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Magazine Profile Hamburg, July 2020
AWA 2020 AW Architektur & Wohnen
wins again significantly:
+ 70.000 readers in comparison
to the previous year
Update - AWA 2020
15.07.2020 2
Even more brand power, popularity and desirability!
380,000 enthusiastic AW readers in 2020
+ 70,000 new readers compared to last year
4th place among the top 10 AWA winners 2020
0,24
0,22
0,24
15.07.2020 3
Reach in mil.
0,38
AWA 2020 – Once again: AW is the leading magazine in Germany with highest reach
Source: Basisreichweiten AWA 2019/2020
15.07.2020 4
AWA 2020 - AW is strongest magazine in Germany – once again achieving high increase in reach
Change reach in mil. AWA 2020 vs. AWA 2019
- 0,02
+ 0,07
- 0,03
HÄUSER
AD
Atrium + 0,01
AW Architektur & Wohnen
Source: Basisreichweiten AWA 2019/2020
15.07.2020 5 Source: Basisreichweiten AWA 2019/2020
Reach
AWA 2019
310.000
380.000
AWA 2020
AWA 2020 – another high increase in reach AW Architektur & Wohnen is highly popular and desired for even more readers within the designoriented target gruop
6
35.468
37.093
43.506
75.057
78.729
80.578
Elle Deco
HÄUSER
AD
Atrium
H.O.M.E Deutschland
7/15/2020
Newsstand sales & subscription Q 1/2020
AW is once again underlining its TOP position
in the segment of premium magazines
Source: IVW Q I/2020
7/15/2020 7
AD
100
258
AW Architektur & Wohnen
Index
Newsstand sales & subscription
Q 4/2019
Source: IVW Q I/2020
AW – the leading magazine outperformed AD in sales – meaning higher relevance and desire within target group
New editor-in-chief Dr. Thomas Garms, Head of Editorial and Editor-in-Chief
AW Architektur & Wohnen, together with Karen Hartwig,
heads the editorial board of Germany's leading interior
design magazine.
Dr. Thomas Garms wants to significantly strengthen the voice of
the creative: "Our lead magazine sees itself as a young, always
innovative classic. Supported by the Frankfurt design pope,
typographer and concept artist Peter Zizka (H/L/Z), we will
highlight the outstanding visual strengths of
AW Architektur & Wohnen."
Karen Hartwig adds, "AW Architecture and Residential
innovative and style-forming impulse generator for all those who
deal with building, living and furnishing in the public and private
sectors space and combines aesthetics and emotions intelligently
and creatively.
24.06.2020
The subject of home living is extremely emotional and
personal. The scope of topics is huge, ranging from the basic
human need for comfort and security, to the culture of living
together, to deep into the discussion today on changes taking
place in society.
Home living today is far more than a question of style. It is a
question of how life feels.
AW Architektur & Wohnen is the only multi-thematic and
internationally recognised lead magazine on architecture, design,
home living and garden planning that takes an emotional
approach rather than one of cold distance.
That's why AW Architektur & Wohnen is appreciated equally by
both its readers and industry professionals – and for premium
and luxury brands is excellently suited to develop the
German market.
AW Architektur & Wohnen More than 63 years' inspirational space
7/15/2020 9
The Award “AW-Designer of the Year” has been presented for 24 years and has
developed to become the most important and coveted design prize in the entire European
magazine scene.
AW-Signature ARTPIECE: The special will be designed and presented by the
AW-Designer of the Year. The distribution of the printed exhibition takes place in
the overall circulation of AW.
AW Awards - the most popular jury prizes in the magazine scene
Excellent, established, top-class.
In May 2012 AW nominated the “AW-Architect of the Year” for the first time.
Since then a prominent, international architect, (or architect’s office), who
attracts attention with outstanding buildings, is presented with the award.
Since 2019 the “AW-Architect of the year” is presented at the AEDES
Architecture Forum Berlin.
