MAEDA Lunchtime Roundtable Panel Discussion

Making the Most of the Internet: Examples and Lessons Learned

Facilitated by: NTech Collaborative

Roundtable Panel Participants: Member Agency xCatalyst Users.

Auditorium: Suggested for Agencies with 30 or more computers

Cafetorium:  Suggested for Agencies with less than 30 computers

           

Examples and Lessons Learned

The purpose of this roundtable discussion session is to share day-to-day, month-to-month experiences based on real-life examples of xCatalyst member agency Managers and Web Site Administrators. What value has utilizing the Internet provided to their agency? Has it increased the effectiveness and efficiency of their organization? What are these agencies doing differently today as compared to a year ago? Discussion topics will include: enhancing communication, building community, strengthening relationships, simplifying procedures,  increasing security and reducing operational costs.

           

Use of the Internet

Based on 2001 US Census and the Pew Internet and American Life Project* :

In 2003, 63% of all U.S. adults; 64% of whites, 62% of English speaking Hispanics, and 51% of African Americans used the Internet

Usage by age:

Over 65 – 22% 50 to 64 – 55% 30 to 49 – 73% 18 to 29 – 83%

           

Use of the Internet

80% of users expect to find reliable information online (news, health, e-commerce and government)

From 2000 to 2003, those seeking health information online grew 59%, those seeking religious information grew 94%, those using government sites grew 56%, those doing research or training grew 45%, and those purchasing online grew 63%.

A majority of users now go online first for government services or programs, twice the rate of those who use the telephone.

The greatest predictor of Internet use is income, then educational level.

* National eXtension Initiative http://intranet.extension.org/

           

The Internet as a Communications Tool

Ability to: Reach largest audience Faster More economical

Website Levels1. Electronic Brochure2. Communicate Information

newsletters notices

3. Interaction Online Action (registration, application, donation, etc.) Polls, Surveys Discussion Boards

           

Platform for development and administration of dynamic portal web sites.

Non-technical personnel can manage daily updates and content additions.

Advanced features for webmasters and administrators for site management.

Services that support, manage and customize the delivery mechanism.

xCatalyst– What is it ?

           

CommerceProduct

Catalog

A Variety of Functional Solutions

Intranet

Communication

Marketing

Community

Content

Management

Course Catalog

Online Registration

           

General Overview

Allows for website content updates and additions by staff with MS Word – level skills

Webmaster can pre-define content style and format

Assign admin access and privileges

Edit, approvals, and publishing workflows

Multi-lingual Content ready

Dynamic Navigation

Website template is independent of page content

Content Management

           

Content Management

Site AdministrationTemplate DesignStyle SheetGlobal content sharing User privilege management

Content Editor (staff)Non-HTML editing Image & file manager accessEditing in stage environmentPreview changes in stageSpecial functionality for

Newsletters Press releases Online calendars

           

Total Content Management

Workflow Management and creation / editing tools for: Text Multi-lingual content Forms

Registrations Information Requests Applications Surveys

Calendars Newsletters News Stories Polls Event Registration Course Catalog(s) Product Catalog(s) Profile System (for consultants)

           

Marketing & Communications

Newsletters

News & press release management

Email list management

Dynamic forms for creating:

Information requests

Event registrations

Surveys

Online applications

Online donations and payments

Interactive calendars and automated event notifications

Web polls

           

xCatalyst Communication Module

Newsletters

Event Notifications

E-mail Lists

Click in

From E-mail

Dynamic

FormSubmit Form

Query

Data

Database

Export

Custom Auto reply

To Submitter

Admin E-mail Notification

SendSelectCreate

Automated routing to

E-mail Lists

           

xCatalyst Community

Website

All Girl Scouts

Sub-communities- Board of Directors

- Technology Committee

- Studio 2B

- Volunteers

- Troop Leaders

- Staff

Website

Membership

Member-Only

Content

Online

Member Directory

Community Overview

Member

Administration

Interactive

Features

Join / Login

           

For Questions RegardingHow Your Agency Can

Make the Most of the Internet

Contact: John CoryManager

NTech Collaborativejcory@tauw.org918-295-6626