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MADE TO TRADE. Be Transparant! - Supply Chain Traceability.
© METRO AG 2014
Tracking & Tracing of products – Why?
Digitalisation and increasing consumer demand for more information
Food scandals &
Consumer trust
Product recall, Anti counterfeiting, Shrinkage reduction
Increasing legal requirements
Process optimization
1 1
Many Rules for Traceability – One global scalable solution!
2
Fisheries and
Aquaculture
Product Safety
Food of animal of
Origin
Obligation for Timber Products
Cosmetics Directive
Different Reasons
Safety of Toys
Different Depths
Pharmacy
Tobacco
2
Fruit & Vegetables
Manufacturer Processor Export/ Import
Processing Industry
Distribution center
C&C Professional / final customers
Supply Chain Scenario of the Past– Centralized Solution.
3
R4
R3
R5
R2
R1
Supply Chain Scenario of the Past– Centralized Solution.
4
C1
E5 P3
P1
P2
M1 RE2
E2
C2
C3
D2
RE1
E4
E3
E1
D1
M2
RE3
Raw material supplier
Particle supplier
Component supplier
End product manufacturer
Distribution center
C&C Professional / Final customers
Fish x 100.000 products = Data overkill!
P3
CTS - Corporate Traceability Solution, Design as of 2010.
5
CM
GTIN
& Lot
CTS
Traceability Master Data Administration
S1 S18 S45 S12
S44
Picking MCC
MLG/LSP MMS
CB/MD+ MDLS LVS MDLS
MMS Store
MCRM
Harmo-nized Scale
System
MPOS
Large number of systems and interfaces to be changed with every additional attribute required by some regulation somewhere for some product
Extreme long barcodes try to cope with all information (labels hide each other, harder to read)
GSTS: Strategy.
6
METRO GROUP works towards a “Global Standard Traceability Solution (GSTS)” that provides a new robust and scalable general traceability approach applicable for food and non-food products on an internationally harmonized level, also covering sustainability and safety aspects, but also advanced marketing,
efficient recall handling and anti-counterfeiting. This system should be strictly based on global standards to ensure global interoperability, avoidance of cost caused by spreading island-solutions and best use of modern technology.
6
Fisherman Processor Export/ Import
Processing Industry
Distribution center
C&C
“Search Engine”
http:\\fisherman http:\\processor http:\\industry http:\\distribution http:\\cash&carry
http:\\fisherman http:\\processor
http:\\industry http:\\distribution
http:\\cash&carry
http:\\exporter
http:\\exporter
Here is my information about this lot of fish
And here‘s my web service address to ask me, whether I would share my information with you
Supply Chain Scenario of Today– Decentralized Solution.
7
Fisherman Processor Export/ Import
Processing Industry
Distribution center
C&C
“Search Engine”
http:\\fisherman http:\\processor http:\\industry http:\\distribution http:\\cash&carry
http:\\fisherman http:\\processor
http:\\industry http:\\distribution
http:\\cash&carry
?
http:\\fisherman
http:\\industry
http:\\processor
http:\\distribution
? Where caught? By Whom?
When? Which Species?
Who has information about this lot of fish?
Here is the contact information on parties who have
information about this lot of fish.
Baltic Sea; Vessel ‚Inga‘; 2012-12-05, 09:15 CET;
Cod
Supply Chain Scenario of Today– Decentralized Solution.
8
9 9
Fisherman Processor Export/ Import
Processing Industry
Distribution center
C&C
“Search Engine” http:\\fisherman
http:\\processor
http:\\industry http:\\distribution
http:\\cash&carry
?
? ? ? ?
http:\\fisherman
http:\\industry
http:\\processor
http:\\distribution
If I want, I can gather information from the whole supply chain …
… and provide it even to my customers
Supply Chain Scenario of Today– Decentralized Solution.
GSTS – Getting Started.
