Made for Grown Ups! - JOYA Sangria · Made for Grown Ups! ... among other alcoholic beverages. ... they are far more likely to prefer fruity flavored wine than older wine drinkers

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Mat.

Made for Grown Ups!

Joya Import Export, Inc., Temecula, CA (951) 259-3339

www.JoyaSangria.com

“You can’t just have one glass!”

“This is the best sangria I’ve ever had!”

“You said the 3-liter BIB Lasts six weeks after opening. Not true!

It only lasts three days at my house!”

HANDCRAFTED SANGRIA

12% ABV

What our customers and distributors have to say:

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Joya Import Export, Inc. Temecula, CA (951) 259-3339 www.JoyaSangria.com

JOYA SANGRIA –

THE JEWEL OF SPAIN

In 2016, the growth for demand of premium products continued to rise for wine, among other alcoholic beverages.

Consumers are paying more with double digit increases in the $11 - $25 range in search of authentic/premium products

to satisfy their taste buds. Though, the mark is still dominated by 750 ml bottles, the rise in popularity for Bag-In-Box

continues to grow in popularity (Frederickson 2016).

Why Joya Sangria: Joya Sangria is Authentic! Our origins are from the small town of La Puebla de Almoradiel,

nestled between the rolling hills and vast plains of Castilla La Mancha, Spain. known for its winemaking traditions

since before the time of Don Quixote, a prestigious family winery is transforming noble grape varieties into this vibrant,

authentic and Premium Sangria layered with all-natural essences of fresh Mediterranean fruits. Joya uses only 100%

fresh and natural ingredients and contains no additives.

Our Sangria: RED: A refreshing blend of Premium Spanish Red varietals-

45% Tempranillo, 45% Garnacha and 10% Bobal - layered with natural

essences of fresh Mediterranean fruits and natural sugar. 12% ABV

Red Tasting notes: Fruit forward and smooth finish with freshly

crushed red fruit on the nose, nice blackberries and dark plums

on the palate, with Valencia orange peel and mint cutting through

the mid-palate and excellent balance.

WHITE: A refreshing blend of Premium Spanish White varietal

Airén and natural essences of Mediterranean fruits

and natural sugar. 12% ABV.

White Tasting notes: Fruit forward - slightly muted nose of fresh

white fruit, peaches and guava. Palate is perfectly balanced with

white stone fruit, plums, refreshing grapefruit bitterness and touch

of honeydew sweetness.

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Joya Import Export, Inc., Temecula, CA (951) 259-3339 www.JoyaSangria.com

Dollar Value up nearly 10%

in Nielson channels

Sangria Growth up 20%

Top Menu cocktail varieties:

Sangria – 30% (Up 20%)

36% of Wine Drinkers are

Millennials

"U.S. consumers spent $216 billion on alcohol last year.

$32 billion of that went towards wine."

The Most Premium Sangria on The World Market at 12%

“Bottled (And Boxed) Sangria Draws Rising Interest” Sept. 15, 2016

The sangria category has been riding high lately, with dollar value

up nearly 10% in Nielsen channels in the 52 weeks through July 16,

and volume up 6% in IRI data year-to-date through August 7. The

bottled sangria sector has ramped up, with leaders emerging amid

a plethora of new brand introductions. “People are waking up to

the reality that this could be a strong growth category,” says Peter

Deutsch, CEO of Deutsch Family Wine & Spirits.

36% of Wine Drinkers are Millennials - The percentage of Millennial wine-drinkers grew by 10% in the last two years, a larger gain than any other generation.

(Baby Boomers rose by 6%, while Gen X grew 5%)

Top Menu and Trending Cocktail Varieties:

Margarita: 54% Martini: 42%

Bloody Mary: 31%

Sangria: 30%

Fastest growing cocktails on leading chain restaurant menus (% increase in menu incidence):

Beer Cocktails: 39% Bellini/Mimosa: 30%

Sangria: 20% Classic Cocktails: 16%

Manhattan: 12%

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In 2016, the growth for demand of premium products continued to rise for wine, among other alcoholic beverages. Consumers are paying more with double digit increases in the $11 - $25 range in search of authentic/premium products to satisfy their taste buds. Though, the market is still dominated by 750 ml bottles, the rise in popularity for Bag in Box continues to grow in popularity (Frederickson 2016).

