Upload
stephanie-sia
View
224
Download
4
Embed Size (px)
DESCRIPTION
A compliation booklet about wants and needs from 10 case studies
Citation preview
Vol. 1
STEPHANIE
CONTENTS
RESEARCH PROBLEM
MARSLOW HIERACHY OF NEEDS
MATERIAL CULTURE
10 CASE STUDY
NEEDS AND WANTS
CULT OBJECTS
VISUALIZATIONS AND PICTOGRAPHS
LAYOUT EXPLORATIONS
WHY INFOGRAPHIC?
OBJECTIVE
SOMETHING TO PONDER
REFERENCES
2
8
12
14
15
18
22
30
52
55
56
58
Money is the source of trouble and happiness. People
cannot live without money and mankind is blinded by the
physical appearance of money.
RESEARCHproblem
RESEARCHproblem
RESEARCHProblem
Even though, ancient scholars discussed the fundamental of earliest economics
is to study the value in the objects that was simply introduced under the
hierarchy of needs. Along the world development, value also being developed
in more complex way and globalization system has continuously reshaping
the world in politics, economics, technology, social and culture. However,
the world resources are not divided equally, particularly in social justice
and economics. Money is used to purchase the objects when mankind is
overpowered by the physical appearance of money to purchase happiness.
It is called material culture. This culture invites consumerism to happen.
Consumerism, perhaps, is something that society unable to avoid particularly
in material culture however there is still a room to change by showing an
appreciation to objects.
002
Thus, for the identified design issue in this research is modern society seems to lose
the appreciation value in everyday objects and they purchased merely for consumerism
aesthetic that is created by creative industry.
In order to address the identified design issue, the design hypothesis of
this design research is reintroducing the appreciation on the
value of everyday objects using comparative studies based
on the varying standards of needs and wants in Info-graphic
to break down and communicate different levels of value
from the objects.
FREAKONOMICS
ECONOMICS is, at root , the study of incentives: how people get what they want, or need, especially when other people want or need the same thing.
An incentive is a bullet, a lever, a key:
an often tiny object with astonishing
power to change a situation.
There are 3 basic flavors of incentive :
Economic, social and moral
Economics MARKET
DESIGN MATERIAL CULTURE
RecessionInvestment
economy laws DiagramsVALUE
GlOBALIZATION
SUPPLY & DEMAND
M I N D M A P P I N G K E Y W O R D S
006
The pyramid of needs
The Hierarchy of needs as the foundation of needs and wants
008
Marslow Hierachy of needs
physiological needs
Security needs
belongingness and love needs
Esteem needs
Self-actualization needs
Basic needs
Psychological needs
The essence in Mas low’s needs
h ie ra r chy theor y i s tha t an ind iv idua l
i s mot iva ted to sa t i s fy the most bas i c
needs (phys io log i ca l and secu r i ty
needs) f i r s t and then, wou ld be ab le
to concent ra te in o rde r to sa t i s fy the
h igher leve l needs .
Self-fulfillment needs
010
Material CultureMaterial CultureMaterial Culture
‘Material culture is a study through artefacts of the beliefs - values, ideas, attitudes, and assumptions of a particular community or society at a given time’
(Prown, 2009 pp.220).
012
T H E CAS E ST U DY O B J E C T S
T H E CAS E ST U DY O B J E C T S
T H E CAS E ST U DY O B J E C T SThese are 10 attempt case study for information graphic study.
014
STARBUCKS
DIAMOND
TWG
COKE
DAVIDOFF
WANTS NEEDS
-Social-Brand-Cool-Caffeine-Coffee
-Social-Brand-Cool-Caffeine-Tea
-Social-Brand-Cool-Soda-Satisfaction
-Social-Brand-Cool-Tobacco-Satisfaction-Taste-Stress Release-Sexy
-Social-Shiny Stone-Confident-Satisfaction-Love
- Thirst
- Thirst
- Thirst
- Nothing
- Nothing
Breaking down the value of needs and wants
015
VODKA
CHANEL PERFUME
GUCCI BAG
IPHONE
MACBOOK
WANTS NEEDS
-Social-Brand-Cool-Alcohol-Satisfaction-Taste-Stress Release-Sexy
-Social-Brand-Confident-Satisfaction-Fragrance-Woman
-Social-Brand-Confident-Satisfaction-Bag
-Social-Brand-Technology-Phone-Advanced
-Social-Brand-Technology
- Warm
- Nothing
- Security
- Communicate
- Communicate
The role of ownership in cult object, a social stratum of artefact that brings out an excessive power with mysterious fascination
The role of ownership in cult object, a social stratum of artefact that brings out an excessive power with mysterious fascination
018
In view of the manipulation of human wants, this result
developed into a more serious trouble by generating the
vague idea of value inside human being.
