Macular Degeneration Awareness Week · Poster. Download this poster (A4 and A3) at . or order a hard copy (A4 and A2) from the Foundation on the order form enclosed (refer page 9)

Macular Degeneration Awareness Week21 – 27 May 2017

Your communications toolkit to help save sight Pharmacy

An initiative of: Supported by:

Macular Degeneration Awareness Week Communication Toolkit 2

Contents• Send an email• Promote on your website• Share the message on social media• Posters and graphics• Resource order form • Links and other important

informationFor any assistance in supporting Macular Degeneration Awareness Week 2017 contact Macular Disease Foundation Australia at [email protected] or call on 1800 111 709.Thank you for your support.

We need your help so that all Australians Face the Facts about Macular DegenerationPlease use the enclosed communications toolkit to share important sight-saving information with customers, colleagues, family and friends during Macular Degeneration Awareness Week, 21 – 27 May 2017. Together, let’s get all Australians to Face the Facts about Macular Degeneration and save sight.

Face the FactsMacular degeneration causes blindness.• An eye test can save your

sight• 1 in 7 Australians over 50

have some evidence• 50% chance if direct family

history• You can have the early signs

without knowing• Diet & lifestyle supports good

macular health

mailto:[email protected]


Send an email Please use the suggested copy below to send an email to your customers, colleagues, peers, family and friends.

Subject Line: Face the Facts: Macular degeneration causes blindnessDear [Insert Name]

May 21-27 is Macular Degeneration Awareness Week 2017.Macular degeneration is Australia’s leading cause of blindness and severe vision loss. It causes loss of central vision which affects the ability to see fine detail, drive, read and recognise faces.

Macular Degeneration Awareness Week 2017 aims to encourage those at risk (people over 50) to face the facts about macular degeneration and save sight.

Face the Facts about Macular Degeneration• An eye test can save your sight• 1 in 7 Australians over 50 have some evidence• 50% chance if direct family history• You can have the early signs without knowing• Diet & lifestyle supports good macular health

Take time out to look after your own healthDrop into our pharmacy and pick up free macular degeneration information, provided by the Macular Disease Foundation Australia, and learn what preventive measures you can take to reduce your risk.

Have your macula checked Early detection is the best way to save sight. Book an eye test and macula check with your optometrist today.

YoucanfindoutmoreaboutMacularDegenerationAwarenessWeek at www.mdfoundation.com.au or call Macular Disease Foundation Australia’s free Helpline: 1800 111 709.

[Insert sign off details]

1800 111 709www.mdfoundation.com.au

Macular Degeneration Awareness Week21 to 27 May 2017

The above image to be hyperlinked to www.mdfoundation.com.au

http://www.mdfoundation.com.au




Promote on your websitePlease post this key message on your website:

Macular Degeneration Awareness Week 2017 (21-27 May)

Macular degeneration is Australia’s leading cause of blindness and severe vision loss. It causes loss of central vision which affects the ability to see fine detail, drive, read and recognise faces.

Face the Facts about Macular Degeneration

• An eye test can save your sight• 1 in 7 Australians over 50 have some evidence• 50% chance if direct family history• You can have the early signs without knowing• Diet & lifestyle supports good macular health

Take time out to look after your own health

Drop into our pharmacy and pick up free macular degeneration information, provided by the Macular Disease Foundation Australia, and learn what preventive measures you can take to reduce your risk.

Have your macula checked

Early detection is the best way to save sight. Book an eye test and macula check with your optometrist today.

For more information on Macular Degeneration Awareness Week go to www.mdfoundation.com.au or call Macular Disease Foundation Australia on 1800 111 709.



The above image to be hyperlinked to www.mdfoundation.com.au





Share the message on social mediaDo you use social media to communicate with your customers?

Please help all Australians to Face the Facts about Macular Degeneration by sharing the Foundation’s messages with your social media network. Here’s how you can do it:

HashtagsPost this image to your social media account today and add the following hashtags so your followers can find out more. You can use hashtags across Facebook and Twitter.

#maculardisease #eyehealth #prevention #health #howsyourmacula #maculardegenerationVisit the Foundation’s twitter page and get involved in the conversation at: twitter.com/maculardisease

MDFA Twitter Follow our Twitter account @maculardisease and help us spread awareness by retweeting or sharing..... and / or tweet the following message:

1 in 7 Australians over 50 have some evidence of #maculardegeneration : preventive measures can reduce your risk. Learn more @maculardisease

Tag or mention us in your message with #eyehealth so your community or followers can find out more.

Visit the Foundation’s twitter page and get involved in the conversation at: twitter.com/maculardisease

MDFA Facebook - Like our Facebook page Post this image or like and share information from Macular Disease Foundation Australia’s Facebook page with your own followers.

