Mainstream magazine types

Free magazines Strengths: A large audience, lot’s of people will get it You don’t need to try as hard to keep people getting

them. At the moment, free magazines are doing a lot better

better than priced ones, for exaple ‘The Fly’ is doing better than NME and Q

Weaknesses You have to keep a big enough audience to keep

audiences Likely to be of a fairly low quality You could have to hand them out

Subscription only magazines Strengths: People will pay for multiple magzines at once You don’t need to supply them in shops. Weaknesses: People might not want to pay for multiple magazines at

once. The only way to get new audiences is to get them on your

site, less likely that they will ‘impulse buy’

Newspaper Magzines Strengths These are magazines sold with newspapers. They are generally for a specific thing i.e. food. They are advertised like they are ‘free’ with the

newspaper, and the contents of these magazines can persuade people to actually buy the newspaper

Weaknesses They are not a business on their own, so is hard to tell

how well they are actually doing They aren’t seen by many as a proper music magazine

as they are sold as a free thing.