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www.rviplanning.com, 712 congress avenue, suite 300, austin, texas 78701 tel. 512.480.0032 ©RVi 2009 721 Congress | Graphic Design RVi created the branding and print marketing materials for this exclusive eight unit condominum residence on Congress Avenue in downtown Austin, Texas. When completed, the building will be an adaptation of a former one-story retail structure and parking deck built in 1920s. Client Sinclair Black Black & Vernoy Architects Project Data Austin, Texas Identity development Marketing brochure Date 2005

MacDermott design projects

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This is a brief overview of the branding and environmental graphics projects art directed and designed by David MacDermott during his tenure as Graphic Design Director for RVi Planning + Landscape Architecture and as president of Environmental Graphic Design, Inc. Additional staff designers for these projects include Tina Schweiger, Mike Barta, Kristen Klauser

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Page 1: MacDermott design projects

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©RVi 2009

721 Congress | Graphic DesignRVi created the branding and print marketing materials for this exclusive eight unit condominum residence on Congress Avenue in downtown Austin, Texas. When completed, the building will be an adaptation of a former one-story retail structure and parking deck built in 1920s.

ClientSinclair BlackBlack & Vernoy Architects

Project DataAustin, TexasIdentity developmentMarketing brochure

Date 2005

Page 2: MacDermott design projects

©RVi 2008

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Alta Vista | Environmental GraphicsClientLive Oak Gottesman

Project DataSan Antonio, TexasBrandingWayfinding systemTenant sign criteriaTenant signs

Date 2008

Developed as an upscale mixed-use project, Alta Vista’s branding was created to elicit a feeling compatible with this affluent area in the Stone Oak section of San Antonio. RVi named the project and created a comprehensive branding image used throughout the identity and wayfinding signs.

Secondary identity gateway

Primary identity monument

Page 3: MacDermott design projects

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©RVi 2009

Shops at Arbor Trails | Environmental GraphicsClientCardinal Paragon

Project DataAustin, TexasBrandingWayfinding systemTenant sign criteriaTenant signs

Date 2007

Shops at Arbor Trails is built on an environmentally sensitive site on the Edward’s Aquifer and the Scenic Roadway district of Austin, Texas. The graphics and branding for the project reflect the natural materials and dedicated greenspace provided for pedestrian trails and buffers to roadways.

Project identity

Wayfinding sign system

Tenant identity

Project identity

Page 4: MacDermott design projects

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©RVi 2009

Cordillera Ranch | Graphic DesignClientDH Investment Co.David Hill

Project DataBoerne, Texas2000 acresMarketing graphicsAdvertisingEnvironmental graphics

RVi worked with DH Investment Company to create marketing collateral materials and a wayfinding sign system for one of the premier residential master planned communities in the Texas Hill Country. The superb vistas and landscape features were captured in a photographic narrative, telling a compelling visual story about the beauty of the community.

Brochure

Sign system

Consumer advertising

Page 5: MacDermott design projects

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©RVi 2009

Escalon at Canyon Creek|Environmental GraphicsClientA.G.Spanos Company,

Project DataAustin, TexasIdentityMarketing materialsEnvironmental signage

Date 2002

Escalon at Canyon Creek is a luxury apartment development consisting of 260 units. Design tasks included creation of identity, development of marketing brochure and wayfinding sign system.

Page 6: MacDermott design projects

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©RVi 2009

Foundation Communities | Graphic Design ClientFoundation Communities

Project DataAustin, TexasIdentity developmentPrint marketing materialsAnnual reportEnvironmental graphics

Date 2000 - 2005

Foundation Communities is one of the leading affordable housing developers in the country and has developed fourteen residential communities in four cities in central Texas – with over 3,000 units built or renovated to date. RVi provided a complete rebranding program for this non-profit corporation.