MARKET FACTS: % of US Adults who drink wine: 40% (Halstead, 2016)

% Sales by Wine Color = Red: 46.3%;

White: 44.3%; Pink: 4% (Brager, 2016).

Largest Wine Consuming Generations =

Millennials at 36% and Baby Boomers at 34% (Gillespie, 2016)

TOP MENU and TRENDING COCKTAIL VARIETIES:

Margarita: 54%

Martini: 42%

Bloody Mary: 31%

Sangria: 30%

Wine drinking population by generation: 2000-2015 US WINE Shipments in 2015 Percentage of Total Cases Shipped by Source

Imports 31%

California

60%

Other States

9%

Growth & Opportunity

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THE SANGRIA TREND:

Driven by consumers’ thirst for a beverage that’s not quite wine and not quite a cocktail, sales of Sangria have

grown. According to Mintel research, 71% of German consumers, 59% of Spanish, 58% of French and 42% of Italians, aged 18-24, prefer

wine with stronger fruity flavors. In fact, they are far more likely to prefer fruity flavored wine than older wine drinkers for whom ‘dry’

wine is often considered superior. With these numbers, Sangria is proving to be one of the fastest growing alcohol beverages on the market.

THE ON-GOING DEMAND FOR SANGRIA:

Universal preferences change over time and consumers tend to gravitate toward the “it” drink of the moment. Yet, Sangria has remained

a staple of consumers’ consumption, since the age of Don Quixote. Sangria’s continued popularity has been driven by new and innovative

participants in the market, along with a rich history that resonates with millennials. Together, these two factors keep the overall sangria

market fresh in the minds of consumers, helping the industry continue to grow. Sales for Sangria grew 9.8% percent last year, while the wine

category grew by 90% over the past five years. Boxed wine sales are up 21% (YTD in IRI Channels)

Universal preferences change over time and consumers tend to gravitate toward the “it” drink of the moment. Yet, Sangria has remained

a staple of consumers’ consumption, since the age of Don Quixote. Sangria’s continued popularity has been driven by new and innovative

participants in the market, along with a rich history that resonates with millennials. Together, these two factors keep the overall sangria

market fresh in the minds of consumers, helping the industry continue to grow. Sales for Sangria grew 9.8% percent last year, while the wine

category grew by 90% over the past five years. Boxed wine sales are up 21% (YTD in IRI Channels)

2015 World Wine Consumption by millions of 9 liter cases Statistics for the US Wine Industry in 2015

• Revenues for US Wine Sales = $38 billion, a 1.3% increase from 2014

(Gordon, 2016)

• Number of Outlets in the US selling wine = 545,907 (Brager, 2016)

• Total cases shipped: estimated 323 million, a .07% increase from 2014

(Impact Databank, 2016)

• Percentage from California = 60%

• Percentage from Other States = 9%

• Percentage from Imports: 31%, (21 million cases in bulk)

• The US continues to be the largest wine consuming nation since 2010

(Wine Institute, 2015)

• 2015 is the 23rd consecutive year of grown for US wine sales, with the

top 6 brands achieving a growth volume of 9% in 2015 and selling over

2.2 million cases, giving them a 5 yr. CAGR of 45%.

Source: Impact Databank Report 2016

Growth & Opportunity

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Sangria Market Trends

Sangria is becoming a

year-round favorite. Hispanics aged 21 to 29 consume these

types of alcoholic beverages weekly or

monthly:

26% Sangria, 25% Merlot,

24% Moscato, 24% Sweet Reds.

"sangria brands continue to gain, category newcomers

are also making their mark."

