Mack Trucks Corporate Bro

8/15/2019 Mack Trucks Corporate Bro

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Was. Is. Always will be.

Our first truck was actually a bus.After months of tinkering, Jack Mack was finally finished. Standing before

him and his brothers on that day in 1900 was a milestone in American

transportation: the first bus ever built on this continent. Over the next twenty

years, this 18-passenger, 24-horsepower bus would carry thousands of

sightseers through Brooklyns scenic Prospect Park. By the time it logged a

remarkable one million miles, the bus had established the foundation of

Macks reputation for durability and longevity.

Trucks can be war heroes, too.When the first Mack AC model rolled out of the factory in 1915, no one had

any idea the role the truck would play in history. When America entered

World War I, thousands of AC models were pressed into service to transport

men and materials. While other trucks were bogged down in the axle-deep

mud of the French countryside, the AC proved to be unstoppable. British

soldiers were impressed enough to dub the AC model Bulldog after its

snub nose hood and ferocious tenacity. The nickname stuck and a trucking

legend began growing. In 1963, the Smithsonian Institution recognized the

war-winning contributions of the Mack AC by placing it on permanent display.

An icon is born.One day in 1922, someone at Mack with astute marketing sense had the

idea of leveraging the British Tommies nickname and create a brand. The

first bulldog image appeared on a steel plate that was bolted to the side of

AB models and in advertising that showed Macks relentless commitment to

reducing hauling costs.The famed Bulldog hood ornament appeared ten

years later. Perfect timing, too a building boom was ready to roar through

the nation and the tenacity of Mack trucks would be severely tested on

some of historys most grueling construction sites. As Mack trucks overcame

great odds to get any job done, the Bulldogs reputation soared.

Over a century of grow th,

accomplishment and innovation.

Some things never change.

A Mack truck is so much more than a well-built

machine. Its where a companys century-long

past intersects with an innovative spirit. Its a

precision-engineered example of what happens

when customer needs are always put first. Its a

steel-clad synonym for strength and power

Built Like a Mack Truck is a lasting, living part of

the American language. To generations of drivers,

a Mack truck is a testament to the idea of getting

the job done and to the rewards of hard work. The

story of Mack Trucks, Inc., and the legend of the

Mack truck began in a dusty Brooklyn garage at

the opening of the twentieth century.


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Building a nation while creating a legend.As the country modernized in the years before and after World War II, the

nation journeyed to prosperity and leadership in the company of the Mack

Bulldog. Mack trucks moved countless tons of earth to build Hoover Dam,

Rockefeller Center, the St. Lawrence Seaway and the Lincoln Tunnel.

Constructing the Mt.Wilson Observatory in California, these steel workhorses

climbed treacherously narrow mountain roads hauling huge steel girders.The

nation was awestruck by the way these vehicles performed. The expression

Built Like a Mack Truck worked its way into the American vernacular and

continues to serve as shorthand for durability and strength.

A truck company with global reach andresources.Mack was, is, and always will be a driving force in the trucking industry. It is

one of the largest manufacturers of heavy-duty vehicles in North America,

and Mack trucks are sold in more than 45 countries. As a member of the

Volvo Group, Mack benefits from the global technological leadership and

far-reaching resources of the worlds second largest heavy-duty truck

producer, and largest provider of heavy-duty diesel engines. Mack continues

to leverage its strong brand identity and innovative spirit to meet the

commercial transportation needs of today and tomorrow.

Designing the right truck for the right job.One of todays hot business terms is customer-centric, which, in plain English,

means giving customers what they want and need.This is not something new

for Mack.Weve been putting customers first for decades, going to any length

to get the job done.Our thoughtfully designed, highway and vocational truck

lines are amazingly versatile. Mack engineers listen to drivers and fleet

managers to discover what they want in a truck and then deliver it. Over the

life of a single model, Mack will spec a truck thousands of different ways

for thousands of different customers. Its how weve put our customers at the

center of everything we do for more than one hundred years.

Driven to innovate.Since its earliest days, Mack has been driven to break new technological

ground.The list of industry-changing innovations developed by Mack in

design, engines, transmissions and electronics is too long to detail here.

Many of those advancements began at the Mack Engineering Development

and Test Center a 62-acre facility dedicated to pushing the engineering

envelope and perfecting our products. Here, vehicles undergo a battery of

torture tests. A cab bounces for months at a time over simulated bumps. A

one-ton wrecking ball crashes into a door frame. A brutal off-road test track

ensures Mack vocational vehicles live up to impossibly high standards. If atruck can make it here, then the real world will be a cinch.

How many companies

have their mission statement

carved from chrome?

Look at the piece of finely chiseled chrome that is

the Mack Bulldog and youll see an object that

embodies the guiding principles of an entire

company. Words like tough, relentless, powerful,

strong and long-lasting are all associated with a

4-inch-high hood ornament that dominates an

industry.But those words do more than capture

the essence of Mack trucks; they describe the

organization that stands behind each and every

vehicle we sell.


