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8/10/2019 Madhura Garments
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MADHURA GARMENTS
Who we are
Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one
of Indias fastest growing branded apparel copanies and a preiu
lifestyle player in the retail sector! After consolidating its ar"etleadership with its own brands, it introduced preier international
labels, enabling Indian consuers to buy the ost prestigious global
fashionwear and accessories within the country!
#he copanys brand portfolio includes product lines that range fro
affordable and ass$ar"et to lu%urious, high$end style and cater to
every age group, fro children and youth to en and woen! Madura
Fashion & Lifestyle is defined by its brands Louis 'hilippe, (an
)eusen, Allen *olly, 'eter +ngland and 'eople that personify style,
attitude, lu%ury and cofort!
Madura Fashion & Lifestyle reaches its discerning custoers through
an e%clusive networ" coprising ,-.. stores, covering /!/ illion s0 ft
of retail space, and is present in ore than ,-11 preiu ulti$brand
stores and 2/13 departental stores!
#he copany4s lifestyle store, #he 5ollective, offers a uni0ue blend of
global fashions, international trends and innovative custoer services,
to custoers in Bangalore, Mubai, 6elhi, 6elhi N57, 5handigarh,
'une and 5hennai!
'lanet Fashion, the ulti$brand, apparel$retailing ar of Madura
Fashion & Lifestyle, housing the copany4s in$house and other brands,
is the largest chain of stores of its "ind in India!
Madura Fashion & Lifestyle ar"ed its foray into the lu%ury ono brand
business in India by launching the 0uintessential British en4s lu%ury
clothing and accessories brand )ac"ett London through a 8oint venture
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with the 9: fir!
7ecently, the copany launched #rendin!co, a one$stop shopping
destination for the style conscious! As the official online store
showcasing the widest range of erchandise fro Louis 'hilippe, (an)eusen, Allen *olly, 'eter +ngland and 'eople, #rendin!co caters to
both en and woen! ;ith the best talent in the fields of design,
anufacturing and product developent,#rendin!cobrings
conteporary, chic, fashion forward sensibility at price points that wor"
with every budget!
+ach of the copanys brands has an integrated 6esign 6epartent,
which is constantly at wor" on innovating designs, concepts and
products by incorporating the latest international trends in fashion and
clothing styles!
Madura Fashion & Lifestyle, an I# and web$enabled organisation, is the
first$ever apparel copany to have successfully ipleented the +7'
*A' syste! It is also the first copany globally to integrate 7ete" +7'
with *A' +7'!
Always at the cutting edge of fashion and innovation, Madura Fashion &
Lifestyle has for over a decade now sourced technology, fabrics and
garents globally! Madura Fashion & Lifestyle is a global supplier for
preiu international brands such as +sprit, *
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Mar"s & *pencer and (an )eusen!
Madura Fashion & Lifestyle is one of the fastest growing branded
apparel copanies, recording a blistering growth rate of over /- per
cent year$on$year!
Management team
'ranab Barua, Business 6irector Apparel & 7etail
Ashish 6i"shit, 5+< Madura F&L
* (isvanathan, 5hief Financial
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!
BRANDS OF MADHURA GARMENS
Louis 'hilippe
(an )eusen
Allen *olly
'eter +ngland
'eople
'lanet Fashion
#he 5ollective
ROLE AND RESPONSINILITIES OF VISUAL MERCHANDISER
IN MADHURA GARMENTS
!i"ua# merchan$i"ingis the activity and profession of developing the floor plans and three$
diensional displays in order to a%iise sales!
Both goods or services can be displayed to highlight their features and benefits! #he purpose of
such visual erchandising is to attract, engage, and otivate the custoer towards a"ing a
purchase!
(isual erchandising coonly occurs in retail spaces such as retail storesand trade shows!