10
Fisheries (Pre)-Processing Export/Import Processing/ Packaging
Distribution Wholesale/Retail Consumer
Supermarket
Country of origin Country of destination
Data base
SMEs Web interfaces alllow usage with minimal IT capabilities
Amount of data No redundancy Decentralized Standardized
Data quality high, through strict
validation full access to all
available and permitted information
EPCIS Repository EPCIS
Repository EPCIS
Repository
EPCIS message exchange
EPCIS message exchange
EPCIS message exchange
EPCIS message exchange
EPCIS message exchange
EPCIS message exchange
EPCIS message exchange
GSTS – Long-Term Vision: Multi-Partner / Multi Solutions Network
11
Fisheries (Pre)-Processing Export/Import Processing/ Packaging
Distribution Wholesale/Retail Consumer
Supermarket
Country of origin Country of destination
SME Data base
Fisheries (Pre)-Processing Export/Import Processing/ Packaging
Distribution Wholesale/Retail Consumer
Supermarket
Country of origin Country of destination
SME Data base
SAP Object Event
repository
Foss track
SAP Object Event
repository
IRIS Object Event
repository
TRACE Tracker
TRACE App
Another EPCIS
implementation
Federated Search Engine
CTS GSTS.
12
Fish Label
C B Supplier A
DataBar
Traceability Data retrieval
Data Matrix with data content: URL Ftrace.com + GTIN and LOT
Delivery Note and / or
Data output as Data Matrix expanded
Invoice
GSTS: At a Glance.
13
http://www.ftrace.de
Smartphone:
Datamatrix:
Application identifier:
Databar expanded
(01)
GTIN of trading unit
14 digits, numeric
contains usually: 0 + EAN-13
(3103)
Net weight (kkkggg)
6 digits, numeric
(10)
Charge-/Lot-No.
up to 20 digits, alphanumeric
www.ftrace.com/?01=08717953136107&10=300514
Invoice:
Webbrowser:
Follow METRO App: Plaice Ekofish.
14
GSTS – Benefits from Sunrise Date for DataBar.
01002003004005006007008009001000
0
50.000
100.000
150.000
200.000
250.000
28.07.2014 27.10.2014 03.11.2014 10.11.2014 17.11.2014 24.11.214 01.12.2014
cw31 cw44 cw45 cw46 cw47 cw48 cw49
diff. GTINs Scans
Date / Calendar week
Scans (GS1-128 or GS1-Databar expanded) diff. GTINs / EAN
DataBar sunrise date: 01.01.2014
Happening now: Factor 70 improvement of scans including GTIN + Lot# at checkout in 16 weeks! (Factor 20 on # of different GTINs)
15
GSTS: Internationalization.
Roll out countries
2015
Roll out
Germany 2014
Global Standard Traceability Solution
decentralized data
storage scalable to all size of
merchandize internationally
harmonized based on global
standards to assure global interoperability
First Implementation wave 2015 with 7 countries
implementation in all C&C stores in Germany for Fish &Meat since August 2014
target: 80% turnover per category
supplier ramp-up to be finished by end of December 2014
HOW WHAT WHY
legal requirements customer infor.
demand transparency for trust process optimization
16
Internationalization: Setting the Scene.
17
GLOBAL AGENDA
COUNCIL on OCEANS
International Approach
TRACEABILITY
World Wide Fund For Nature SEAFOOD TRACEABILITY
TCM - Traceability & Crisis Management
GLOBAL FOOD TRACEABILITY CENTER FOOD TRACEABILITY
is an international, neutral, not-for-profit association with
Member Organizations in over 100 countries
Governments EU MS | Japan | US
Global Ocean Commission Ocean Governance
Funding Organisations
World Bank Rockefeller Foundation Vulcan Oceana Gordon and Betty
Moore Foundation
Contact.
18
Jens Kungl
Supply Chain Management
METRO SYSTEMS
follow METRO App https://itunes.apple.com/de/app/follow-metro/id886168099?mt=8 https://play.google.com/store/apps/details?id=net.metrosystems.followMETRO