AW regularly portrays in great detail personalities who set styles in the architecture and design industry. It also discovers
young, up and coming artists. The editorial team awards the AW-Award each year to honour high-calibre achievements and
individuals. In this field AW enjoys an international reputation as an authority in the German-speaking world.
7/15/2020 10
Maximum utility and inspiration for a spezial low price!
.
AW Spezial - now as magazine insert in the new format 191 x 280 mm!
7/15/2020
AW Spezial – price € 8.200,-
01/2020 02.01.2020 ArtPiece - AW Designer of the year 1 29.10.2019 20.11.2019 15.10.2019
02/2020 04.03.2020 New Working Space* 10 07.01.2020 29.01.2020 20.12.2019
03/2020 06.05.2020 Bathroom & Wellness* 19 06.03.2020 30.03.2020 21.02.2020
04/2020 01.07.2020 27 08.05.2020 02.06.2020 24.04.2020
05/2020 02.09.2020 Kitchens novelties and trends 2020* 36 07.07.2020 29.07.2020 23.06.2020
06/2020 04.11.2020 Home fabric trends 45 08.09.2020 30.09.2020 25.08.2020
01/2021 04.01.2021 ArtPiece - AW Designer of the year 1 30.10.2020 24.11.2020 16.10.2020
Booking and
AW Publication AW Week Booking and Advertisments cancellation date
date Spezial Topic cancellation date Copy deadline AdSpecials
11 *) AW Special with the best dealer addresses
AW Architektur & Wohnen is the only multi-thematic and internationally recognised
lead magazine on architecture, design, home living and garden planning that takes
an emotional approach rather than one of cold distance. The magazine stands for an
exquisite selection of topics in top journalistic quality, for international trends and
qualified analysis. That's why AW Architektur & Wohnen is appreciated equally by
both its readers and industry professionals. AW is the premium title for design, home
living, architecture and garden in Germany.
AW Architektur & Wohnen presents its own editorial awards and has itself been
commended several times in recent years. The AW-Designer of the Year is the most
sought after and prestigious design award in the entire European home interior
scene. This acknowledgement confirms the status of AW as lead magazine.
Audience Educated, cultured and worldly people of taste. Quality-orientated,
affluent innovators and trendsetters aged 30 and above.
Frequency every two months
Ad rate 1/1 4c € 21,700.00
Reach 0.38 mil.
Paid circulation 80.578 copies
Website www.awmagazin.de
7/15/2020
AW – more than 63 years of inspiration!
Source: AWA 2020; IVW I/2020; 2020 rates
• Internationally acknowledged competence in design and architecture.
• High calibre target audience for premium and luxury brands.
• Successful brand world: Extras, website and own awards.
• AW Architektur & Wohnen opens up the German market.
12
AW Architektur & Wohnen Readers
7/15/2020 13
Experience AW Architektur & Wohnen digital in a completely new way
Relaunch awmagazin.de –
Relaunch awmagazin.de
Curated service orientation for users:
• Designer Dictionary
• Encyclopedia of architects
• Brand dictionary
7/15/2020 14
Native advertising possibilities only instead of
programmatic advertising
New high-quality design in line with the
demands of the style-forming magazine
What‘s new?