KEY PURCHASE FACTORS FOR WINE: SPECIFIC REGION OF ORIGIN SEPTEMBER 2013

"Millennials are drinking wine instead of beer and the industry is freaking out." - Business Insider, 2015.

BASE: Internet Users 18+ who have bought wine in the last 6 months France: 1,622 Germany: 1,438 Italy: 1,615 Spain: 1,615 Source: Mintel Consumer Data Charts


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9-liter cases

Figure 2: Project change in annual demand for California wines and change in California Production capacity to 2017 by price segment.

Increase in annual demand (9-liter cases) from 2014 to 2017

Increase in production capacity (9-liter cases) from 2014 2017


Sangria Market Trends

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750 ML

3 Liter

5 Liter

10 Liter

A Variety of Sizes

- Different dispensing options available to satisfy a variety of needs.

- JOYA can be dispensed for high-volume accounts through customer's existing bar guns or beer tap systems.

- We recommend using a 16-ounce wine glass filled with ice and add 6-7 ounces of product.

- Stays fresh in the bag-in-box for up to six weeks and in the bottles for 3 days after opening.


1 Retail Locations

Restaurants & Venues

Hi-End Family Entertainment Sushi

Fairs & Events

Breakfast

Seafood Mexican Pizza

Mediterranean

Italian


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JOYA

Tap Handles Shelf Talkers Off Premise

Table Tents ON Premise

For 3L, 5L, & 10L Banners

On/Off-Premise

Point of Sale &

Promotional Items

Posters

On/Off-Premise


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The #1 Premium Authentic Spanish Sangria on the World Market!

Social Media

Share your Joya-us moments!

#JoyaSangria


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“JOYA HOT MULLED WINE”

Hot mulled wine is made from RED or White Sangria and mulling spices. To make our “Gluck” hot mulled wine, warm Sangria to approx., 165-175 degrees. Remove mulling spices and pour as desired. Add a cinnamon stick to each cup or heat-rated glass.

• SANGRIA MARGARITA: Combine 3 oz. of Joya Red Sangria with your favorite margarita. Serve over ice o blend!

Joya Red Sangria

• Joya White Sangria

• Joya Rose Sangria: Combine Joya Red (20%) and Joya White (80%) for a Rose.

For a Splash of Spain

• L'HIRONDELLE GARDEN SANGRIA: JOYA White and Red Sangria, garnished with an assortment of fresh fruit, herbs, and edible flowers.

• SANGRIA CIDER COCKTAILS: Combine JOYA Red and White Sangria with apple cider and serve hot or cold, garnish with apple slices.

• WINTER WHITE SANGRIA: JOYA White Sangria and garnish with a fresh pear slice.

• SAKE SANGRIA: For an Asian inspired cocktail, combine equal parts of JOYA Red and cold Sake, shake over ice, then strain and serve.

• BELLINI SANGRIA: JOYA White Sangria, fresh peaches, juicy oranges and coconut water garnished delicately with a few raspberries and/or strawberries. Adding champagne makes a lovely addition.

• STONE-FRUIT SANGRIA: JOYA Red or White Sangria with any stone fruit puree. Add sliced stone fruits as garnish.

• SPARKLING CHERRY SANGRIA: Champagne, JOYA White Sangria and cherries; three of our favorite things make this bubbly Sangria extra special.

• PEACH SANGRIA: JOYA White Sangria and ginger ale, garnish with sliced peaches. So, cool and refreshing, it's like a mini vacation in a glass.

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• POMEGRANATE & CITRUS SANGRIA:

Given all the antioxidants in both the JOYA Red Sangria and pomegranate seeds in this Sangria, we are prepared to consider this a health drink.

• SUNSET SANGRIA: Combine JOYA Red Sangria, limes and nectarines but this Sangria recipe blends the flavors beautifully. Thread nectarine slices on skewers and add to glasses.

