Magazine 1 eng low

MAGAZIN

Chef coat anatomy

BLACKWHITEfavouritesClassic chef jackets, unchanged since 1963 on page 4.

SEGERS IN

AND SHINErainLearn how to take care of your garments on page 9.

BASICSBack toThis year's most priceworthy garment on page 10.

LENA RESLOW DESCRIBES THE FEATURES THAT MAKE ALL THE DIFFERENCE

NO 1•2015

M A G A Z I N E

p 08

p 04

p 10

p 12

p 13

CLASSIC CHEF JACKETS

PRICEWORTHY CHEF JACKETS

THINGS YOU DIDN'T KNOW ABOUT SEGERS

COLOURFUL CHEF JACKETS

NEWS STORY - SEGERS FOCUS ON RAW MATERIALS

Chef jackets men/women p.05 Apronsp.06 Chef hats p.06 Trousersp.07

Black and white chef jacketsp.11

Coloured chef jackets, men p.13 Coloured chef jackets, women p.14-15 Coloured hats p.15

How to take care of your Segers garmentp.09 Towelsp.09

This catalogue is printed on chlorine-free paper and complies with the SIS requirements for Swan Eco-labelled paper.

New year, same chef jackets2015 sees the 72nd anniversary of Segers' business. Ever since 1943, we have been

supplying Sweden's elite chefs with garments that are both practical and smart. Over the

years, we have introduced more choice and improved the quality of our materials and other

features. However, we have not changed the look of our chef jackets in any way. The last

time we altered our chef coat was in 1963. You could say it's a modern classic. Maybe

that's the reason why Sweden's most eminent chefs choose to cook classic gourmet dishes

dressed in Segers' garments.

In this first copy of Magasin Segers, we have mixed our classic models with our selection

of colourful jackets and shirts and our extra price-worthy range. In other words, here there's

something for everyone, for a long time to come. No matter what garment you choose,

the quality is the best possible. You can read more on page 8 about how we ensure your

garments live on year after year despite an endless number of washes.

Enjoy your read!

MIA KINNMARKETING MANAGER AT SEGERS

Black and White, Coq Au Vin, Moules Mariniere… Classic recipes remain

unchanged year after year. The same goes for our chef coat which has

looked the same since 1963. If you prefer a classic kitchen and traditional

techniques, we have a matching wardrobe up our sleeve. Work with

stylish combinations of black and white for that balanced look that allows

the chef to focus on what really matters - creating a memorable meal.

News of the year: unchanged since

1963

Good taste is an art, both when it comes to

clothes and food.

SEE SEGERS' ENTIRE RANGE AT SEGERS.SE

Chef coat with short sleeves2327 253 Short-sleeved chef coat in soft, comfortable satin.

Straight model with back seams and removable stud buttons.

You can easily hang up the shirt after a long working day thanks

to the practical loop at the neck.

5 2 % P O LY E S T E R / 4 8 % C O T T O N

Q U A L I T Y : 2 5 3

C O L O U R : 0 0 0 W H I T E

S I Z E : C 4 4 – C 6 0

W A S H : 8 5 ° C

PRICE: CA 37,38 EX VAT

Chef coat with long sleeves1335 253 Classic double-breasted chef coat in satin-

weave which gives a lustre effect. The model is waisted with

bust darts and removable stud buttons. A loop at the neck

makes it easy to hang the shirt up on a hook.


Q U A L I T Y : 2 5 3

C O L O U R : 0 0 0 W H I T E

S I Z E : C 3 6 – C 5 0

W A S H : 8 5 ° C


Chef coat with long sleevesA satin-weave chef coat is perfect when you want to add a feeling of

exclusiveness to your cooking. Satin has a slightly glossy finish that gives

the garment lustre at the same time as it is soft and comfortable.

1330 651 100% cotton, PRICE: CA 43,57 EX VAT

2330 253 52% polyester/48% cotton, PRICE: CA 37,38 EX VAT

Q U A L I T Y : 6 5 1

C O L O U R : 0 0 0 W H I T E

S I Z E : C 4 4 - C 6 0 , C 6 2 / 6 4 , C 6 6 / 6 8

W A S H : 8 5 ° C

Chef coat with long sleeves1335 651 Classic double-breasted chef coat in high-quality

satin-weave cotton. This model also has removable stud buttons.

A loop at the neck makes it easy to hang the shirt up on a hook.

1 0 0 % C O T T O N

Q U A L I T Y : 6 5 1

C O L O U R : 0 0 0 W H I T E

S I Z E : C 3 6 – C 5 0

W A S H : 8 5 ° C


women women

men men

PAGE 5

Classic waist apron5987 280 Practical waist apron for the experienced chef.