Annual report & marketing brochure

Wayfinding sign system

EGD

CREATING HOUSING WHERE FAMILIES SUCCEED

CREATING HOUSING WHERE FAMILIES SUCCEED

Page 7: MacDermott design projects

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©RVi 2009

Identity Design | Graphic DesignClientsBlake Magee CompanyCarma TexasCencor Urban Centex Destination PropertiesForest City Land DevelopmentJ. A. Hanna CompanyLive Oak GottesmanStandard Pacific HomesThe Blanton CompanyWilshire HomesSimmons Vedder Partners

RVi’s experienced design team has created identity programs for dozens of master-planned communities, mixed-use projects and retail centers. Our creative process incorporates our clients’ demographic audience and lifestyle expression. Successful branding results from careful listening to the clients’ needs and artful expression of a way of life.

Sweetwater

SweetwaterWatersEdge

VI L L A G E

183

1325

79

PA

RM

ERLN

I-35

WYOMINGSPRINGS

620

Page 8: MacDermott design projects

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©RVi 2009

Lady Bird Johnson Wildflower Center | GraphicsClientLady Bird Johnson Wildflower Center

Project DataAustin, TexasIdentity developmentInterpretive sign systemMarketing materialsTrailguides & maps

Date 2002

For its twenty-fifth anniversary, the Lady Bird Johnson Wildflower Center sought to redefine a graphic image that had grown confusing through decades of literature, marketing materials and signs. Creating a more recognizable identity, standardizing all print materials and developing a consistent interpretive sign system allowed the LBJ Wildflower Center to communicate its mission and manifest the excellence of its internationally known institution.

Garden Identifier SignTrail Directional Sign Interpretive Sign Panel

Page 9: MacDermott design projects

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©RVi 2009

Mosaic|Branding & Environmental GraphicsClientSimmons Vedder Partners

Project DataAustin, Texas Community brandingPrint marketingEnvironmental graphics

Date 2008

The first multi-family project to break ground in the Mueller redevelopment tract in Austin is the Mosaic, a 448-unit apartment complex that features live/work units, retail, and five common area courtyards for swimming, barbecuing, and socializing. RVi created the project logotype, designed the marketing brochure paper system and designed the sign system for both retail and residential tenants.

Marketing brochure

Project identity sign

Mueller’s “emerald necklace” of lakes, trails, discovery gardens and urban tall-grass

meadows allow you to enjoy nature’s rhythms in the heart of the city.

Commune with nature

Whether sipping a latté at a sidewalk cafe, or hunting

for your favorite retail bargain, the small-town feel of

Mueller’s Town Center is just around the corner.

Explore your surroundingsMosaic features five architectural styles, each with its

own point of view, that provide variety, character and

an eclectic living environment. Now you have choice.

Live in style

Mueller’s “emerald necklace” of lakes, trails, discovery gardens and urban tall-grass

meadows allow you to enjoy nature’s rhythms in the heart of the city.

Commune with nature

Whether sipping a latté at a sidewalk cafe, or hunting

for your favorite retail bargain, the small-town feel of

Mueller’s Town Center is just around the corner.

Explore your surroundingsMosaic features five architectural styles, each with its

own point of view, that provide variety, character and

an eclectic living environment. Now you have choice.

Live in style

Page 10: MacDermott design projects

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©RVi 2009

Mueller Parks | Environmental GraphicsClientCatellus Commercial Development

Project DataAustin, Texas 140 acre Open Space SystemInterpretive sign system

Date 2008

The Mueller Open Space system, designed by RVi, creates a necklace of green that surrounds the 700-acre Mueller Austin. When complete in 2010, the Open Space system will include trailhead signs, maps, interpretive graphics for demonstration gardens, and an interpretive belvedere mural explaining the influences of human development on prairie grasslands. One of the many unique stories is the creation of native plants demonstration gardens and two lakes for fishing and boating. Interpretive signs are strategically placed throughout the demonstration gardens explaining the characteristics of riparian, hillside, sensory, prairie and pollination plant species. The Lady Bird Johnson Wildflower Center assisted RVi in the creation of these gardens and meadows.