This falsehood value towards the objects grows and is
believed inside the room of culture and turned out to be a
cult culture.
(Woodward, 2007)
The unseen role of ownership of the object is being played for a long period of time. Human nowadays are so devoted to the objects because of the values that is created by human itself.
The unseen role of ownership of the object is being played for a long period of time. Human nowadays are so devoted to the objects because of the values that is created by human itself.
ObjectsVisualization and
Pictographs
ObjectsVisualization and
Pictographs
ObjectsVisualization and
Pictographs
ObjectsVisualization and
Pictographs
ObjectsVisualization and
Pictographs
ObjectsVisualization and
Pictographs
The development of Human mindset has experienced the theory
of philosophy knowledge and the practical manipulation about the
consumerism to reach out the ideal picture of this knowledge.
In the opinion of one of three great German Idealist,
Hegel (2005) a human being is a mind. A mind essentially knows
itself to a degree of self-consciousness. However a mind were not
able to grasp this self-consciousness itself without the existence of the
external world.
With the evidence of how this mindset evolves, it is also crucial to
know that there is another way of seeing how objectification of
objects works.
022
Project Made in THANKYOUProject
Made in THANKYOU
I want I need I see I feel I think Respect need and want Want love need Need and want Wanted
Love your need & want Buying nation National spent In buying we trust National buying day
Subject buy Personification Object nation hood Thank You nation Object motherland Republic object
Object Republic The Grace republic The goodwill Republic Value Public The Credit Republic
The Republic of Credits The Republic of Belief Re-public of Belief Republic & Belief
I believe in Republic Incept Republic Republic Re-public Re-pub-lic Re- value Re-validate
Re-worth Re-ward Made in ThankYOU
026
027
Prown (2009) wrote in his article called
mind in matter, he also agreed the study of
cultural interpretation can be investigate
through the artefacts, engaging the other
culture in the first instance using more on
human senses instead of mind that projects
the treatment of bias culture.
PICTOGRAPHS
TECHNOLOGY SEXY
CAFFEINECOFFEETEA
THIRSTWARMTH
COMMUNICATE SOCIAL
COOL SATISFACTION BRANDS
028
With that said, mankind perceived the idealism that
is attached to the objects of wants, for that reason,
manipulation of desire is conducted to accommodate
the understanding of self-consciousness. Even so, it
is very coherent that human is stimulated by some
motivation inside their head before they purchase
certain objects. Either it is for the functional or
aesthetical value to satisfy their needs, or the desire to
own an object is turned into material possession.
029
In the matter of managing the information field, journalism field
are what most people always search for compare to the existence of information graphic. Information
graphic is a field where information is transform into visual information that
is easier to absorb by the viewer.
LAYOUTS EXPLORATIONS 1
030
031
032
LAYOUTS EXPLORATIONS 2
<NEED> <WANT>
COFFEE
Values that made you purchased
Values that made you purchased
COOL
SOCIAL
BRANDS
THIRST
CAFFEINE
This is project about breaking down the different values in everyday objects that
are purchased and comparing the values in Needs and Wants
Values that made you purchasedValues that made you purchased
COOL
SOCIAL
BRANDS
SATISFACTION
<NEED> <WANT>
THIRST
This is project about breaking down the different values in everyday objects that
are purchased and comparing the values in Needs and Wants
Values that made you purchasedValues that made you purchased
COOL
SOCIAL
BRANDS
<NEED> <WANT>
TEA
This is project about breaking down the different values in everyday objects that
are purchased and comparing the values in Needs and Wants
Values that made you purchased
Values that made you purchased
COOL
SOCIAL
BRANDS
SEXY
<NEED> <WANT>
WARM
This is project about breaking down the different values in everyday objects that
are purchased and comparing the values in Needs and Wants
Values that made you purchased
Values that made you purchased
COOL
SOCIAL
BRANDS
SEXY
SATISFACTION
<NEED> <WANT>
Nothing
This is project about breaking down the different values in everyday objects that
are purchased and comparing the values in Needs and Wants
Values that made you purchased
Values that made you purchased
COOL
SOCIAL
BRANDS
SEXY
SATISFACTION
<NEED> <WANT>
This is project about breaking down the different values in everyday objects that
are purchased and comparing the values in Needs and Wants
039
040
LAYOUTS EXPLORATIONS 3
This is project about breaking down the different values in everyday objects that
are purchased and comparing the values in Needs and Wants
NEED NEED
Values that made you purchased
Values that made you purchased
Values that made you purchased
WANT WANT
Social
Satisfaction Cool
Brands
T
ec
h
no
l
o
gy C