%&ica# wor' activitie"
http://www.madurafnl.com/brands/louis_philippe.htmlhttp://www.madurafnl.com/brands/van_heusen.htmlhttp://www.madurafnl.com/brands/allen_solly.htmlhttp://www.madurafnl.com/brands/peter_england.htmlhttp://www.madurafnl.com/brands/people.htmlhttp://www.madurafnl.com/brands/planet_fashion.htmlhttp://www.madurafnl.com/brands/the_collective.htmlhttp://en.wikipedia.org/wiki/Retail_storehttp://en.wikipedia.org/wiki/Trade_showhttp://www.madurafnl.com/brands/louis_philippe.htmlhttp://www.madurafnl.com/brands/van_heusen.htmlhttp://www.madurafnl.com/brands/allen_solly.htmlhttp://www.madurafnl.com/brands/peter_england.htmlhttp://www.madurafnl.com/brands/people.htmlhttp://www.madurafnl.com/brands/planet_fashion.htmlhttp://www.madurafnl.com/brands/the_collective.htmlhttp://en.wikipedia.org/wiki/Retail_storehttp://en.wikipedia.org/wiki/Trade_show8/10/2019 Madhura Garments
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6ay to day activities will vary depending on the eployer and on the level of visual erchandising wor"
being underta"en! (isual erchandisers wor"ing at higher levels can be based within head office teas,
with regional teas, or at larger or flagship stores!
Activities typically include@
liaising with teas such as buying, design and ar"eting to create design thees and plans,
often onths in advance, including window and in$store displays, signage and pricing conceptsH
conducting research on current and future trends in design and lifestyle, and associated target
ar"et featuresH
eeting with business, sales anagers and retail anagers to discuss sales strategiesH
identifying and sourcing props, fabrics, hardware and lightingH
aintaining a budget and negotiating with suppliers of visual aterialsH
wor"ing with architectural features of stores to a%iise the available spaceH
using artistic s"ills or coputer$aided design 5A6C pac"ages, such as Auto5A6, Moc"shop or
Adobe 5reative *uite, to create visuals and plansH if head office based, creating visual erchandising pac"s to counicate visual guidelines
including layout principles, visual dressings and signageH
visiting braches to coach in$store visual erchandising or sales teas to interpret the guidelines
and training the in the e%ecution of the visual conceptH
assebling or disantling visual displays in windows or in$storeH
carrying out 4cop coparisonC shops4 to aintain awareness of other retailers4 visual
erchandising conceptsH
leading and otivating teas to coplete displays to tight deadlinesH
see"ing feedbac" fro colleagues and custoers on the visual ipact of displays and
ipleenting changes!'otential candidates should ensure they understand the difference between visual erchandising, retail
erchandising and shop$floor erchandising! #he latter two are concerned with volues and allocation
of stoc" and its location and functional arrangeent on the shop floor, rather than the visual and creative
ipact it a"es! #here are interfaces between the roles and teas ay wor" closely together to achieve
a%iu sales and profitability!
Foca# (oint) (ro$uct
#he chief rule for effective visual erchandising is to focus on the product! +verything in your
displays should be there to enhance the central ite for sale! ou can use ore than one product in
a display, but avoid too any varied ites, which create a chaotic effect! 9se related articles to tie
the display together! For e%aple, an interesting display could be assebled using a variety of
fishing poles their consistent shapes can be creatively arranged to attract the eye! Augent the
arrangeent with fishing$related products, such as tac"le bo%es and colorful flies! +nsure the ain
product, however, is ephasiJed in soe way!
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Maximi*e De"ign
Ipleent design eleents in your erchandising with the effective use of erchandising rules
involving for, balance, patterns, te%tures and scale! For instance, loo" at your display area as if it
were a blan" canvas! 5reate a copelling visual design using a te%tured bac"ground behind the
balanced placeent of 26 products! 'lace the featured product in the foreground! By thin"ing of
product placeent as a whole, you can position various design coponents to achieve diension
and depth, which is ore engaging than a flat presentation!
