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Madrid Premium Fest Identity, Culture and Premium Branding
November 2012
Sommaire
• Monnaie de Paris
• Magnum
• Centre Culturel et Touristique du Vin, Bordeaux
• Poznan
3
Monnaie de Paris – Coining a new brand
4
Open-up a 18th c. palace
5
Contemporary intervention
6 © Agence AAPP
A 200-year tradition of savoir-faire for innovation
7
Open doors to creators – Christian Lacroix
8
© Christian Lacroix
New partnerships for unique luxurious creations
9
© Matérialiste.com Taj Mahal – in association with Cartier and Goyard
Major temporary exhibitions
10
© David Lachapelle
© Monnaie de Paris
Popular cultural events
11
© André Cotonnet Open night with projections
New museum experience
12
© Studio Roberto Ostinelli
French Art de vivre
13
Weekend Care à la Monnaie de Paris © Care
Guy Savoy © Terroirs de chefs.com
La Nuit des musées
Concept store Patrick Cox Tokyo © Wepulse.com
Monocle article, 2011 10
14
© Monocle
Magnum agency to Magnum foundation
15
© Philip Jones Griffiths
Magnum agency to Magnum foundation
16
© Marc Riboud
17
© Ferdinando Scianna
Magnum agency to Magnum foundation
Magnum agency to Magnum foundation
18
© Fondation Cartier-Bresson
© Elliott Erwitt/Magnum Photos
©Magnum Photos
©Peter Marlow/Magnum Photos
©Martin Parr © Carl de Keyzer
Robert Capa
Magnum agency to Magnum foundation
19
© Mairie de Paris
Bordeaux
20
© Fond-ecran-image.com
Bordeaux, new challenges
21
© Château Yquem © J.-C. Gutner
Bordeaux
22
© MBA Bordeaux /L. Gauthier
© afp.com/Derrick Ceyrac
Bordeaux
23
© Bordeaux-undiscovered
© Eternel Moment © Matt Wilson
Bordeaux
24
© Mairie de Bordeaux – Thomas Sanson
Centre Culturel et Touristique du Vin
26
© X-Tu
Poznan – City branding, through major environmental summit, sport
events and cultural leading activities and events
27
City branding through a major environmental summit
28
A middle size european city looking for cultural leadership
29
Social and urban challenges
30
City branding through sports
31
Poznan new stadium © Skyscraperscity.com
Poznan Euro 2012 logo © poland.worldcupblog.org
City branding through heritage revitalization
32
Old factory revitalization
© skyscraperscity.com New station project © Trigranit
Art nouveau restoration © Skyscraperscity.com
Investing in creative industries
33
Stara Drukarnia - Design
cluster exhibition space
Promoting young creators
34
Stara Rzeznia -
Concert
Cultural leading events
35
Stara Gazownia - Festival
Cultural leading events
36
Stara Gazownia –
Puccini – La
Bohême, 2010
Cultural leading activities
37
Nowa Gazownia – Contemporary art centre project © Agencja Gazeta
Poznan Cultural Storm
38
39
Contacts
Laure Confavreux Colliex, Executive Vice-President
64, rue Tiquetonne
75 002 Paris
Tel. : +33 (0)1 80 05 96 13
Port. : +33 (0)6 22 40 60 35
Fax : +33 (0)1 42 96 03 12
Email : [email protected]
Site internet: www.lordculture.com