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Made2Move: Designing a Physical Activity Intervention in a university with, for and by students Dr. Fiona Chambers Professor Deirdre Brennan Dr. Manolis Adamakis Gillian O Sullivan 13 th June 2019

Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

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Page 1: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Made2Move: Designing a Physical Activity Intervention in a university with,

for and by students

Dr. Fiona Chambers Professor Deirdre Brennan

Dr. Manolis Adamakis Gillian O Sullivan

13th June 2019

Page 2: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Physical Inactivity

Page 3: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant
Page 4: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

USING Design Thinking to define the problem and, then,

develop a solution?

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Lack of data Unknown algorithm Lack of data

Stakeholders disagreement Interconnected system Unclear goals Poor understanding No algorithm possible Data uncertainty

WICKED Problems

Page 6: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Founding fathers…

Herbert Simon (1969) The Sciences of the Artificial

Donald Schon (1983) 'The Reflective Practitioner

Nigel Cross (2001) Designerly Ways of Knowing

Page 7: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Practices • Human-centred approach

• Thinking by doing

• Visualisation

• Divergent and convergent

• Collaborative

Cognitive Approach • Abductive Reasoning

• Reflective Reframing

• Holistic view

• Integrative

Mindset • Experimental Explorative

• Ambiguity tolerant

• Optimistic

• Future-oriented

(Hassi & Laakso, 2011) Hassi & Laakso, 2011

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Roadmap • Designing Made2Move • Methodology • Findings • Discussion • Future Steps

Page 9: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

WHAT IS THE WICKED PROBLEM?

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What do we know already?

• Regular physical activity i.e. 150 minutes of moderate physical activity per-week, or 75 minutes of vigorous physical activity per-week (WHO, 2010) is beneficial for health and well-being (Biddle, Mutrie & Gorely, 2015)

• This threshold is not being reached by 25% of university students (de Almedia et al., 2007)

• Many university students drop-out from organised sports and physical activities, and are unlikely to undertake new active pursuits later in life (Telema et al., 2008)

Page 11: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant
Page 12: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant
Page 13: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Iterative Design Thinking (Chambers, 2018, adapted from Goligorsky, 2012)

Page 14: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Personas

Page 15: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Description: Tom is Generation Y or Z. Non-participant in physical activity. No interest in sport. Needs: To be physically active for health. Insight: He hated PE in school.

Page 16: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Can an evidenced-based physical activity programme based on self determination theory (Ryan and Deci, 2000) increase physical activity levels among

university students in one university in Ireland?

Page 17: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Made2Move Club

Page 18: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

UCC Made2Move Club

Designers: 53 Creativity and Innovation module students

Participants: 73 MoveMentors; 75 MoveMentees

Location: University College Cork

Duration: 10 week programme

Features: MoveMentor training, MoveMentor support, MoveMentee support, Made2Talk, Made2Move4Charity walk/run

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Research Design

IMPLEMENTATION Made2Move 1.0 Made2Move 2.0 Made2Move 3.0

DEVELOPMENT 2D Modeling Design Sprints Thematic DA Statistical Analysis

IDEATION 1. Anchor Questions 2. Through the Eyes 3. Provocations

Clarification [EMPATHY] Persona Development

Page 20: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Data Analysis

Thematic [design sprints, texts, questionnaires, focus groups]

Statistical Analysis [weekly steps]

Page 21: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Findings

Page 22: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Thematic

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Impact

Recruitment

Retention

IMPACT

Training

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Effective Mentoring

• Mentoring develops the knowledge, skill and professional identity of educators (Fletcher and Mullen, 2012) and coaches (Cassidy, 2009)

• Effective mentoring is influenced by: • Training of mentor • Disposition of mentoring • The goal of mentoring • The context • Social distance between mentor and mentee • Generational distance between mentor and mentee

Page 25: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Made2Move Cycle

Training

Recruitment

Implementation

Evaluation

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Features of Training Programme

Leadership Training and Certification

Theory

Role-modeling of

practice

Resource Bank

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Recruitment of MoveMentees

Move Mentee

Over 18

Currently not

meeting PA guidelines

Motivated to make a

change

Page 28: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Recruitment of MoveMentors