+ncor&orate ,ighting
A proinent erchandising rule concerns lighting! 'roperly illuinating your displays provides a
beacon to custoers and draws attention to the featured product! ou can use accent lighting as a
product spotlight or to create a soft, abient effect! For e%aple, perch a product on a tall cylinder
and direct a centraliJed ray of bright overhead light to bring awareness to the ite! #his effect can
create in the product the perception of iportance and inherent value!
U"e Co#or an$ Gra&hic"
+ploying color advantageously is a "ey visual erchandising rule! Incorporate appealing colors to
engender specific display dynaics! For instance, red can ipel people to ta"e action, such as
a"ing purchases! *trategically placing it as a spot color, you use it to feature sale ites or as an
attention$getting attribute in a blac"$and$white display! Eroup together ites with various shades of
the sae color, such as blue, and proinently place a specific product of a contrasting color, such
as bright yellow or orange! 9se blac" in artful ways to ground your display or add depth! 5lear
signage is necessary in erchandising, providing iportant inforation such as price, but dont
allow signs to detract fro the displays affect! Appropriate photography and other graphics can be
potent as long as they dont overpower the product!
a& +nto Emotion
+otional appeal is an essential rule of visual erchandising! It directs you to pull forth specific
feelings or desires fro people, ipelling the to buy! 5reate dynaic displays of agreeably priced
ites with high profit argins, and utiliJe action colors such as red or orange, coupled with lightingto attract the eye! Build a gorgeous e%hibit using placeent, color and lighting to feature one high$
end ite, with the e%press intent of placing in your custoers inds the phrase, KI want that!
Stic' with Retai# Stan$ar$"
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A fundaental visual erchandising decree deands adherence to retail standards!
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our plan ay offer the option of altering the layout with additional partitions or odular dividers to
augent custoer oveent, enabling shoppers to spend ore tie at each display!
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RO,E OF REA+, MERCHAND+SER
7etail erchandising is the process used in order to conductretail sales! As part of the process, the
erchandiser pays close attention to the types of products offered for sale, how to best present
those products to consuers, and deterining what is a reasonable retail price for each unit sold!
;hile retailers have traditionally engaged in the tas" of retail erchandising in a physical location,
the Internet has now ade it possible to apply these sae basic principles in a virtual setting!
#he first iportant step in retail erchandising is establishing wor"ing relationships with
anufacturers who will provide the goods or services that are ultiately sold by the retailer! #his
type of retail buying involves deterining what products will be carried in the retail establishent,
negotiating theunit pricethat will be charged by the anufacturer, and arranging for the delivery of
those goods! 6epending on the nuber of units the retailer can afford to purchase at a given tie, it
ay be relatively easy to obtain a discounted unit price, a"ing it easier for the retailer to becopetitive in the local ar"etplace!
Ba"i" o- Retai# Merchan$i"ing in Ma$hura Garment"
'roduct and erchandising anageent is "ey activity in the anageent of retail
business!
#he priary function of the retailing is to sell Merchandise!
re0uireents for a"ing a good buying
decision!
'lanning is iportant because erchandise to be sold in the future ust be bought now!
http://www.wisegeek.com/what-are-retail-sales.htmhttp://www.wisegeek.com/what-are-retail-sales.htmhttp://www.wisegeek.com/what-is-a-unit-price.htmhttp://www.wisegeek.com/what-is-a-unit-price.htmhttp://www.wisegeek.com/what-are-retail-sales.htmhttp://www.wisegeek.com/what-is-a-unit-price.htm8/10/2019 Madhura Garments
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Ac0uisitions because the erchandise needs to be procured fro others, either distributors
or anufactures
Factor" A--ecting the Merchan$i"ing Function
Merchan$i"ing Management S%"tem
Merchan$i"e Bu%ing
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Bu%ing (roce""
*oe considerations@
Manufacturer versus ;holesaler as vendor
6eterine suitability of product $ 0uality, colors, durability, etc!
6eterine suitability of 6istribution $ available, order tie, consistency, etc!
'rice
'rootional support
*ervice support
Metho$" o- Retai# Merchan$i"e (#anning
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Merchan$i"e Or$ering
#raditional 'urchase
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