On the right-hand side, there is a handy pocket with both

a pleat and a key strap. There is a loop so you can easily

hang up the apron when you finish for the day.


Q U A L I T Y : 2 8 0

C O L O U R S : 0 0 0 W H I T E , 0 0 2 N A V Y &

0 1 5 B L A C K

S I Z E : C A 7 5 X 8 5 C M

W A S H : 8 5 ° C


Classic bib apron5986 280 A easy-to-use bib apron with an adjustable

neck strap. On the right-hand side, there is a handy pocket

with both a pleat and a key strap. After a long day, you can

easily hang up the apron using the handy loop.


Q U A L I T Y : 2 8 0

C O L O U R S : 0 0 0 W H I T E , 0 0 2 N A V Y &

0 1 5 B L A C K

S I Z E : C A 7 5 X 9 5 C M

W A S H : 8 5 ° C


Chef's hat with elasticated back1706 201/203/622 Chef's hat with elasticated back. A classic chef's

hat combined with comfort and good fit. Perfect for the innovative chef.


Q U A L I T Y : 2 0 1 / 2 0 3 / 6 2 2

C O L O U R S : 0 1 9 P E P I T A , 0 1 5 B L A C K


0 0 0 W H I T E


S I Z E : S / M , L / X L

W A S H : 8 5 ° C


A stylish look is a recipe for success.

Women's trousers8618 201 Stylish trousers with a somewhat narrower fit and

leg for a smart and comfortable look. The trousers have a full

waistband with belt loops and practical side pockets. There is

a decorative jetted back pocket. [passpoalerad är felstavat på

svenska]


Q U A L I T Y : 2 0 1

C O L O U R : 0 1 5 B L A C K

S I Z E : C 3 4 - 4 8

W A S H : 8 5 ° C


Men's trousers8619 201 Chef trousers for men with a somewhat narrower fit

and leg for easy mobility in the kitchen. The trousers have a full

waistband with belt loops and a jetted back pocket. [passpoalera

felstavat på svenska] The side pockets enable you to have

essential items close at hand.


Q U A L I T Y : 2 0 1

C O L O U R : 0 1 5 B L A C K

S I Z E : C 4 4 – C 6 0 , 1 4 6 - 1 5 4

W A S H : 8 5 ° C


PAGE 7

women men

A chef coat's life is long and eventful. You will seldom find out what secrets it holds since it is designed not to reveal anything! All the "ingredients", from cloth to buttons, have been carefully chosen so your garment will last for a long time, unaffected by its many trips between kitchen and washing machine.

A restaurant kitchen is stressful and hot. The

high tempo is perhaps not noticeable in the din-

ing room but behind the scenes it's full speed

ahead, from early morning to late evening. Gra-

vy stains, cooking fumes and sweat are liter-

ally everyday food for the clothing. No matter

whether the restaurant washes the clothes

itself, sends them away for cleaning or rents

clothes straight from a laundry, the process

means wear and tear for the clothing. The key

to a successful restaurant kitchen is to treat the

chefs' clothing like any other basic commodity;

having several sets and using high-quality ma-

terial will pay off in the long run.

This last topic is something that Lena Reslow

is an expert on. For almost 10 years, she has

been Segers' product manager and has en-

sured that their range of clothing has been con-

tinually developed. Product development is a

key issue for Segers and, just as with cooking,

the quality of the raw materials is crucial for the

end result. That is why the "ingredients" of the

garments are chosen with the greatest care.

The cloth material is the most important factor.

"In our basic range, we often use satin-weave

or twill-weave cloth which has a mix of 65 %

polyester and 35 % cotton. This is an estab-

lished mix in the trade and it makes the clothing

durable. The more polyester, the better the gar-

ment can withstand wear and tear," says Lena.

The high polyester content enables the basic

range to tolerate wash temperatures

of up to 85°C or the equivalent in-

dustrial wash. But it's not just the

cloth that has to be durable. The

different features of the garment,

like the seams, are at least as im-

portant. Here, Segers use thread

that is 100% polyester. The buttons

are also important. The classic chef

jackets have stud buttons that are

removed before washing. Our range

also has single-breasted shirts with

concealed press stud buttons. Plas-

tic buttons are also used sometimes

and here too, Lena and her col-

leagues have done a lot of thinking.

Segers focus on raw materials

All the parts of a chef coat before they are sewn together. Photo: Grafia

PAGE 8

"We use nylon buttons for garments that must

be able to withstand industrial washing. To pre-

vent colour loss, we use plastic buttons that

have been coloured all the way through. In that

way, the colour cannot wear off, no matter how

many times the item is washed," says Lena.

Segers' production started in Borås in 1943.