Page 11: MacDermott design projects

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©RVi 2009

Northshore at The Hollows | Graphic DesignClientCentex Destination Properties

Project DataLago Vista, Texas Trail guideEnvironmental graphics

Date 2005

The Hollows is phase one of a premier resort and residence community hugging three miles of shoreline along Lake Travis in the Texas Hill Country. RVi designed a comprehensive wayfinding and identity sign system for the dining and swim center, amphitheater, marina, boathouses and hiking trails. Northshore is representative of Centex Destination Properties nationally marketed resort and residential communities.

Page 12: MacDermott design projects

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©RVi 2009

SEDL | Environmental GraphicsClientSouthwest Education Development Laboratory

Project DataAustin, TexasEnvironmental Graphics

Date 2008

As part of the design team with Studio 8 and Benz Resource Group, RVi designed environmental graphics and wayfinding signs that convey SEDL’s misson “to solve significant problems facing educational systems” and embrace the architectural quality of the building.

Dominating the interior lobby of the building is a quotation from Lyndon Baines Johnson, and art galleries on two floors showcase a collection of photographic work by Burton Pritzker and the winners of SEDL’s 2007 national art competition from secondary school students.

Page 13: MacDermott design projects

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©RVi 2009

St. Edward’s University | Environmental GraphicsClientSt. Edward’s UniversityDave Dickson, VP

Project Data200 acre campus with a student enrollment of 5,000. Austin, TexasEnvironmental graphicsInterior wayfinding systems

Date Ongoing since 1998

St. Edward’s University, founded by the Holy Cross Brothers, is the fastest growing university in Texas.

RVi has created environmental graphics for gathering nodes, cafe spaces, and building interiors on the St. Edward’s campus. Most significantly, the interior wayfinding system for the one-hundred-year-old Main Building was concepted to enhance the building’s architectural character. Columns, arches and walls were also painted with color accents and faux marble bringing a gray interior to life with color and texture.

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©RVi 2009

The Texas Union | Environmental GraphicsClientThe Texas UnionPatricia Teed, Director

Project DataAustin, TexasBrandingEnvironmental graphics

Date 1994

The Texas Union, a landmark building on the University of Texas mall, underwent a major architectural restoration to remove fifty years of partitions, drop ceilings and wall coverings and reveal the orginal building as it was designed. RVi was part of the restoration team, providing a new logotype, interior and exterior graphics and wayfinding sign systems throughout this historic building.

TEXASUNION

THE

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©RVi 2009

The Triangle | Environmental GraphicsClientCencor Urban

Project DataUrban mixed use project Austin, TexasTenant Sign CriteriaEnvironmental GraphicsAdvertising & Marketing

Date 2008

Conceived as an upscale urban mixed-use project, The Triangle has proven itself to be a magnet for shopping, dining and living. With seven restaurants and twenty retailers, The Triangle is an eclectic mix of laid-back Austin and an exciting urban experience. RVi designed environmental graphics for the site, worked with ten-ants to create expressive retail identities, and designed consumer advertising and brochures for residential leasing.

The Triangle’s eclectic palette of retail services, restaurants, and boutiques is governed by a sign criteria created to convey the variety of an established urban center.

Wayfinding system and environmental graphics

Page 16: MacDermott design projects

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©RVi 2010

ClientTexas Parks & Wildlife and City of Edinburg

Project DataEdinburg, TexasExhibit designInterpretive signs

Date 2002

Edinburg World Birding Center | Environmental GraphicsThe first pavilion created for the World Birding Center’s eight parks sits on the edge of two wetlands ponds. Exhibit design was created as an interactive children’s environment with interpretive species panels that would also appeal to adults. Exhibits use over thirty recorded bird calls from the Cornell Lab of Ornithology.

Design credits:David MacDermott, project leader and design director, Environmental Graphic Design, Inc . Designers: Tina Hudock, Kristen Garret for Environmental Graphic Design, Inc. Architect: Negrete & Kolar, Austin, Texas