Move Mentor

Leadership potential

Meeting PA guidelines

Motivated to impact

someone’s life

Some PA knowledge

Resourceful

Passionate

Page 29: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Statistical Data Analysis

Statistical package IBM SPSS 23.00

• Data screening

• Descriptive statistics (Μ, SD, %)

• Inferential statistics (repeated measures ANOVA; 7 Times x 2 Conditions)

Tabachnick & Fidell, 2007

29 18/6/2019

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Finding 1: increase of steps by the MoveMentees

7000

7500

8000

8500

9000

9500

10000

1st week 2nd week 3rd week 4th week 5th week 6th week 7th week

PE studentsVolunteersTotal

F=2.887, p=.019, η2=.047

7.23%

0.45%

5.06%

11.30%

13.32% 11.16%

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Finding 2: MoveMentees report to be more physically active

94.3 92.5 73.6

5.7 7.5 26.4

0

10

20

30

40

50

60

70

80

90

100

More physically active 150 mins/week New activities

NOYES

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Finding 3: Benefits of the Made2Move programme

49.1 58.5

71.7

50.9 41.5

28.3

0

10

20

30

40

50

60

70

80

90

100

More energy Feeling better mentally Feeling better physically

NOYES

Page 33: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Finding 4: Support of MoveMentor

98.1 94.3

64.2

1.9 5.7

35.8

0102030405060708090

100

Motivation to be more active Increased confidence Give up if it was not for theMentor

NOYES

Page 34: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Positive MoveMentee Experience He contacted me

regularly to ensure I was keeping up my exercise, met with me in person and was very positive and encouraging

She would message me a few times a week to see how I was getting on and would always encourage me to fit in the activity each week.

She would suggest going for a walk and

she would come along

It creates a structure to

facilitate and encourage people to

re- engage with exercise and fit it

back into your normal weekly

schedule

She gave me the encouragement and push to get started and kept positive

vibes going throughout

It was the kick I was looking to motivate

me to start exercising again

It made exercise feel less like a chore and

instead a fun activity to do with a

friend

Page 35: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant
Page 36: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant
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Discussion/Conclusion

Page 38: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Made2Move 3.0

Page 39: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

M2M Design Features – SERVICE Model

Selfless

Easy

Rounded

Values-led

Individual

Cheap

Educational

Page 40: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Made2Move Programme Stage 1:

Recruit and Train

• In-class promotion; Clubs Day; Social Media, Website

• Passionate, physically active students volunteer to become MoveMentors

• MoveMentors trained: Physical Activity Motivation Mentoring Holistic

Stage 2: Recruit and Plan • MoveMentors recruit a student

from their social circle to become a MoveMentee

• MoveMentors and MoveMentees join UCC Made2Move Club

• MoveMentee completes PAR-Q &

Consent form

• MoveMentor designs ‘Physical Activity Plan’ to increase daily steps

• MoveMentees were encouraged to

join other UCC clubs and/or attend the Mardyke classes

Stage 3: Motivate & Mentor • MoveMentor exercises with

MoveMentee once a week

• MoveMentor monitors and collects the weekly steps achieved by their MoveMentee

• MoveMentor motivates, guides and supports their MoveMentee

• MoveMentor & MoveMentee attend ‘Made2Talk’ series

• MoveMentor & MoveMentee participate in ‘Made2Move4Charity’ event

• MoveMentee supported by Made2Move coordinator

• MoveMentor receives UCC Works Award

Page 41: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Made2Move Co- Founders/Directors

Research and Impact Group

Made2Move Co-ordinator

MegaMoveMentors

Made2Move Club Officers

MoveMentor

MoveMentee

Made2Move Organisational Chart

Page 42: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Further developments of Made2Move programme

• Revised Organisational Chart

• Expansion of programme within UCC

• Digital Badges for MoveMentor and MoveMentee

• Expansion of Made2Talk programme

• Addition of Made2Move - Food4Thought

• Scaling Made2Move using MegaMoveMentor Training

Development of Community Made2Move

Page 43: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant
Page 44: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant

Contact Details Fiona Chambers: [email protected]

Page 45: Made2Move: Designing a Physical Activity Intervention in a ... · (Chambers, 2018, adapted from Goligorsky, 2012) Personas . Description: Tom is Generation Y or Z. Non-participant