ommun
i
cat
e
This is project about breaking down the different values in everyday objects that
are purchased and comparing the values in Needs and Wants
NEED NEED
Values that made you purchased
Values that made you purchased
Values that made you purchased
WANT WANT
Social
Satisfaction Cool
Brands Bag
This is project about breaking down the different values in everyday objects that
are purchased and comparing the values in Needs and Wants
NEED NEED
Values that made you purchased
Values that made you purchased
Values that made you purchased
WANT WANT
Social
Satisfaction
Cool
Technology
CommunicateBrands
This is project about breaking down the different values in everyday objects that
are purchased and comparing the values in Needs and Wants
NEED NEED
Values that made you purchased
Values that made you purchased
Values that made you purchased
WANT WANT
Social Brands
SatisfactionCool
ThirstCoffee
Caffeine
This is project about breaking down the different values in everyday objects that
are purchased and comparing the values in Needs and Wants
NEED NEED
Values that made you purchased
Values that made you purchased
Values that made you purchased
WANT WANT
Social Brands
Satisfaction
Tea
Cool
Thirst
This is project about breaking down the different values in everyday objects that
are purchased and comparing the values in Needs and Wants
NEED NEED
Values that made you purchased
Values that made you purchased
Values that made you purchased
WANT WANT
Social
Satisfaction Cool
Sexy Warmth
This is project about breaking down the different values in everyday objects that
are purchased and comparing the values in Needs and Wants
NEED NEED
Values that made you purchased
Values that made you purchased
Values that made you purchased
WANT WANT
Social
Satisfaction Cool
Sexy NothingBrands
This is project about breaking down the different values in everyday objects that
are purchased and comparing the values in Needs and Wants
NEED NEED
Values that made you purchased
Values that made you purchased
Values that made you purchased
WANT WANT
Social
Satisfaction Cool
Sexy NothingBrands
Fragrance
This is project about breaking down the different values in everyday objects that
are purchased and comparing the values in Needs and Wants
NEED NEED
Values that made you purchased
Values that made you purchased
Values that made you purchased
WANT WANT
Social
Satisfaction Cool
Brands Thirst
WHY INFO-GRAPHIC ?WHY INFO-GRAPHIC ?
Wilbur, P. and
Burke, M. (1999),
Information
design in its
widest sense
is about the
selection,
organization and
presentation of
information to a
given audience.
Information itself
can come from
almost any source-
weather map, a
timetable listing
flight departures
or a pile of
statistical data
053
McCandless (2010) explained that the sense of sight is the fastest sense in human body and the eyes are also extremely sensitive to beautiful objects. It is the sense that called the variations of colour, shapes and patterns aesthetically pleasing. He called it the language of eye.
By incorporating the language of eyes and the language of the mind to work and enhancing each other at the same time. This is something that is going to alter humanism perspective.
054
OBJECTIVE OF THE PROJECT
It is true that the world has gone to globalization. In fact, global depending on money circulation through the objects that is purchased however, by judging only daily life consumerism, it is not being fair to the other parties. Especially, in this graphic design industry, Designers work to create and put value in this consumerism aesthetic.
These findings hope that graphic designers can transform the negative value of consumerism into something good and worthy enough. Holding on grateful philosophy as a balance line between spiritual and material contexts. The objective and subjective values should be reconsidered by designers to achieve a better tangible benefits and experiences to society towards the objects that they purchased
055
056
SOMETHING TO PONDER
LESS IS MORE
NERD IS A NEW SEXY
THEN, WHAT IF..
WANTS IS A NEW NEEDS ?
To Be ContinuedTo Be Continued
REFERENCES
Clark, H. and Brody, D. (2009) Design studies: a reader, Oxford: Berg Publishers.
Cummings, N. and Lewandowska, M. (2000) The Value of Things, Berlin: Birkhäuser.
Dubner, S. & Levitt, D. Freaknomics [Internet] Available from< http://www.freakonomics.com/> [Accessed 14 August. 2011 ].
Gilbert, D. (2006) Stumbling on happiness, United States: Vintage Books, p.5-10.
Levinson, P. (2001) Digital McLuhan: a guide to the information Millennium, London: England: Routledge.
Levitt, S. and Dubner, S. (2005) Freakonomics, New York: HarperCollins.
Cunningham, A. (2011) Maslow’s Hierarchy of Needs (2011) [Internet] Available from: <http://www.scribd.com/doc/8703989/Maslows-Hierarchy-of-Needs-A-Critical-Analysis.> [Accessed 07 October 2011].
Maslow, A (2000) Motivation and personality 3rd ed. India: Thomson Press. Ltd.
Perrons, D. (2004) Globalization and social change: people and places in a divided world, New York: Routledge.