The main office is still located here. Production,

however ,has been moved abroad: in 1995, a

factory was opened in Estonia, in 2005 in the

Ukraine and this year, 2015, we are going to

inaugurate a new production plant in Pakistan.

Sustainable production is important for Segers.

That means, for example, that the basic collec-

tion is OEKO-TEX® certified which means that

the materials and accessories have very little or

no remains of toxins or chemicals. The certifica-

tion is renewed every year.

It is difficult to forecast the future of chef's cloth-

ing. Cooking is a traditional profession and is

still dominated by double-breasted jackets with

stud buttons. However, Lena has noticed one

change: sleeve length is gradually getting short-

er and short-sleeved shirts are becoming more

and more popular. Lena says that different cloth

materials may also be on the way in.

"Producing cotton is a energy-consuming pro-

cess in many ways. Certain findings indicate

that cotton production is going to peak as ear-

ly as in 2025. A future challenge will be to find

cost-efficient alternatives."

Towel with a blue stripe1800 699 Suitable as a chef's towel. 6 pack.

100% COTTON

Q U A L I T Y : 6 9 9

C O L O U R : 0 6 8 W H I T E / B L U E S T R I P E

S I Z E : 5 0 X 7 0

W A S H : 8 5 ° C


Blue towel1807 699 Suitable as a chef's towel. 6 pack.

100% COTTON

Q U A L I T Y : 6 9 9

C O L O U R : 0 0 5 B L U E

S I Z E : 5 0 X 8 0

W A S H : 8 5 ° C


Black and white towel1810 699 Suitable as a chef's towel. 6 pack.

100% COTTON

Q U A L I T Y : 6 9 9

C O L O U R : 0 1 5 B L A C K / W H I T E S T R I P E

S I Z E : 5 0 X 7 0

W A S H : 6 0 ° C


• Blood - Remove the stain immediately with cold water. Then wash with hot water and enzyme detergent containing perborate.

• Dark garments may contain excess dye. Wash before use.

• Follow the washing instructions on the garment label.

• Hand-washing is not more gentle on the garment than machine

washing.

• Temperatures lower than those recommended can cause colour loss.

• Do not use too much fabric softener. It causes pilling.

Do not mix white and colour wash.

• Heavily soiled wash must not be washed with light fabrics.

• Never wash socks and wool with woven materials.

• Special stain removal is done before washing.

• Always try to remove stains while they are "fresh".

• Do not pack the machine too full. This may cause permanent creasing.

• Never soak overnight. Run a soaking programme instead.

• Fat - Remove immediately using acetone, petrol or methylated spirit, with a minimum of liquid.

• Hand disinfectant – You can remove stains by pouring a teaspoon of citric acid in the washing machine.

• Coffee - Remove with hot water and enzyme detergent containing perborate.

• Ballpoint pen - Remove with methanol or methylated spirit. Rinse with water.

How to take care of your Segers garment

PAGE 9

Making "stone soup" can be better than it sounds! Sometimes good

taste is found in simple things. Here, we have brought together the most

priceworthy garments in our basic range. They are of equally good quality

but exclusive features have been replaced with simpler alternatives. In that

way, you get a garment that is of good quality but it doesn't cost the earth.

Good taste doesn't have to cost


PAGE 11

Double-breasted chef coatDouble-breasted chef coat with back seams. This coat is a straighter

model with a loop at the neck for easy hanging.

1603 201 The model is also available with removable stud buttons.

1607 201 The model is also available with concealed press stud buttons.


Q U A L I T Y : 2 0 1

C O L O U R : 0 0 0 W H I T E & 0 1 5 B L A C K

S I Z E : C 4 4 – C 6 4

W A S H : 8 5 ° C


Single-breasted chef coat1057 201 The chef shirt with long sleeves has a narrower fit

than our chef jackets. You button it using the concealed press

stud buttons that are sewn onto the inside of the shirt.

The shirt has vertical seams both front and back to give a

tapering effect.


Q U A L I T Y : 2 0 1


S I Z E : C 4 4 – C 6 0

W A S H : 8 5 ° C


Single-breasted chef coat1053 201 A short-sleeved shirt with a somewhat narrower

fit so you can cook with easy mobility. The concealed buttons

give a stylish look and the hard-wearing press stud buttons

withstand high-temperature washing.


Q U A L I T Y : 2 0 1


S I Z E : C 4 4 – C 6 0

W A S H : 8 5 ° C


Double-breasted chef coatThis is a classic straight chef coat with short sleeves and back seams.

The practical loop at the neck makes it easy to hang up.

1601 201 The model is also available with removable stud buttons.

1605 201 The model is also available with concealed press stud

buttons.


Q U A L I T Y : 2 0 1


S I Z E : C 4 4 – C 6 4

W A S H : 8 5 ° C


1963

2015

Segers care about the environment

In 1963, a chef coat cost SEK 22. With today's monetary value, that's the equivalent of SEK 224 which is almost exactly what

our jackets cost today.