The package includes:
1. Premium Banner on home page (run on site – 300.000
AIs/year guaranteed)
2. 6 Social Posts
3. Advertorial page (text, visuals, video) with a link from a trusted
domain
to client homepage
to designer dictionary (if matching designers involved)
to list of showrooms/retail partners
Running time (1.–3.): 12 months with quarterly reporting
3.a. Brand Advertorial (text, visuals, video) with a link from a
trusted domain
to client homepage
to designer dictionary (if matching designers involved)
to list of showrooms/retail partners
Remains minimum 2 years online – a permanent Integration
on website as editorial content is possible
Booking Rate: 13.800 €
15
Premium Banner
Media package BANNER The „Place to be“ for digital campaigns
It is based on the price lists 2020 and the general terms and conditions. Online sales are not
subject to discounts and are eligible for discounts, but are eligible for AE (exception: design costs). 7/15/2020
The package includes:
1. Native teaser within the editorial content on home page
2. 3 Social Posts
3. Advertorial page (text, visuals, video) with a link from a trusted
domain
to client homepage
to designer dictionary (if matching designers involved)
to list of showrooms/retail partners
Running time (1.–3.): 6 months in total
3 x 2 weeks top teaser
3.a. Brand Advertorial (text, visuals, video) with a link from a
trusted domain
to client homepage
to designer dictionary (if matching designers involved)
to list of showrooms/retail partners
Remains minimum 2 years online – a permanent Integration
on website as editorial content is possible
Booking Rate: 10.235,- €
16
Editorial Package big Our offer for digital storytelling
It is based on the price lists 2020 and the general terms and conditions. Online sales are not
subject to discounts and are eligible for discounts, but are eligible for AE (exception: design costs). 7/15/2020
The package includes:
1. Native teaser within the editorial content on home page
2. 2 Social Posts
3. Advertorial page (text, visuals, video) with a link from a trusted
domain
to client homepage
to designer dictionary (if matching designers involved)
to list of showrooms/retail partners
Running time (1.–3.): 6 weeks in total (3 x 2 weeks)
3.a. Brand Advertorial (text, visuals, video) with a link from a
trusted domain
to client homepage
to designer dictionary (if matching designers involved)
to list of showrooms/retail partners
Remains minimum 2 years online – a permanent Integration
on website as editorial content is possible
Booking Rate: 6.900 €
17
Editorial Package small Our offer for your digital presence
It is based on the price lists 2020 and the general terms and conditions. Online sales are not
subject to discounts and are eligible for discounts, but are eligible for AE (exception: design costs). 7/15/2020
awmagazin.de Key Facts
7/15/2020 18
Reach (p. month)*
Digital Touchpoints in total 400.000
35 - 44 years:
48 %
53 % 47 % Visits: 28.240
AIs: 206.580
PIs: 165.000
*Google Analytics June 2019 **Google Analytics April 2020
1.932 Subscriber
5.434 Follower
62,2k Follower
Head Office Germany + Austria
Contact: Dagmar Hansen
Senior Brand Manager / International Publisher
AW Architektur & Wohnen / ROBB REPORT GERMANY
JAHRESZEITEN VERLAG GmbH
Harvestehuder Weg 42
20149 Hamburg
phone: +49/40/2717 2030
e-mail: [email protected]
Switzerland & Liechtenstein
Contact: Eva Favre
Affinity-PrimeMEDIA Ltd
Case postale 20
Route de Mollie-Margot 1
1073 Savigny
phone: +41/21/781 08 50
e-mail: [email protected]
Spain & Portugal
Contact: David Castelló
K.Media
Calle Santa Egracia, 18, Esc.4, 2 izq.
28010 Madrid
phone: +34/91/702 34 84
e-mail: [email protected]
Great Britain & Ireland
Contact: Stefanie Stroh-Begg
Mercury Publicity Ltd.
99 Grays Inn Rd.
London WC1X8TY
phone: +44/20/7611 1900
e-mail: stefanie@mercury-
publicity.com
Scandinavia
Contact: Finn Greve Isdahl
International Media Sales
P.O. Box 44 Fantoft
5899 Bergen
phone: +47/55/ 92 51 92
e-mail: [email protected]
Belgium, Netherlands & Luxembourg
Contact: Anita Rodwell
Mediawire International
Plein 1945 nr. 27
1251 MA, Laren
phone: +31/651/48 01 08
e-mail: [email protected]
France & Monaco
Contact: Laurent Briggs
Affinity Media
7 rue de Bucarest
75008 Paris
T +33 1 53 89 50 00
e-mail: [email protected]
Italy
Contact: Meike Belloni
Media & Service International Srl
Via Giotto, 32
20145 Milano
phone: +39/02/ 48 00 61 93
e-mail: [email protected]
7/15/2020 19
Your local contact persons We look forward to talking to you...
