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MADE IN MAD
SHANGHAI 2010
Ignacio NiñoCEO
Office of International Strategy and Action “Madrid-Global”
Madrid, Selected City to participate at Shanghai World Expo 2010
Shanghai 2010
Strategic Objective of the Government Operative Programme
Positioning Madrid in the scene of the great global cities
Shanghai 2010
Infrastructures and Utilities Cluster
Reference partner for Asian cities
Madrid- efficient&sustainable Expo Shangai 2010
Shanghai 2010
Madrid International Positioning Strategy
Identifying the competitive advantages
ODCE Madrid Metropolitan Review
Infrastructure and Utilities Cluster
• Architecture
• Engineering
• Construction
• Energy
• Water and Urban environment
• Finances
Priority geographic areas
• Asia - China - Shanghai
Government
Industry Academia
Shanghai 2010
Shanghai 2010
• Shanghai 2010: The biggest World Expo in history– 184 days of exposition– 202 confirmed participants from 172
countries – More than 70 million expected visitors – 400.000 daily visits– Dates: May 1st to October 31st, 2010
Mejor Ciudad, Mejor Vida
Shanghai 2010
• The city, as a hub of an Universal Exposition for the first time in history.
• Renewal and creation of sustainable urban spaces as main objective
• Search for balance and harmony between people, cities and environment
• One of the main challenges that humanity faces: the accelerated urbanization process in Asia
New Area: “Urban Best Practices Area” (UBPA)
Shanghai 2010
• UBPA– An specific area, covering 15 hectares, to showcase the most
innovative and advanced urban practices. – A great opportunity for the best cities to be shown through
World exhibition pavilions – A large display of the latest technology of what will be the
cities of the future
Shanghai 2010
• UBPA• Simulated City Block
– Own pavilions for 15 cities and urban zone
• Joint Pavilion– Stands for 40 cities
Shanghai 2010
• Application Process– August 31 2007 > deadline for initial proposal– January 31 2008 > deadline for submitting proposals– April 1st 2008 > urban projects selected
• International Selection Committee– UNESCO– OECD– ADB– World Bank– UNDP– UN-HABITAT– CGLU– Other ...
Shangai 2010
• Madrid Application– Creation of a writing team for the candidature– Coordination:– Madrid-Global + EMVS
• Government Areas : – Environment– Urbanism– Public Infrastructures – Culture
• Other collaborating institutions:– Energy and Environmental Research Centre. (CIEMAT)– IE Business School
15 projects out of 188 proposals have been selected for the Simulated City Block and 40 for the Joint Pavilion
Results for Madrid
• Madrid has been chosen with another 15 unique cities, which will build their own pavilion
• Madrid has had accepted its two projects:
Project 1. Singular Pavilion in the Simulated City Block (House of Bamboo)Project 2. Eco - Boulevard in the public space (Bioclimatic Tree)
Madrid not only will have a space in the Simulated City Block to build its pavilion, but it will also get the chance to build in a public space a copy of the bioclimatic trees.
Shanghai 2010
Shanghai 2010
• Which other cities, besides Madrid, has been selected to have their own Singular Pavilion and will form the Simulated City Block at the Expo 2010?– London– Malmo– Calgary– Hamburg– Milan– Paris– Macao– Chengdou– Etc ...
• Outside the Simulated City Block, there will be a Joint Pavilion where another 40 cities will showcase their projects in a non real expositive way.
Calgary
Malmo
Project 1: New horizons in Public Housing
Project 2: Bioclimatic Trees
Technological advances in bioclimatic building, renewable energy and advanced urban services
Avant-garde and sustainable architecture applied to public housing– The House of Bamboo
Shanghai 2010
-
Shanghai 2010
• International Positioning• Madrid: Reference for the Asian cities
development– International Reference of best urban
practices– OECD Recognition– 2007 World’s Best Urban Leading Project– 2007 Best European City– Madrid's participation in Expo 2010 will
expose its urban renewal projects to 70 million visitors
An inside exhibition space where to showcase the city with all its creative and innovative force
Shanghai 2010
MADRIDefficientefficient&&sustainablesustainable
Shanghai 2010
Shanghai 2010
Competitive & connected – business
Open & Integrating – people
Intelligent & Innovative – Knowledge and ideas
Efficient & sustainable – urban infrastructures
Elegant & fun – cultural legacy
INTERNATIONAL STRATEGIC VECTORS
STRATEGIC PROJECTS
MADE IN MAD
Thank you