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Made in Heaven Pastries. Vanessa Marie Machin 11 th Grade 16 years old. Business Profile. I selected to do a home-based pastry business that specializes in Coquito because this is a dessert that is a part of the Puerto Rican culture, but can barely be found here in Connecticut. - PowerPoint PPT Presentation
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Made in Heaven Pastries
Vanessa Marie Machin11th Grade
16 years old
Business Profile I selected to do a home-based pastry business that specializes in
Coquito because this is a dessert that is a part of the Puerto Rican culture, but can barely be found here in Connecticut.
Type of Business Retail I will provide my customers with a reasonable quantity of tasty Puerto
Rican desserts at a logical price.
Legal Structure Sole Proprietorship A sole proprietorship is best for my online business because I’ll be
fully responsible for anything and everything that happens.
1
Opportunity Opportunity
Flavors remind you of the islandDifficult to find in the United StatesMigration of Puerto Ricans has increased in Connecticut- about
41% of Greater Hartford is Hispanic
Qualifications5 in Math for CAPT4th generation with secret Coquito family recipeReceived an Official Statement from Governor M. Jodi RellPlaced 3rd in the first round of Marketing Plan Competition
2
Consumer Profile By Location› Home-based business with an informational website
www.MadeInHeavenPastries.web.officelive.comTargeting the local area
By Population› Greater Hartford Region
By Personality› Customers who like ethnic treats or are
experimental
By Behavior› Purchase treats occasionally for special events
By Income› $20,000+
3
Competition
Competitive Advantage•Rich with flavor and natural spices
•Local Location
•Unbeatable Prices
•Customized to your desire
Competitor Price Quality Greatest Strength
Greatest Weakness
Garelick $15 for ½ Gallon Good Sold in local supermarkets
It’s Eggnog; not CoquitoNo “Spanish” kick
La Conquista Fajardo, PR
$7 for 1 wine glass($89.60 for 2 Liter)
Great Variety of Flavors Alcohol is always included
Antojitos y Algo MasCaguas, PR
$4 for 1 wine glass($51.20 for 2 Liter)
Satisfactory A lot of customers Too watery
4
Marketing Mix Price:
$13- represents the cost of materials as well as an equal amount of profit and it is competition to others selling same product
Place: Greater Hartford Region- About 41% of Greater Hartford residents
are Hispanic Product:
Homemade Coquito sold at logical prices and in reasonable quantities for consumers to enjoy at special family/friend events
Promotion: Word of Mouth, Business website, Ads on local
newspaper-$5/week, Business Cards $10/500 cards, Taste Testing $5/week
5
Marketing PlanPhase Method Description Cost
Awareness Word of MouthInformational WebsiteBusiness CardsFlyers
I will pass out flyers in Spanish restaurants located in Greater Hartford.
$10/500 cards$1/100 copies
Purchase Neighborhood EventsLocal newspaper adsTaste Testing
I’ll get involved with the community by providing them with taste testing at local neighborhood events.
$5/1 week$5/1 week
Retention Taste Branding Market Research
I’ll make sure my customers always come back by the taste and the branding of my products.I have also conducted a market research survey to learn more about what’s best for my customers.
Guaranteed
6
Cost of Materials/Direct Labor Definition of One Unit One 2 Liter Bottle of Coquito
Cost of Sales Per Unit
Direct Labor
(Labor Cost per Hour)
Time (in hours) to make 1 unit
Direct Labor Cost Per Unit
$7.65 0.33 or 15 minutes $1.91
Total Direct Labor Per Unit $1.91
Material Description Cost/Total Quantity Cost Per Unit ($)
One 2 Liter Bottle of Coquito Secret Recipe
4.08/1 4.08
Label for Container 1.00/50 0.02
Container 1 Provided by Customer
Total Material Cost Per Unit $4.10
Variable Costs Per Unit $0.00
Cost of Sales Per Unit $6.01
8
Economics of 1 Unit
Definition of One Unit One 2 Liter Bottle of Coquito
Selling Price per Unit $ 13.00
Direct Labor Per Unit $ 1.91
Materials Per Unit
$ 4.10
Total COGS Per Unit $ 6.01
Variable Costs Per UnitN/A
Total Cost of Sales $ 4.10
Gross Profit Per Unit $ 6.99
9
Time Management Plan
Business Schedule for a Typical Week
Entrepreneurship 35
School Hours 50
Sleep 40
Free-Time Hours 43
10
Average Monthly Fixed CostsType of Fixed Cost Monthly Cost
Entrepreneurial Stipend $20.00
Utilities n/a
Salaries of employees $0.00
Advertising $11.00
Insurance $50.00
Interest $5.00
Rent (utilities included) $40.00
Depreciation (ginger pot, mixing pot, spoon mixer, can opener, stove, refrigerator, dishwasher)
$2.11
Total Monthly Fixed Costs $128.11
11
Monthly Sales Projections
Month Units Sold
January 400
February 380
March 355
April 300
May 275
June 200
July 160
August 150
September 150
October 200
November 450
December 470
Total = 3,490
0
50
100
150
200
250
300
350
400
450
500
Jan Feb Mar Apr May June July Aug Sept O ct Nov Dec
Units sold
Monthly Break-
Even Units
18
13
Selling Price Per Unit $ 13.00
# of Units Sold 3,490
Total Sales $45,370.00
Total COGS $24,395.10
Other Variable Costs $0.00
Total Variable Costs $ 24,395.10
Gross Profit $20,974.90
USAIIRD $1,537.32
Other Costs/Unforeseen $500.00
Total Fixed Costs $2,037.32
Profit before Taxes $ 18,937.58
Less Estimated Taxes @25% $ 4,734.40
Net Profit $14,203.18
Projected Yearly Income Statement
14
Start-up InvestmentEntrepreneurial hours needed for start-up
Wage I pay myself Total start-up time investment (
2 $ 7.65/hr $15.30
Item Where I will buy this? Cost of ItemStove Sears Already Owned
Refrigerator Sears Already Owned
Dishwasher Sears Already Owned
Kitchen Utensils Target Already Owned
Startup Ingredients BJ’s $40.00
CASH RESERVE covering 3 months of fixed costs $ 384.33
Estimated TOTAL START-UP INVESTMENT $439.63
15
Return On Investment
Return on Investment (ROI) $ 14,203.18 / 439.63 X 100 = 3,271% 3,271%
For every $1 dollar invested,
my business earned : $32.71
16
Social Responsibility Plan
My business will donate 6% of my annual profit to the Connecticut Humane Society.
Consumers will be aware of this by a label on all products stating that their generosity is appreciated. It will also be stated on the business website and my business cards.
17
Business & Educational Goals
Business To get a business license
within the first 6 months To expand my target market
and open my first local pastry shop in 2 years
Break even in the first 6 months
EducationalTo finish high school with Honors and attend Columbia University
To have a Bachelor’s degree within six years after graduation in Psychology and Journalism and maintain in school for my Doctor’s degree
18
Thank you for your consideration of
Made In Heaven Pastries
19
Please don’t hesitate to visit my website at:
www.MadeInHeavenPastries.web.officelive.com
Every Bite Is A Taste Of Heaven