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“Changing the rules of the game”
MacDue Spa, founded in 1980 by Giorgio Anelli, since January 2009 has
moved to the new offices in Villasanta (Milano area). The company has
been operating in toys production and distribution in exclusive for Italian
market for 30 years and, starting from 2009, is engaged on development
of the International Market.
The most important brands are: Cararama/Motorama, Motorama R/C,
Motorama Jr, Carrera, Maisto, Baby Mac, Intex, Keter Kids, Zapf, Collecta,
Rubik’s, and Playmobil.
MacDue, as indicated in the official NPD data, is the 4th company in
Italian market by turnover.
Introduction
Facts & Figures: MacDue Group Nowadays
Employees 52Sales Agents 30 New Office 4800 m2
22,5
25,5
30,5
38,5
40,0
40,0
0
5
10
15
20
25
30
35
40
Turnover 2004-2009
2004 2005 2006 2007 2008 2009
Branches in HK and Shangai
4° Company in Italian Market
• MOTORAMA was a popular exhibition of Cars in US, in the beginnning of XX Century
• MOTORAMA has the aim to propose a complete landscape (panorAMA) of product related to the world of vehicles
• MOTORAMA appeals to everyrone has a real passion (motorAMA) for the wheels
Reason Why
up to 50% Total Market
Categories:
MiniVehicles
Non-Powered Cars
Radio/Remote Controls
B/O Ride Ons
Facts & Figures: Toy Market Italy, Scenario
International Markets Development
MissionAffirming MOTORAMA as an iconic brand in international toy market,
with lines that are in synergy and category leaders
Strategic Business Units
ToysDiecast
Strategic Business Units – DIE CAST
Strategic Business Units - TOYS
• Products Research & Development• Licensing support to enter most important Markets as well
as to gain visibility: partnership with Disney, Automakers…• Direct Partnership with worldwide Retailers• Internal production of communication tools (web,
catalogues, leaflets, pop material…)• Supporting on tv and press advertising campaign• Organization of merchandising and in store promotion• Consumer and trade events organization
International Markets Strategy