1.61 metres of cloth are needed to make a chef coat...

... and 175 metres of thread are needed to sew it together.

PAGE 12

We are ISO 14001 certified. That means we consider the environment when we choose our materials, means of

transport and methods of work. Our clothes are certified in accordance with OEKO-TEX® Standard 100 which means

they contain no substances that are injurious to health.

We have drawn up a Code of Conduct and follow the recommendations in ISO 62000. These two instruments ensure that we, our production units and our suppliers

work in a socially, ethically and environmentally responsible way and that we respect human rights.

Segers care about people

YES TO SOCIAL

RESPONSIBILITYgood

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environment

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skin

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financial

workwear

SEGERS

suppliercode of conduct

rightstime

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Satisfy all your senses by adding a generous splash of colour to your cooking. Mix

and match the nine different shades to suit your liking and get a palette of taste

and colour that is something really special. Because our materials and dyes are of

a high quality, we ensure your clothing will not fade, even after numerous washes.

Clothes for people who eat with their eyes

Coloured chef coat5330 201 Coloured chef coat with shorter sleeves in a classic straight model. This is a garment for the chef who

likes versatility. This is achieved partly through practical features like the loop at the neck and a pen pocket on the

left sleeve and also through the many colours that you can alternate between.

5331 201 Classic straight chef coat with back seams. The rock has removable stud buttons and a practical

double pocket on the left sleeve which is handy for storing pens.

The wide choice of colours helps you to find the right coat that will go perfectly in your kitchen.


Q U A L I T Y : 2 0 1

C O L O U R S F R O M T H E L E F T : 0 2 4 S A N D , 0 3 2 O R A N G E , 0 4 1 R E D , 0 4 3

D A R K R E D , 0 2 8 B R O W N , 0 1 5 B L A C K , 0 0 2 N A V Y, 0 1 4 G R E Y & 0 0 5 B L U E

S I Z E : C 4 4 – C 6 0

W A S H : 8 5 ° C


PAGE 13

Chef coat with non-removable buttons

4530 252 Stylish chef coat with short sleeves. The coat has

non-removable buttons and a bust dart for the best possible fit. It

also has practical features like a double pocket for pens on the left

sleeve and a loop at the neck for easy hanging.


Q U A L I T Y : 2 5 2

C O L O U R : 0 0 0 W H I T E , 0 0 2 N A V Y, 0 1 5

B L A C K , 0 2 4 S A N D , 0 4 3 D A R K R E D & 0 5 3

C E R I S E

S I Z E : X S - X X L

W A S H : 8 5 ° C ( B L A C K 6 0 ° C )



women

Chef coat with short sleeves1332 201 Chef coat with short sleeves in a classic, slightly waisted

model with bust darts and back seams. The coat also has removable

stud buttons and a practical double pocket on the left sleeve which is

handy for storing pens.


Q U A L I T Y : 2 0 1

C O L O U R : 0 1 5 B L A C K

S I Z E : C 3 6 – C 5 0

W A S H : 8 5 ° C


Coloured hat1706 201 Classic chef hat with elasticated back for comfort and good fit. Alternate

between several different colours to suit your own good taste.


Q U A L I T Y : 2 0 1

C O L O U R S F R O M T H E L E F T : 0 1 5 B L A C K , 0 0 2 N A V Y,

0 0 5 B L U E , 0 2 8 B R O W N , 0 4 3 D A R K R E D , 0 4 1 R E D , 0 3 2

O R A N G E

S I Z E : S / M , L / X L

W A S H : 8 5 ° C


Chef coat with long sleeves1340 201 This chef coat has a smart double-breasted front with eight

removable stud buttons. This is a classic model, slightly waisted for a

more close-fitting look. On the left sleeve, there is a practical, double

pocket for storing pens.


Q U A L I T Y : 2 0 1

C O L O U R : 0 1 5 B L A C K

S I Z E : C 3 6 – C 5 0

W A S H : 8 5 ° C


Segers' clothes are made from a combination of polyester and cotton. The materials are dyed sepa-

rately which gives long-lasting colour that is retained despite frequent washing.

PAGE 15

women women

Segers Fabriker ABAddress, Företagsgatan 30, 504 64 Borås

Phone +46 33-23 10 00 • www.segers.se • [email protected]

Segers is the market-leading manufacturer of practical clothing for

human interaction. In addition to a wide range of basic garments,

Segers also does design collections and conceptual ideas. This ena-

bles you to integrate visual expression with the actual experience of

food, setting and people because we are convinced that your staff's

clothing is a vital part of the overall experience.

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Magazine 1 eng low