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Munich, November 14, 2012MADAME LIVING 2013
MADAME goes LivingIn every issue MADAME reports on the world of interior design trends within the LIFESTYLE section. The readergains insight into the luxury interior concepts of famous, creative people.
Design hotels are also regularly featured in the TRAVEL section.
This expertise was expressed in a substantial special issue, Design and Living, which was distributed with the Mayissue in 2012, combined with a bellyband. This sucessfull concept was continued with the second edition inNovember 2012.
The magazine delivers yet another promise of high quality, sustainability and luxury. The editorial departmentattach great importance to presenting the topic of interiors with passion.
The beautiful things in life will be reviewed in-depth by MADAME Living.
BEAUTY and FASHION are the two main pillars of MADAME with LIVING forming the third.
We‘d like to invite you to present your brands in this luxury environment.The following AWA figures together with examples of the look-and-feel of the title might convince and inspire you todo so.
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The MADAME Reader loves luxury living• 98% of the MADAME readership is interested in living and furnishing,
◦ 60% very much and◦ 35% are experts and advisers.
• 72% are interested in modern design,◦ 28% are very interested and◦ 14% are experts and advisers.
• 39% of the MADAME readership are sole decision makers for furniture.• 71% are willing to spend a lot for furnishing.
• 34% are luxury-oriented consumers• 45% have got a HHNI of € 3,000+,
◦ 14% even earn € 5,000 +.• This leads to an index of 196 versus women in total.
3Source: AWA 2012, women
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With issue 05/2012 the publisher arranged an impact survey withMADAME and the first issue of MADAME LIVING.
32% of the customers bought MADAME issue 05/2012 becauseof MADAME LIVING.
MADAME LIVING is an Incentive of buying
Source: impact survey 5/2012Data in %
19
21
32
14
9
4
5
Volume of reading72% of MADAME LIVING readersread at least half of the magazine.all, or almost all pages
approximately 3/4 of all pages
approximately half of all pages
approximately 1/4 of all pages
very few pages
nearly not any page
Source: impact survey 5/2012Data in %
37
57
5
0
1
6
Appraisal of Magazine94% of the readers of MADAMELIVING like the magazine quite alot/very much.
like very much
like quite a lot
don't like it very much
like not at all
not specified
Source: impact survey 5/2012Data in %
Structure and editorial SectionsLiving includes all aspects of design in which the MADAME readership is interested:
Design• Furniture, room solutions, decoration, trends in handicraft and colour, home entertainment/technique, favourites of
the editorial department
Lifestyle & People• Portraits of architects and designers, fashion designers, celebrities and creative professionals
On the Road• Architecture of cities, design hotels, design hotspots und top addresses
Inspiration• Stimulation through artistic and creative living indoor and outdoor
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Design – Favourites of the editorial department
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„Our FavouritesLittle wishes, big dreams. In this section the editorial staff presents its very personal DESIGN-FAVOURITES.“
Design – Trends
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Design – Technique
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„Technique FavouritesBe your own barista. With these coffeemakers you suceed in preparing espresso & co.“Presentation of different technique themes in every issue. In Living I tvs were in the focus.In spring 2013 Living will write about wireless stereos.
Design – Room Solutions
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„Relaxing ZoneIt‘s the most private room in your home: the bathroom. With hardware fixtures, which appear like furniture. Withfurniture, that invite to relax. And technique tools which guarentee bathing pleasure. The style: puristic orglamourous.“ Presentation of different room solutions in the issues. In Living I kitchen were in the focus. In Spring2013 Living will write about gardens, terraces and rooftops.
Lifestyle & People
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„Working GirlsDo you also belong to those women who spend more time at work than at home? Then you are in the same situationas these nine sucessful women. We looked their offices over…A report about Mariela Schwarz Montiel (Unützer), Inès de la Fressange (Roger Vivier), Susanne Kölbli (ThomasSabo), Andrea Karg (Allude) and others.
On the Road
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„HotelsNot only interior designers were in authority here but also artists from all over the world. Result: fascinatingTOTAL WORKS OF ART.“
Inspiration
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„ExtravagantDANCE OF THE LINES: The flat of the talented design anarchiste Ora-Ito. COULOUR FLASH: Lust for life in pink,bordeaux and fuchsia. LIVING ENERGY: The masterpiece of Mies van der Rohe in Chicago. ART AT THE HILL:A modern idyll in Engadin.“
Editorial themes in LIVING 3 in Spring 2013• When do we buy furniture?• Carpets, bowls, side tables• Gardens, gardens, gardens• Design journeys: hotspots of interior and design• Concept stores• Paris• Los Angeles• Home fragrances• Wireless stereos• And a lot more from/about designers/architects/decorators
15Subject to change
Details:• As supplement with bellyband
(total circulation)• 134 + 4 pages• Perfect bound
Issues:With MADAME issue 04/2013Date of publication: March, 13 2013Closing date: February 4, 2013Material date: February 8, 2013
With MADAME issue 10/2013Date of publication: September 18, 2013Closing date: August 12, 2013Material date August 16, 2013
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Rates:Full page inside: 13,000 Euros*Double page inside: 26,000 Euros*1/3 page inside: 7,000 Euros
Inside front cover + page 3: 28,000 EurosInside back cover: 13,000 EurosBack cover: 15,000 EurosFull page facing content 1 or 2:: 13,000 Euros*1/3 page next to mastheador content: 7,000 Euro
*Positioning surcharge for full pagesor double pages before page 33: 10%
Fixed prices, no further discounts, this booking wouldnot count towards any cumulative discount within anycontract year,15% agency commission.
Mediakit
Your ContactsAlexander KratzManaging Director Brand MediaT +49 (0) 89 69749 -250F +49 (0) 89 69749 -131M +49 (0) 151 42644734E [email protected]
Michaela HammelSenior Brand ManagerTeam Management LuxuryT +49 (0) 89 55135-102F +49 (0) 89 55135-131E [email protected]
Andrea LotterBrand Manager LuxuryT +49 (0) 89 55135-121F +49 (0) 89 55135-131E [email protected]
Sabine GeibelBrand Manager LuxuryT +49 (0) 89 55135-125F +49 (0) 89 55135-131E [email protected]
Doreen KottlerScheduling MADAMET +49 (0) 89 69749 -116F +49 (0) 89 69749 -131E [email protected]
Sylvia SalzmannScheduling LOHT +49 (0) 89 69749 -119F +49 (0) 89 69749 -131E [email protected]
Andrea GruellAssistence AdvertisingT +49 (0) 89 69749 -230F +49 (0) 89 69749 -131E [email protected]
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Office FrankfurtLeadership Radigundis Sent
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Office MunichLeadership Thierry Kraemer
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Sales Offices in the World IAUSTRIAPublicitas GmbHAndrea KuefsteinNordbahnstrasse 36/0.31020 WienT +43/1/211 53 42fF +43/1/212 16 02E [email protected]
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Sales Offices in the World IIGREAT BRITAIN AND IRELANDInternational Graphic Press Ltd.Stefanie Stroh-Begg / Carl CullingfordTalbert House52a Borough High StreetLondon SE1 1XNT +44/20/7403 4589F +44/20/7403 4590E [email protected]
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