Magazine Vocabulary

Recognizable text that markets a company is called a

LOGO

You can adjust your type to be rag left or rag right or centered. We call this what?

Alignment

The space between each LINE of text is called what?

Leading

When you tighten letters or loosen them so they don’t touch we call it what?

KERNING

The apple is an example of what?

GRAPHIC

The un cola is called what?

SLOGAN

What do we call the “little songs” that begin in your head as you hear these

commercials?

Campbells “M’mm M’mm Good”

U.S Army “Be All That You Can Be”

Coca-Cola “It’s The Real Thing”

JINGLES

When I point to the parts of RealSimple magazine identify what

they are referred to.