• MIXED BERRY SANGRIA: A trio of fresh berries and the spark of Prosecco or sparkling wine make this easy recipe a great option. JOYA White Sangria with fresh raspberries, strawberries and blueberries, Prosecco or sparkling wine.

• SANGRIA BLANC: JOYA White Sangria served over ice with a splash of soda water or Cava (Spanish Champagne) to top off lime wheels, grapes and rosemary sprigs.

• JOYA LA MANCHA MARTINI: 2 parts JOYA Red Sangria, 1 part quality Vodka. Fruit Garnish: orange wheels, lemon wheels, fresh herbs, lemon zest twists, halved kumquats, stone fruit slices.

• RASPBERRY & SERRANO SANGRIA: It's no secret, the combination of berries and chili peppers are a great combination. JOYA White Sangria with raspberries, finely diced Granny Smith Apples, diced strawberries and finely chopped Serrano pepper. Garnish with fresh mint leaves and a splash of club soda.


Menu of Opportunities – Breakfast, Lunch & Dinner! Patios! Ski Resorts!

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Joya Sangria Specifications Sheet

Joya Import Export, Inc. Temecula, CA (951) 259-3339

www.joyasangria.com

H x W x L / Unit (IN)

H x W x L / Case (IN)

Layer / Pallet

ORIGIN

Product Code

Packagingackaging

Packaging

Liters per Case

LBS Gross / Case

Units per case

Case / Pallet

H x W x L (pallet)

Wines Used

How to Serve

Suggested fruits to add:

Shelf Life

20 Liters

Packagingackagi

20 Liters

Packagingackagi

20 Liters

Packagingackagi

20 Liters

Packagingackagi

12 Liters

Packagingackagi

12 Liters

Packagingackagi

9 Liters

Packagingackagi

9 Liters

Packagingackagi

Red

Packagingacka

ging

Red

Packagingacka

ging

Red

Packagingacka

ging

Red

Packagingacka

ging

White

Packagingacka

ging

White

Packagingacka

ging

White

Packagingacka

ging

White

Packagingacka

ging

10 Liter BIB

Packagingackaging

5 Liter BIB

Packagingackaging

3 Liter BIB

Packagingackaging

750 ML

Packagingackaging

96 Units

192 Units

192 Units

256 Units

256 Units

900 Units

900 Units

RED: Tempranillo, Bobal, Garnacha WHITE: Airen

Strawberries, Raspberries, Blueberries, Apples, Melons, Honeydew, Grapes, Tangerines, Oranges, Pineapples.

The Bag in Box will remain fresh for 12 months before opening, and 6 weeks after opened. The bottles should be used with 3 days after opening.

from opening.

Red and White wine, sugar, and natural fruit flavors (Contains Sulfites) Add ice to glass and pour sangria. Stir and ready to serve (You can add any fruit you like for garnishment).

Packagingackaging

Type

Packagin

gackagin

g

Cont. Alcohol

Packagingackaging

Bar Code / Unit

LBS. Net / Unit

LBS. Net / Case

Case / Layer

Unit / Pallet

LBS. Pallet

Ingredients

12% Alcohol

96 Units

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High Profits - On-Premise For 750 ml Bottles and 5 & 10 Liter BIB

*16 oz. Glass Shown Use 6 oz. product, our over ice,

and garnish with orange. No need to add fruit!

*Ready to Drink B.T.G.! * Gluten Free * 88 Calories per 6 oz. serving* *Authentic * 100% Natural * Just Pour Over Ice*

*Same great taste, every time!*

*Stays Fresh for 6 Weeks, After Opening! *

Zero Waste!


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Eamon McDonald

President/CEO

Joya Import Export, Inc.

[email protected]

[email protected]

(951) 259-3339

www.JoyaSangria.com

43460 Ridge Park Dr., Ste. 240

Temecula, CA 92590

Contact Us


Documents

Made for Grown Ups! - JOYA Sangria · Made for Grown Ups! ... among other alcoholic beverages. ... they are far more likely to prefer fruity flavored wine than older wine drinkers