Ratcliff, C. (1983) Andy Warhol, New York: Abbeville.
Sudjic, D. (1985) Cult objects, the complete guide to having it all, England: Collin Publishing Group.
John Peter Berger (1972) Ways Of Seeing. [Video online] Available at: <http://www.youtube.com/watch?v=3vHrRvsXBkM&NR=1> [Accessed: 12th Sept 2011].
Gaut, B. and Lopez, D. (2005) The Routledge Companion to Aesthetics, 2nd ed. New York: Routledge.
Woodward, I. (2007) Understanding Material Culture, London: Sage Publication Ltd.
Goodall, P. (1995) High culture, popular culture, the long debate, Australia: Allen & Unwin Pty Ltd.
Wildbur, P. and Burke, M. (1998) Information graphics: innovative solutions in contemporary design, London: Thames and Hudson Ltd.
O’Grady, J. and O’Grady, K. (2008) The information design handbook, Switzerland: RotoVision. Nishioka, F. (1992) Diagrams graphics, Japan: P|E books.
Richard Saul Wurman (2011) Why Design Now. [video online] Available at: http://
www.youtube.com/watch?v=CVQ8hLjbQrI&feature=related. [Accessed: 29 October 2011].
Information Architects (2011) Profile, [online] Available at: http://www.youtube.com/watch?v=CVQ8hLjbQrI&feature=related. [Accessed: 29 October 2011].
Richard Saul Wurman (2011) The journey begins here. [Video online] Available at: http://www.youtube.com/watch?v=ulpFMEBxiO4&feature=related. [Accessed: 29 October 2011].
Erik Spiekermann (2011) Putting back the face into typeface. [Video online] Available at: http://vimeo.com/19429698. [Accessed: 29 October 2011].
InfoDesign- understanding Design (2011) special on R.S. Wurman , [online] Available at: http://www.informationdesign.org/special/wurman_interview.htm [Accessed: 29 October 2011].
AIGA- the professional association for design (2011) Information Design, [online] Available at: http://chapters.aiga.org/content.cfm/information-design_1. [Accessed: 29 October 2011].
Courses Washington (2002) The Semiotic Art of Web Sitemaps, [online] Available at: http://courses.washington.edu/
058
hypertxt/cgi-bin/portpan/ [Accessed: 30 October 2011]..
Statistic Singapore (2008) Theme on Labour, Employment and Wages. [image online] Available at: http://www.singstat.gov.sg/stats/themes/economy/labour.html. [Accessed: 30 October 2011].
FossilsPlus (2011) Neolithic Stone Age Knife. [Image online] Available at: http://www.fossilsplus.com/store/products.php?product=Neolithic-Stone-Age-Knife-(ARKNI102. [Accessed: 30 October 2011].
Scandanavian Grind - Page 2 (2011) Scandanavian Grind - Page 2. [ONLINE] Available at: http://www.britishblades.com/forums/showthread.php?79998-Scandanavian-Grind/page2. [Accessed 30 October 2011].
Fine and Harbour (2009) Alessi Milky Way Minor, Set of Chees Knives. [Image online] Available at: http://www.fineandharbour.com/shop/kitchenware/products/alessi-milky-way-minor--set-of-cheese-knives.html. [Accessed: 30 October 2011].
Teach-nology (2011) Maslow Hierachy of Needs. [image online] Available at: : http://www.teach-nology.com/tutorials/teaching/maslow.gif. [Accessed: 30 October 2011].
Observatory (2011) icons . [Image online] Available at: http://observatory.designobserver.com/media/images/icons_
new.jpg [Accessed: 30 October 2011].
Scitechie (2011) cutest flight safety instructions video. [image online] Available at: http://scitechie.com/11/cutest-flight-safety-instructions-video/ [Accessed: 30 October 2011].
Walkinginto (2011) telephone. [Image online] Available at: http://www.walkinginla.com/Page2/images/Telephone.gif. [Accessed: 30 October 2011].
Hyphenpress (1998) isotype arntz later. [ online] Available at: http://www.hyphenpress.co.uk/images/98/medium/isotype_arntz_later.jpg. [Accessed: 30 October 2011].
Reading (2011) Isotype Nigeria. [image online] Available at: http://www.reading.ac.uk/web/MultimediaFiles/Isotype_Nigeria_web337588_18631.jpg. [Accessed: 30 October 2011].
Dynamic Diagrams (1990) About, [online] Available at: http://www.dynamicdiagrams.com/about/. [Accessed: 30 October 2011].
059
The book study of value in everyday objects is being done
by Degree student, namely Stephanie. A project called Made
In THANKYOU. This project is related with consumerism in
material culture and looking about the value in everyday
objects as the main thought.