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A dealer network as strong as theproducts they sell.The spirit of the Mack brand doesnt just reside at company headquarters in

Allentown, Pa., or in our manufacturing plants in Macungie, Pa., Hagerstown,

Md., and New River Valley, Va.Youll find it at each one of the hundreds of

Mack dealers covering North America. Our dealers are dedicated to helping

customers use our vehicles in the most productive, profitable ways with

parts and service, leasing options and emergency assistance. This industry-

leading network is supported by six North American Parts Distribution

Centers helping to guarantee that Genuine Mack parts get to where they

need to be.The OneCall CompleteCare program is a drivers personal

Mack support network, by simply dialing one number to get the help they

need. All part of our commitment to keep customers moving.

Impervious to punishment. But never change.No one can dispute that Mack trucks helped build America. Thanks to a

continuous line of popular models that stretch back to the early twentieth

century, Mack has been a perennial construction trucking leader. Its due to

a combination of strength, power, innovative thinking and an ability to meet

changing market needs.When truck owners wanted a lightweight vehicle

that didnt sacrifice durability, the result was the Granite Bridge Formula.

When the market needed a truck to handle severe duty hauling, Mack

developed the CL model.The bottom line is this: Whatever it takes to get the

job done, Mack will build the truck to do it.

And one small step for refuse workers.The refuse business is difficult. You have to be tough and fiercely competitive

to survive. Its exactly why Mack is the dominant maker of refuse trucks in

North America. The biggest waste management companies rely on us to

stay profitable with trucks like the Mack LE a vehicle that single-handedly

revolutionized trash pickup.This trucks door is a scant 18 inches above the

curb.Workers only need to take a single step to enter and exit the cab.Pickups are faster so more work is done in a shift. The Mack MR is the

industrys favorite cabover, helping to give drivers unmatched visibility and

more maneuverability in tight spots. Sure, refuse can be brutal. Luckily, its a

little easier in a Mack truck.

The construction truck evolves.Might alone is not enough. Staying successful in the tough, competitive

construction business takes brains. It takes a truck with sophisticated

electronics that minimize downtime and promote efficiency. It takes smart

engineering that reduces weight while boosting durability. That truck is the

Mack Granite

model. Its specifically designed to give owners a sharpcompetitive edge.This powerhouse features one of the strongest cabs Mack

has ever built, adding to our legendary longevity. Granite keeps drivers

satisfied and productive. Plush seats, an ergonomic dashboard and a

spacious interior set new standards for comfort. The Mack Visibility door

helps drivers maneuver around tight spaces. Trucks usually drive past

milestones.With its innovative engineering, Granite has become one.

Trucks built to be as tough

and indomitable as the people

who drive them.

America is the home of the endless highway.

Its vast stretches can take you anywhere, both

literally and metaphorically. Since 1900, Mack

and its machines have helped people succeed

and realize their dreams. These trucks are part

of the American identity hard-working,

practical and tenacious the same qualities

you find in the people driving our trucks.


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Delivering comfort, economy and profits.Drivers are a demanding bunch.They want to work in well-appointed cabs

that deliver comfort over long hours. They want the power and torque to

effortlessly cruise over the steepest grades. And they want to feel proud

standing next to their rig. Vision by Mack is a triumph of design, comfort

and functionality. Its graceful styling slices the wind, bolsters fuel economy

and turns heads. Drivers sit in a seat that cradles their bodies against rough

roads. All to deliver big profits mile after mile. If you want to see the result of

a company listening to the needs of its customers, look no further than the

Mack Vision.

Miles ahead electronically.Trucks today are as much about software and silicon chips as they are about

horsepower and steel. In keeping with its innovative heritage, Mack has been

at the forefront of the technological revolution sweeping through trucking. Our

advanced, proprietary electronics package the Vehicle Management and

Control or V-MAC system is the only one in trucking that seamlessly

integrates vehicle and engine electronics for greater efficiency. It gives drivers

and fleet managers the ability to use a Mack truck more productively and

squeeze more money out of every mile.

All trucks measure revolutions per minute.We measure revolutions per centur y.

CABOVER ENGINE DESIGN

In 1905, Mack was one of the first manufacturers to mount a cab over the engine, boosting

driver visibility and maneuverability on busy city streets.

POWER BRAKES

Mack made trucks safer to drive when it pioneered power brakes in 1920 by using a

vacuum-booster system.

DIESEL ENGINEMack was the first truck manufacturer to design and build its own diesel engines in 1938.

MAXIDYNE

ENGINE

A technological breakthrough in 1967 provided better maximum horsepower over a longer

range of revolutions. Fuel efficiency increased and the need for shifting decreased.

CAB AIR SUSPENSION

Drivers became a lot more comfortable when Mack developed this major ride and durability

improvement in 1969.

VEHICLE INFORMATION PROFILER

Mack revolutionized truck electronics in 1999 with our innovative V.I.P. system. This in-dash

driver display is the industrys largest and helps trucks run more efficiently.

Was. Is. Always will be.

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Mack Trucks Corporate Bro