1. Customer-market availability

2. Raw material availability

3. Technology availability

4. Skill availability

5. Government priority

6. Critical success factor

1. Customer and market focus plan

2. Production or service plan

3. Organization plan

4. Financial plan

5. Strategic and Action plan

6. Contingency plan / Exit strategy

MC-STEPS M = Market C = Competition S = Social & Culture value T = Technology E = Economics P = Political & Legal issue S = Supplies

8S : Staff

Service mind & Ethics Share vision

Skill & CompetencySystem thinkingStructure organizationStyle managementStrategic planning

Benchmarking

4P Strategies1.Product2.Price3.Place4.Promotion

+ 3P for Service Business

• People• Process• Physical evidence