Visit www.facebook.com/MacularDiseaseFoundationAustralia/

http://twitter.com/maculardisease

http://twitter.com/maculardisease

http://www.facebook.com/MacularDiseaseFoundationAustralia/

http://www.facebook.com/MacularDiseaseFoundationAustralia/


Youtube – Macular Disease Foundation Australia Youtube is a website designed for sharing video. All of the Foundation’s videos can be found at www.youtube.com/user/MDFoundationAus. We invite you to help spread the word by sharing these videos with your community as well.

Posters and graphicsPosterDownload this poster (A4 and A3) at www.mdfoundation.com.au or order a hard copy (A4 and A2) from the Foundation on the order form enclosed (refer page 9) or call Macular Disease Foundation Australia on 1800 111 709.

http://www.youtube.com/user/MDFoundationAus



GraphicsYou can access these tools online at www.mdfoundation.com.au

When using images below hyperlink to www.mdfoundation.com.au

Social Media Banners

Online Banners



Online banner - 457x167

Twitter banner - 1024x512

Facebook banner - 940x788






GraphicsYou can access these tools online at www.mdfoundation.com.au

When using images below hyperlink to www.mdfoundation.com.au

Media - High Resolution - Version 1 Media - High Resolution - Version 2








Print Media Quality Graphics



Resource order formMacular Degeneration Awareness Week - Order FREE materialAll Macular Disease Foundation Australia materials are free of charge, but normally incur postage. Take advantage of our free delivery period available until 26 May 2017. To receive materials prior to Macular Degeneration Awareness Week it is recommended your order is returned to the Foundation by Monday 8 May to allow for delivery.

Please tick: Optometrist

Ophthalmologist

Orthoptist

Pharmacist

Librarian

Parliamentarian

Community Health Centre

Other

Title First name Last name

Organisation

Address

Suburb State P/code

Tel ( ) Email

Note: Please refer to the privacy policy on www.mdfoundation.com.au regarding the collection and use of personal information supplied.

Return this form to Macular Disease Foundation Australia by fax: 02 9261 8912 or email: [email protected] the Foundation on 1800 111 709 for fact sheets on other macular diseases.

MDAW Poster A2 Qty ....... (max 20)

MDAW Poster A4 Qty ....... (max 20)

MD Information Flyer (DL) Qty ....... (max 200)

MD Information Booklet (A4) Qty ....... (max 50)

Foundation Helpline Contact Card Qty ....... (max 100)

Nutrition & Supplements for MD Qty ....... (max 50)

Amsler Grid Qty ....... (max 50)

Research Update 2016 Qty ....... (max 20)

Diabetic Eye Disease booklet Qty ....... (max 50)

Low Vision – A Guide Qty ....... (max 20)

Family, Friend & Carer – A Guide Qty ....... (max 20)

Slips, Trips and Falls – A Guide Qty ....... (max 20)

Low Vision Aids & Technology – A Guide Qty ....... (max 20)

New! Eye Injection Treatment Costs & Rebates Qty ....... (max 20)

Macular Degeneration Booklet Translations: Arabic Qty ....... (max 20)

Chinese Qty ....... (max 20)

Greek Qty ....... (max 20)

Italian Qty ....... (max 20)

Portuguese Qty ....... (max 20)

Spanish Qty ....... (max 20)

Vietnamese Qty ....... (max 20)

Please tick the appropriate boxes and nominate the quantity you require.


Links and other important informationAbout Macular Degeneration Awareness Week - Sunday 21 May to Saturday 27 May 2017An annual event to raise awareness of macular degeneration and to encourage those most at risk, people over 50, to have their eyes tested and macula checked. A free information kit is available from Macular Disease Foundation Australia by calling 1800 111 709 or visiting www.mdfoundation.com.au

Macular Degeneration Awareness Week is an initiative of Macular Disease Foundation Australia proudly supported by

About Macular DegenerationMacular degeneration is the leading cause of blindness and severe vision loss in Australia. Macular degeneration is the name given to a group of chronic, degenerative retinal eye diseases that cause progressive loss of central vision, leaving the peripheral or side vision intact. Macular degeneration is usually related to ageing and most frequently affects people over 50 years of age. It is commonly referred to as age-related macular degeneration or AMD. Research related to the estimated prevalence and key facts refer to AMD.

For more information call 1800 111 709 or visit www.mdfoundation.com.au

About Macular Disease Foundation AustraliaMacular Disease Foundation Australia’s vision is to reduce the incidence and impact of macular disease in Australia through education, awareness, research, support services and representation. The Foundation is a national charity providing information, guidance and support for those living with macular disease. It is the voice of the macular disease community.

For more information call 1800 111 709 or visit www.mdfoundation.com.au



Documents

Macular Degeneration Awareness Week · Poster. Download this poster (A4 and A3) at . or order a hard copy (A4 and A2) from the Foundation on the order form enclosed (refer page 9)