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MEDIA INFORMATION 2017/2018 www.classicbikeguide.co.uk

 · magazine advert over the last 12 months • Over 62% of readers tour in the UK and 42% tour outside the UK • 94% of readers attend shows and events • 91% of readers travel

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Page 1:  · magazine advert over the last 12 months • Over 62% of readers tour in the UK and 42% tour outside the UK • 94% of readers attend shows and events • 91% of readers travel

MEDIA INFORMATION 2017/2018

www.classicbikeguide.co.uk

Page 2:  · magazine advert over the last 12 months • Over 62% of readers tour in the UK and 42% tour outside the UK • 94% of readers attend shows and events • 91% of readers travel

BUY – SELL – RIDE – RESTOREEvery month, in every issue of Classic Bike Guide magazine we feature;* Iconic motorcycles spanning more than a

century from all around the world* In-depth features, historical reviews, tech tips,

workshop wisdom, quick spins and riding lives; essential buying guides detailing hundreds of classics, road tests and model profiles

* The best new-wave customs: brats, bobbers, flat-trackers, street-sleds and ultimately cool café racers

* Comprehensive market overview with current prices.

• Club details• Product news• Competition prizes• Show and rally reports• Events diary• News and gossip

MEDIA PACK

Classic Bike Guide is the top after dinner glossy magazine for motorcyclists who don’t mind getting their hands dirty.

Advertising bookings...

Leon Currie [email protected] 529413

Mortons Media Group, Media Centre, Morton Way, Horncastle, Lincolnshire LN9 6JR

Page 3:  · magazine advert over the last 12 months • Over 62% of readers tour in the UK and 42% tour outside the UK • 94% of readers attend shows and events • 91% of readers travel

Statistics:• Over 78% of readers have responded to one or more

magazine advert over the last 12 months

• Over 62% of readers tour in the UK and 42% tour outside the UK

• 94% of readers attend shows and events

• 91% of readers travel 100 miles to purchase a machine or spares.

• 93% own at least 1 Classic Motorcycle (Pre 1990)

• 61% Own a Modern Motorcycle (Post 1990)

• Average age of Reader is 57

• Average Household income of £35,950

• A single issue of Classic Bike Guide reaches over 91,000 bikes

• 42% of our readers want to buy a Completed Motorcycle

• 58% of our readers want to buy a project

• 64% have 35 years+ Riding Experience

• Over 71% of our Readers have been reading the magazine more than 3 years

Advertising deadlines...

2017DECEMBER Fri, Nov 3 Wed, Nov 22

2018JANUARY Thu, Nov 30 Wed, Dec 20FEBRUARY Thu, Jan 4 Wed, Jan 24MARCH Thu, Feb 8 Wed, Feb 28APRIL Thu, Mar 8 Wed, Mar 28MAY Thu, Apr 5 Wed, Apr 25JUNE Thu, May 10 Wed, May 30JULY Thu, Jun 7 Wed, Jun 27AUGUST Thu, Jul 5 Wed, Jul 25SEPTEMBER Thu, Aug 9 Wed, Aug 29OCTOBER Thu, Sep 6 Wed, Sep 26NOVEMBER Thu, Oct 11 Wed, Oct 31DECEMBER Thu, Nov 8 Wed, Nov 28

Magazine format

• Magazine – glossy A4 full colour

• Average pages – 132

• Frequency – last Wednesday of each month

• Cover price – £4.20

• Magazine website – www.classicbikeguide.co.uk

ISSUE BOOKING DEADLINE ON SALE

MEDIA PACK

Page 4:  · magazine advert over the last 12 months • Over 62% of readers tour in the UK and 42% tour outside the UK • 94% of readers attend shows and events • 91% of readers travel

Advertising rates... 1 mth 3 mths 6 mths 12 mths

SIZE

3cm x 1col £63 £57 £53 £50

6cm x 1col £114 £103 £97 £92

Eighth page £208 £187 £177 £166

Quarter page £378 £340 £321 £303

Half page £688 £619 £584 £550

Full page £1250 £1125 £1063 £1000

VAT at the current rate should be added to all above prices. Please note that all prices quoted include full colour.

Advertisement sizes...

Specifications...

FOR TECHNICAL INFORMATION CONTACT:Darren HendleyTel: 01507 [email protected]

Mortons Media Group, Media Centre, Morton Way, Horncastle, Lincolnshire LN9 6JR

DOUBLE PAGE FULL PAGE

HALFHORIZONTAL

QUARTERHORIZONTAL

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Terms of Acceptance and Cancellation termsThe publisher reserves the right to refuse, amend, withdraw, or otherwise deal with an advertisement at their absolute discretion and without explanation. All advertisements are accepted on the condition that the advertiser warrants that the advertisements do not in any way contravene any Act of Parliament, statutory instrument or EU Regulation and are not in any other way illegal or tortuous. Although every care is taken to avoid mistakes, the publisher will not be responsible for any loss occasioned by the failure of an advertisement to appear for any cause whatever, nor do they accept liability for Printer’s errors. No responsibility will be accepted for loss of, or damage to artwork. Special positions will be met subject to space availability but cannot be guaranteed; where special position charges have been contracted but the position not available, the special charge will not be levied. Payment is due within 30 days of invoice date; any amount outstanding thereafter is subject to interest equating to a monthly rate of 3%. Any cancellations must be submitted in writing to the publisher six weeks prior to publication date; any cancellations after the booking deadline will be charged for in full.

Bleed - 307 x 430Trim - 297 x 420Type - 270 x 398

Bleed - 307 x 220Trim - 297 x 210Type - 270 x 188

130 x 188

60 x 188

270 x 92 130 x 92

60 x 92

MEDIA PACK

3 OCTOBER 2017 SMS

Files can be sent by EMAIL, FTP, CD or DVD.

• All files should be prepared in QuarkXpress or Adobe Photoshop, Illustrator or InDesign.

• Please avoid TrueType fonts.• All files should be saved in a font-included PDF/EPS

format.• Spot colour files should be saved in CMYK format.

Advertising bookings...

Leon Currie [email protected] 529413

Mortons Media Group, Media Centre, Morton Way, Horncastle, Lincolnshire LN9 6JR