Quick Read card shown in these materials is the subject of pending patent applications or issued patents in various countries worldwide.
GOODTHRU
4000
Account information (traditional) may be embossed or printed
Ultraviolet V is visible over the Visa logo when the card is placed under an ultraviolet light
ID Cards
Magellan Consulting, Inc.
Thank You! David R. Tushie
Magellan Consulting, Inc. 12800 Whitewater Drive, Suite 100
Minneapolis, MN 55343 USA
[email protected] +1 612.747.6553
Magellan Consulting, Inc.