IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

Magazine Report

Stefano Stramigioli, Incoming EiC RAM

Rosalyn Snyder, Editorial Assistant

OUTLINE Status Plans Multimedia IEEE Media Program (Thanks Roz!) Conclusions

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

Status

Transition of EiC completed WWW fully operational: guidelines, special issues…

IEEE Media research carried out by Roz

Preparation of the 5 year review will start soon with Kimon

Statistics for paper submissions will be adjusted in the coming time.

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

Editorial Board

NameStarting Years Ending

Carlos Balaguer1-9-2000 3 1-9-2003

Howie Choset1-1-2002 3 1-1-2005

Alex Zelinsky1-1-2003 3 1-1-2006

Lydia Kavraki1-1-2003 3 1-1-2006

Kathryn W. Jablokow

1-1-2005 3 1-1-2008

Herbert Tanner1-1-2005 3 1-1-2008

The AEs are:

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

Editorial Board

LiasonsFrank Park (RAM / T-RO Liaison)Michael Yu Wang (RAM/ T-ASE Liason)Kostas Kyriakopoulos (EURON Representative)

Management AssistanceRosalyne Snyder (Advertisements,…..)

Extension AEsI intend to extend the board with 2 AEs. A call for nomination will appear and screening of the board will than take place.

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

Coming up Special Issues

Month Year   Title Special issue Guest Editor

Mar 2006   Climbing Robots Balaguer

Jun 2006   UAV Kimon

Sept 2006   MARS rovers Ashley

Dec 2006   Automation Issue Mike Zhang

Mar 2007   Field and Service robotics Alex Zelinsky

June 2007   Walking Machines Eric Westerveld

Sept 2007  Conscious and Self-aware Robots ??

Ricardo Sanz ??

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

Future Plans from 2006

New Structure Magazine Current Editorial Page budget is 360 p/y Pages for features 72 p/issue (288 p/y)

Invitation to Vote in June 2006 issue! Multimedia inclusion especially for educational duties.

Number of pages per article is an issue: we want to enforce page charges

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

Features Plans from 2006

Special Issues Features: 5 art x 8 pages

2 Extra Non Topical: 2 art x 8 pages 1 Tutorial Paper: 8 pages + extra media (possibly in parts)

Practitioner corner: 3 pages (Students)

Educational Department: 1 page Guest article of general interest, possibly not technical: 4 pages (Industry)

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

IEEE Multimedia

1. How do we deal with print subscribers? They would not have access to multimedia attachments. If they want access, they can buy a particular paper online. So, this means online purchases will include multimedia attachments.

2. How do we promote multimedia to get more attachment/interest/usage?

IEEE wide. Take several good examples of papers that make good use of multimedia. Examples which have the links within the PDF. The selected papers will be made publicly available The goal is to have them by the end of October.

3. Any updates on projected implementation date for the PDF link approach?

Late May is projected, but really the end of the second quarter.

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

IEEE Media Select (Thanks Roz!)

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

Advantages of Media Select

• 16 sales offices worldwide w/ 19 sales reps • Reps attend conferences and trade shows at their expense

• Represent 9 of the 13 magazines published by IEEE Magazines Department • (Computer and Communications Societies have their own publishing houses.)

• Prominent exposure on IEEE webpage • One click from main IEEE pages takes you to Media Select. “Others” are buried on IEEE site

• Strong ID w/ IEEE Brand

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

IEEE Media

• Spectrum• Communications Society Magazines• IEEE Select Market Media• Recruitment Services (job ads)• Apparently includes all but 5 pubs that carry ads:• Industry Applications• Robotics and Automation• Electrical Insulation• Power Electronics Newsletter• Antennas & Propagation (EIC sells ads)

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

IEEE Select Market Media Pubs

Computer Society Magazines• Computer• Security & Privacy• IT Professional• Internet Computing• Pervasive Computing• Computing in Sci. &

Eng.• IEEE Software• Design & Test

IEEE Magazines• IEEE Microwave• Signal Processing• Control Systems• Medicine & Biology• Technology & Society• Circuits & Systems• EMC• Instru. & Measurement• Power & Energy• VTS• LEOS

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

What they do

• Prepare and distribute media kits• Research society demographics• Compare w/ other mags so there is consistent pricing by circulation

• Utilize joint database, frequent mass mailings and “email blasts” to potential advertisers

• Offer package ad deals w/ complementary pubs, e.g. Control Systems and R&A

• Attend trade shows and big conferences w/ many exhibitors -Sales reps are on commission only.

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

Comparison w/ Other Mags

Magazine Circulation

Net Rev,Bef. Fees

True Net

EMCnews 4155 $64,677 $33,062

I&M 4654 $59,298 $30,788

RAS 5554 $33,652 $29,613

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

What they cost

• Percentage of net revenue• Sales rep commissions 20%• Sales and marketing management 16%

• Ad production and billing fee 12% • We already pay that• We also pay to produce and distribute media kits.

• Contract on annual basis, must give them 6 months notice to cancel.

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

The Gamble

• IEEE Magazine Sales Dept. believes (but will not guarantee) that they can double or more our ad revenues. They see robotics as hot!

• Ad reps at trade shows will raise our profile in industrial community.

• The risk--that the market is not there, that we are already reaching our potential advertisers.

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

Comparative Ad Rates

PUBLICATION CirculationPage 2/3 1/2 1/3 1/4 1/6

Pervasive Comput. 3342 $1,110 $920 $770 $630 $490 $370EMC 4155 $1,180 $930 $660 $470 $350 $300Vehicular Tech. 4366 $1,200 $950 $670 $480 $360 $300Comput. in Sci & Eng 4587 $1,110 $920 $770 $630 $490 $370Instru. & Meas. 4654 $1,250 $990 $700 $500 $380 $310RAM 5554 $1,110 $890 $750 $600 $525 $405IT Professional 6359 $1,350 $1,110 $940 $770 $900 $450Eng. Med. & Bio. 7983 $2,180 $1,720 $1,220 $870 $650 $550Control Systems Mag 8869 $2,495 $1,970 $1,400 $1,000 $750 $620Industry Applications 9363 $1,900 $1,600 $1,400 $1,000 $800 noneRecommended 2006 rates 1280 1110 780 650 570 425

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

Comparative Ad Rates

Pub Circ Page 2/3 1/2

CoS&E 4587 $1110 $920 $770

I&M 4654 $1250 $990 700

RAM 5554 $1110 $890 750

IT Prof 6359 $1350 1110 940

EMB 7983 $2180 $1720 1220

06RAM (rec.) $1280 $1110 780

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

Conclusions

Runs mainly on special issues Schedule planned until september 2007 New Plan and structure from 2006 IEEE Media Program Could generate extra revenue

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

Motion 1

“Beginning with articles submitted after November 1, 2005, RAM articles will be subject to page charges. Voluntary page charges of $110 per page for the first 8 pages of all articles. Authors who honor the voluntary page will receive free reprints.

Mandatory page charges of $250 per excess page for articles which exceed 8 pages. Authors will be informed of these charges when they submit their papers, and will be given the option of shortening their papers, agreeing to honor the page charges, or withdrawing the paper. “

IEEE Robotics and Automation Society AdComm Meeting San Francisco, USA • October 2005

Motion 2

“We move that starting from 2006 the IEEE Robotics and Automation magazine will join the IEEE Media program for the management of its advertisments”