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Madison [email protected]; (248) 770-3373
EducationMichigan State University: National Honor Society East Lansing, MIBachelor of Arts in Advertising – Management and Media Fall 2013- PresentOverall GPA: 3.56/4.0
Relevant Coursework: Marketing, Consumer Behavior, Writing for Public Relations, Creative Processes, Microeconomics, Industrial Organizational Psychology, Data Analytics Psychological Research, Principles of Advertising
Relevant Skills: Created SWOT Analysis on Harman Kardon, Created a news release letters & pitch letter, Conducted research on staffing, Conducted VALS segmentation
Work ExperienceStep Up Recruiting West Bloomfield, MIIntern May 2015- September 2015
Used creative methods to help improve LinkedIn search results through color psychology Recorded/ brainstormed questions for survey and blog Created surveys through Survey Monkey to assess students views on job outlooks
Victoria Secret Novi, MISales Associate Summer 2014
Leading Sales Associate among both part-time and fulltime employees Top customer service rep, increasing profit and happiness of customers Marketing/ Sales Promotion increasing customers for life
Dairy Queen Union Lake, MIEmployee August 2012- August 2013
Helped in training new employees Working as part of a team for each product
Additional ExperiencePhi Sigma Theta National Honors Society East Lansing, MI
February 2015- PresentHPR East Lansing, MIParticipant Spring 2014- Spring 2015
Experience with Hiring, Experience with Surveys, Team Work Skills, CommunicatingGreek Life: Sorority East Lansing, MIMember of Zeta Tau Alpha October 2013-Present
Recruitment Training, Communication Skills, Promoting Breast Cancer Awareness
PhilanthropyBreast Cancer Research Fall 2013- Present
Commit my time year round supporting and raising awareness at local and away events.Food Pantry (Forgotten Harvest) Fall 2014-Spring 2014
Preparing food for people in need, working in a group to prepare meals, dealing with different cultures and ethnicities.
Skills/ Knowledge
Advertising and Public Relations: Customer satisfaction/retention, promoted/advertised philanthropy, created pitch letters, created news release letters, and successful relationships between brand and customers
Marketing Skills: Segmentation and select target markets, positioning, and product innovation/ management Customer Service: Excel in people skills, keeping people calm and positive in stressful situations. Psychology: Communication skills, knowledge on people’s behaviors, subliminal messaging, work attitude
and emotions, industrial organization psychology Computer: MS Word, PowerPoint, Excel, and social media systems
